Saturday, July 28, 2012

News: NIKE Launches "FIND YOUR GREATNESS” Campaign, Celebrating Inspiration For The Everyday Athlete

- Nike.com/gameonworld is motivational hub for athletes
to share their progress & success through social channels -

July 25, 2012, MALAYSIA – It is not just the championship athlete or record breaker that aspires to push their limits. It is also the everyday athlete who strives to excel on their own terms, to set and realize personal goals and achieve their own defining moment of greatness.

That’s the insight behind Nike’s “Find Your Greatness” campaign, a powerful message to inspire anyone who wants to achieve their own moment of greatness in sport, launched just as the world focuses on the best of the best.

The centrepiece of the campaign is a “Find Your Greatness” film that breaks through social media and digital channels on July 25th, supported by a global YouTube homepage promotion on July 26th. The campaign is elevated by a global Twitter #findgreatness promoted hashtag to ignite conversation around how athletes everywhere find their own greatness. The film will then appear on TV in 25 countries on July 27th.

As “Find Your Greatness’ seeks to inspire everyone in their own personal achievements, Nike+ Running, Nike+ Basketball, Nike+ Training and the Nike+ Fuelband are the tools that enable everyday athletes everywhere to measure their performance and motivate themselves to do more.

The Nike+ digital ecosystem has over 8.5 million members globally, and Nike is creating a series of digital missions through Nike+ to motivate people, including a “Greatness is Ours’ mission that aims to make 12 August the most active recorded day ever through Nike+.

People who engage in the missions will be encouraged to share their activity and achievements through social media and this will then be displayed on the Nike+ Fuelstream - a dynamic online stream of imagery and consumer comments. They will also be elevated through Nike’s own social channels @nike, @niketraining, @nikerunning, @nikebasketball, which will encourage users with @ replies and motivation, and ultimately help stimulate and drive users to achieve their greatness.

The hub for this is nike.com/gameonworld – a motivational online destination to share progress and success through a series of tools and digital services designed to make every athlete better.

Find Your Greatness Film



The film shows everyday athletes from around the world training, playing and competing, with the common thread that the locations featured are all called London. We first join a scene at “London Gym” where a man pumps out crunches during a workout, then go to a rugby match in East London, South Africa where a boy breaks the line handing off a larger opponent.

In Little London, Jamaica a female boxer works the pads with consummate skill and precision. In London, Ohio we see a close up of a focused young baseball player catch the ball and throw it to first base in one seamless action. While each athlete defines their own goals and success, they are all connected by a unifying sense of what greatness could be to them.

“The idea behind “Find Your Greatness” is simply to inspire and energize everyday athletes everywhere to celebrate their achievements, participate and enjoy the thrill of achieving in sport at their own level,” said Greg Hoffman, Nike VP of Brand Design & Communications. “Nike’s co-founder, Bill Bowerman said, “If you have a body you’re an athlete” and that’s a really compelling insight for all athletes as we celebrate great sporting moments this summer.”

As the athlete stories unfold, the film voiceover emphasises that greatness is not simply reserved for the superstar athlete, but is inherently a part of what we can all aspire to and achieve. Whether that means finishing a first marathon in London, Canada, or a female Muslim team sharing a celebratory huddle on a soccer pitch at London School, Qatar or passing under London Bridge over Lake Havasu, Arizona in the heat of a first triathlon.

In effect, greatness has no fixed address but is a place where every athlete can achieve their own personal success and shape their own definition.

As the film reaches its climax we are reminded of the power in seemingly everyday moments from a young girl performing flips in her front garden to the crescendo of a young boy deliberating a first jump from a high diving board into a pool – a defining moment for him that ends in a final leap into his own moment of greatness.

Source: Official Press Release from Nike

Friday, July 27, 2012

Press Release: Mizuno Be – Minimalist Training Shoes



Mizuno Be shoes are inspired by the old Waraji sandals that were worn by the samurai class and foot soldiers during the feudal era of Japan. Fascinated by the Waraji sandals, which were shorter than the feet of those wearing them, Mizuno conducted a series of biomechanical tests to determine the benefits of toes protruding over the front edge of the sandal.



The findings showed that protruding toes aid to stabilize the body, which was crucial for Warriors in combat and working people. Furthermore, the toes and the muscles of the feet and lower legs were more mobile and active.



Mizuno Be shoes feature an activation sockliner, which replicates the unique innovation of the Waraji sandal. It allows the toes to move naturally up and down, and to curl and grip, which activates the muscles of the foot. This activation helps to strengthen two main muscles across the base of the foot - the Flexor Digital Longus and the Flexor Hallucis Longus – providing wearers with more propulsive (toe off) strength which can help to improve running. Lastly, the natural oblique allows the toes to spread as if barefoot which helps to stabilise naturally.



Other technical highlights of Be include a unique heel construction that maximises the amazing natural cushioning in your heel pad fat. A low profile moulded EVA midsole offers protection and cushioning. The soft, synthetic suede upper provides added comfort and ventilation.
BE. Wear them when you’re not running – to improve performance when you running. Activate your muscles for increased foot and lower limb strength. Activation insock increases muscular activity and strength. DFC (Dynamic Foot Counter) heel cup enhances natural heel fat cushioning. Everyone can benefit by incorporating Be into their training regime.



1. ACTIVATION SOCKLINER
Dips the toes to activate your muscles.

2. DYNAMIC FUNCTION HEEL COUNTER
Cups your heel to improve its cushioning function

3. AP+ MIDSOLE
Offering cushioning and comfort at foot plant

4. BE FOOTPRINT OUTSOLE
Lightweight and durable



Mizuno BE Shoe is available in three unique colours, (Silver/Anthracite/Chinese Red) (Strong Blue/Silver/Ember) for Mens & (Silver/White/Electric) for Women. The minimalistic construction of the shoe is only at 200g lightweight yet durable.

Retail selling price at RM289.00



Do visit World of Sports Storewide and Mizuno Flagship Store at The Gardens Mid Valley to find out more details.

For more information, please logon to www.worldofsports.com.my or www.facebook.com/worldofsportsmalaysia


Monday, July 16, 2012

Photos and Video: Shape/ Men's Health Night Run 2012 @ Putrajaya



Shape/ Men's Health Night Run is one of the most anticipated road races in the country. This year, 6,500 runners took part in the fifth edition of the race, held in the streets of the majestic Putrajaya.

Red FM deejays, Linora Low & Fiqrie (above) hosted the event.

Guess who we spotted instagramming her shoes at the night run?



Nice pair of spanking new Skechers Go!. BTW, Skechers is one of the main sponsors for Shape/ Men's Health Night Run.



There she is again, actress and fitness enthusiast, Vanidah Imran and her running and also life partner, actor, Rashidi Ishak. Last seen doing the same pose at ntv7 Feel Good Run.



Oh...That's Ning Baizura's hubby, second from the left.



Miss Universe Malaysia 2012, Kimberley Leggett took part in the 11.8km category.



Kimberley is an avid runners and is regularly seen trading her highheels for sneakers at some local road races.



Kimberley will be be representing Malaysia to the Miss Universe 2012 in December 2012. The venue and date will be announced by the Miss Universe Organization by the end of July. Good luck, Kimmy!



The runners for the 11.8km categories were flagged off at 8:00pm, followed by the 5km fun runners 20 minutes later.



It is great to see the people behind these two leading fitness magazines in Malaysia taking part in the run. Men's Health Editor, Gareth Corsi (A0730)and Shape Deputy Editor, Michele Lian (B2527).



It is even greater to see the CEO of the Blu Inc, Datin Azliza Ahmad Tajuddin (3rd from right) and her editorial team running the race! In most races the VIPs usually turn up just to for the flag off ceremony. Well done!



National runner, Yuan Yu Fang getting a pair of Skechers.



Runners showing of their Skechers Go! FYI, this post is not sponsored by them. Hahah! Hint: We don't mind a pair for review. ;)



Goodies galore! Worth RM300.I know some people who signed up just to get the goodie bag! LOL!



Shape/ Men's Health Run is one of the most fun road races in Malaysia!

We heard rumours that starting next year, Men's Health and Shape will get a "divorce" and will be held separately. Don't know how true, let's wait and see!

Anyway, let's check out the vids. We ran 5km with a camera strapped in the hand. So, pardon the shakey moves! :)

ENJOY! Soundtrack: We Run The Night - Havana Brown.

Saturday, July 14, 2012

Photos: Hot, Sticky and Sweaty Celebrities @ ntv7 Feel Good Run



It is touted as the run with most celebrities in Malaysia! More than 80 celebrities were said to have participated in the ntv7 Feel Good Run. We managed to catch some as they walked pass the finish line. All hot, sticky and sweaty after the run. :)

See if you can recognise them without their make-up and glam outfits.

Aidid Marcello



Megan Tan



Actor, Frederick Lee



Wayne Thong



Adrian Tan



Lawrence Wong



Coby Chong



William San



Dennis Gan



Joanne De Rozario & Naz Rahman



Showdown Host, Hafiz Hatim (@cowbear)



Ning Baizura's hubby - Omar Shariff



Yise Loo



Tiffany Leong



Nicholas Ong



Joey Leong



Peh Kien Min, Tiang Kah Chee & Yong Yu Xi



Celebrity couple, Rashidi Ishak & Vanidah Imran



Check out them shoes. Sponsored by Skechers. :)



Not a celebrity but he's the boss of celebrities. LOL! Ahmad Izham Omar (Media Prima Berhad Chief Operating Officer)



Mayjune Tan & Miau Miau



It's not easy spotting celebrities amongst the runners. We hope more will join next year's Feel Good Run for a good cause and to promote health lifestyle!



Press Release: The New Nike LunarGlide+ 4



THE NEW LUNARGLIDE+ 4 TAKES THE EVERYDAY RUN TO AN ELITE LEVEL

Lunarlon Dynamic Support system and reinvented Nike Flywire technology offer cutting-edge performance with a glove-like fit

This summer when the greatest athletes in the world compete for career defining victories, runners everywhere can hit the street and log miles with the same technologies these athletes use to reach their peak. These innovations live in the all-new fourth generation of the Nike LunarGlide+, featuring reinvented Flywire technology and the innovative Dynamic Support cushioning system.



Whether at record breaking speeds or on a long run, fit is paramount. Sprinters and middle distance runners in London will race in the Nike Zoom Superfly R4 and Nike Zoom Victory Elite, respectively, both with revolutionary Nike Flywire – a technology also utilized in the Nike LunarGlide+ 4. The dynamic cables move with the foot, offering support while minimizing weight and bulk. And since it wraps under the arch and loops into the laces, Flywire technology is customizable for a glove-like fit that helps eliminate the gaps of a traditional upper.

The new LunarGlide+ 4 is really the best of both worlds. You've got amazing fit and support on an unbelievable ride with the super responsive Lunarlon cushioning.
-Rob Williams, Sr. Footwear Designer for Nike Running



In the midsole, Lunarlon foam stars in the Dynamic Support platform and provides super plush, responsive cushioning through the miles. Lunarlon – the result of collaboration between Nike designers and the Nike Sports Research Lab – was first introduced on the global stage four years ago as the midsole cushioning system in the Nike LunaRacer+ and Nike LunarTrainer+ running shoes.

The LunarGlide+ 4’s Dynamic Support system is a two-part midsole developed to provide superior stability, comfort and cushioning. Opposing wedges of foam (Lunarlon and firmer carrier foam) move the runner from soft to stable as the heel lands and the foot flexes down. The innovative system provides a gradual transition and a smooth ride for a variety of gaits.

The shoe's designers focused on fit, support and stability in the upper as well. The floating heel clip has become a staple of the features. Attached to the firmer foam carrier, the clip moves with the foot to help with the heel rolling inward or outward.

Large expanses of single-layer engineered mesh provide ventilation and support where runners need it and give the shoe a purposefully smooth look. Designers also obsessed over style, and the sleek look of the LunarGlide+ 4 helps ensure a long run looks good, too.



The Nike LunarGlide+ 4 is part of the Nike Lunarlon Collection: a range of men’s and women’s performance shoes that includes the Nike LunarGlide+ 4 (running), Nike Hyperdunk (basketball), Nike LunarTR1 and Nike Lunar HyperWorkout+ (training).
Since this new version is also Nike+ enabled, runners will be able to track, compare and share their runs through nikeplus.com, the world’s largest running community with more than 6 million members.

The Lunarglide +4 retails at RM409 and is available at all Nike stores nationwide for the Fall 2012 season between July-September 2012.


Friday, July 13, 2012

Avon - Kiss Goodbye to Breast Cancer Charity WalkCharity Walk @ Putrajaya



What? Avon - Kiss Goodbye to Breast Cancer Charity Walk

When? 23 September 2012, 7 am

Where? Presint 3, Putrajaya

Who? Organised by AVON, Malaysia

How much? RM40 per pax

Why? To fight against breast cancer

How? Sign up at all Avon Boutique or online at HooHa. Info: Click HERE.

What's in the goodie bag? T-Shirt, Bandana, Drawstring Bag, Fan, Rebate Voucher for Avon products worth RM80.



Runwitme Says: Meet Avon ambassadors (Soo Wincci, Neelofa, Scha Alyahya etc) and local celebs at the walk. Avon targets 20,000 walkers for the event! So, be part of the massive pink wave movement in Putrajaya on 23 Sept!

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