Saturday, May 30, 2015

Media Release: MILO® Innovates and Fuels Malaysian Youth with NUTRI G™



Kuala Lumpur, 28 May 2015 – Malaysians, today, witness the evolution of MILO® with a new invention, MILO® Nutri G™ that is specially formulated to unleash sustainable energy to fuel Malaysians to go further. Malaysia is the first country in the world to introduce MILO® Nutri G™.

MILO® Nutri G™ (Nutri stands for Nutritious and G stands for Grains) is the first product globally to have a unique mix of four (4) different whole grains – brown rice, wheat, oats, and barley while maintaining its recognizable delicious chocolate malt taste. The latest R&D ensures it meets the dietary requirements of young adults who are unable to eat at regular times and left often with little choice but to settle for convenience over nutritional value.



Jasmmine Wong, Business Executive Manager of Nestlé Liquid Drinks: “MILO® Nutri G™ is not simply another repackaged MILO® drink. We believe that as the leading chocolate malt beverage in the world, we must first understand the societal shifts in what drives customers before we can deliver what they truly need. This is why we place high importance on this innovation.”

A video posted by runwitme (@runwitme) on



According to a 2014 survey carried out among the Malaysian workforce, 67% of Malaysians prefer to have a work-life balance to a higher salary and 37% across Asia Pacific will give up a pay raise to perform more social-relevant work. However, irregular work hours, longer transit duration, fragmented mealtimes are common scenarios that young Malaysians go through daily. The pressure to accomplish daily tasks and beat the clock tends to result in unwise food consumption decisions. Not only does nutrition takes a back seat, they may feel less energized physically and emotionally to pursue their passion outside their routines.

“We believe in nourishing ambitions. We want to fuel youth to push their boundaries and be reminded that the sky is beyond the limit to get more out of life. To nourish dreams, we must nourish the body first,” Jasmmine explains. “We should not compromise on nutrition and energy requirements just because we are on the go. All four wholesome grains, vitamins, minerals are extremely beneficial for healthy living and the grain combination acts as an excellent source of energy. We can get filled up, stay active and go further every day.”

A video posted by runwitme (@runwitme) on



The nation sees a high rate of inspiring young Malaysians who pursue their passion and dreams and balance their work life with vigor and enthusiasm, which is the reason Malaysia was chosen to be the first to introduce MILO® Nutri G™ to the world.

National swimmer Khoo Cai Lin, and winner of the Young Creative Entrepreneur Media Award, Fariz Hanapiah, business analyst, Shidah Mohd, and senior analyst, Fuad Alhabsi are some of the true testaments of individuals that embody the essence of MILO® Nutri G™. All of them pursue their passions beyond their 9-to-5 jobs. As part of the campaign, they will be sharing their champion stories and journeys of staying hungry to achieve bigger things in life.

“I follow a personal motto; possess the right values and attitude and we will see successful dreams. We are all champions within and it is important to have the mindset of never giving up and to stay true to your beliefs,” says Khoo Cai Lin.

A video posted by runwitme (@runwitme) on



“More youth are active in recreational or sports activities so it is important that they maintain a good energy level. Adequate nutrition raises productivity levels by 20 percent, so what young adults eat affects their daily performance,” says Cher Siew Wei, Nestle Wellness Manager. “The substantial goodness in MILO® Nutri G™ will keep hunger pangs at bay.”

“We are so very proud to introduce an innovation that elevates us towards a new chapter in MILO®‘s evolution history. Today sets a new benchmark for us and more importantly, we get to deliver a 100%-Malaysia-tailored MILO® Nutri G™, best served chilled – with the goodness of wholegrain energy, taste, nutrition, to a fulfilling beverage that is just right for our tropical weather,” concludes Jasmmine.

MILO® Nutri G™ comes in 190ml ready-to-drink convenient-sized bottle and is available in all 7-Eleven stores, petrol marts, supermarkets, and hypermarkets.

Wednesday, May 27, 2015

Media Release: AXA Hearts in Action Run 2015: Get Your Hearts in Action and Save the Planet!



Kuala Lumpur, 26 May 2015 - AXA Affin General Insurance Berhad (AXA Affin GI) recently announced its partnership with the World Wide Fund for Nature Malaysia (WWF-Malaysia) to launch its inaugural AXA Hearts in Action Run 2015 event. Present at the signing ceremony were Emmanuel Nivet, Chief Executive Officer of AXA Affin GI and Dato’ Dr. Dionysius Sharma, Executive Director/CEO of WWF-Malaysia. Also present was Chi Chi, the official mascot of WWF-Malaysia.

AXA Affin GI as the Title Sponsor, AXA Hearts in Action Run will take place this coming 9 August 2015 at the beautifully-landscaped Setia Alam, Shah Alam.

Targeting to attract 3,000 runners of men, women and families, AXA Hearts in Action Run aims to:

• foster the understanding of the responsibility to protect the country’s natural environment
• promote a healthy lifestyle among Malaysians
• give back to our living planet

The categories of AXA Hearts in Action Run 2015:
• Open 10km (Men & Women)
• Beginner 6km (Men & Women)
• Family 3km (Family with minimum 1 adult + 1 kid (5-12) years old; maximum 4 per team)
Registration fee will range from RM30 to RM60 per runner. All proceeds collected from the registration fees of AXA Hearts in Action Run 2015 will go towards WWF-Malaysia’s conservation work on large-scale priority areas that encompass a broad range of wildlife and ecological systems.

“At AXA, Environment and Community are two of our Corporate Responsibility pillars. We are delighted to partner with WWF-Malaysia, whose ultimate goal is to achieve long-term and sustainable conservation impact in our country. In organizing this community-wide running event our aims is not only to help promote healthy lifestyles and family bonding but also to demonstrate our strong commitment and contribution towards creating a sustainable and responsible environment,” said Emmanuel.

“We hope that Malaysians will enjoy this event and see that exercise can be fun. Bring your parents, your grandparents and your children and have fun as a family. For the Family 3km category, family members are encouraged to take part in the Most Creative Costume contest and dress up according to the theme: “Let’s get your hearts in action and protect our planet!” Emmanuel added further.

"We are happy to collaborate with AXA as part of WWF-Malaysia's long-term commitment to conserve the environment. Saving our living planet is every individual’s responsibility. While WWF-Malaysia undertakes biodiversity conservation projects to build resilience of the ecosystems, we urge the public to complement by adopting a less carbon intensive lifestyle, and businesses by moving towards more sustainable business practices," said Dato’ Dr Dionysius Sharma.

AXA Hearts in Action Run 2015’s official sponsors are Revive, Chek Hup Coffee, Perskindol, Nestle Fitnesse, Salonpas, MiCare, C.S. Yeo and Soon Huat Enterprise.

Registration for AXA Hearts in Action Run 2015 is currently open. To register, go to www.myraceonline.com

For information on AXA Hearts in Action Run 2015, visit https://www.axa.com.my/2214/en/useful-links/axa-heart- in-action-run/axa-heart-in-action-run-2015 or email: axaheartsinactionrun@axa.com.my

Follow us on the AXA Affin General Insurance Berhad Facebook page for the latest updates.

Tuesday, May 26, 2015

Media Release: KRR Raised RM 66,000 to Food Aid Foundation through its 11th ROASTERS Chicken Run



Selangor, 25 May 2015 – More than 2,500 runners were seen running for a great cause at the 11th ROASTERS Chicken Run (RCR), organized by Kenny Rogers ROASTERS (KRR) on a meaningful Sunday morning!

Enthusiastic participants from all walks of life flooded the grounds of Sunway Lagoon as early as 6.30 am in the morning, followed by an energetic warm-up session together with the Celebrity Fitness team before they proceed with the run according to their respective categories!



“RCR has always been one of our many significant events and seeing its success to date, it is absolutely worth the effort when Malaysians are equally supportive of the cause. This year, through the amount of RM 66,000 raised from the event, we are glad to share that KRR will be reaching to a larger number of the needy ones by providing them nutritious wholesome meals as well as donating funds to various organizations through Food Aid Foundation,” commented Dato’ Francis Lee, Group Executive Director of Berjaya ROASTERS (M) Sdn Bhd.

“I’m glad to be here today to show my gratitude and support to this meaningful event. We appreciate the generosity from KRR and fellow Malaysians, who are selflessly here with us today in support of the foundation. With the contributions garnered from the event, we will certainly be able to extend our arms to a greater number of homes and provide them with more nutritious food supplies,” expressed Rick Chee, founder of Food Aid Foundation, at the charity run yesterday.



Funds from the ROASTERS Chicken Run 2015 will be contributed to Food Aid Foundation through 2,000 sets of Kenny’s Chicken Meals to approximately 20 charitable homes for both the young and old. Meanwhile, the remaining funds will be utilized to purchase ingredients and groceries to other homes which are also supported by Food Aid Foundation.

Food Aid Foundation is a non-profit organization that operates as a food bank which provides basic food to charitable homes, rehabilitation centres, feeding centres, poor families and destitutes.

To date, the ROASTERS Chicken Run has successfully raised more than RM600,000 for a variety of charitable organizations and homes such as Little Yellow Flower Foundation, Tabung Kebajikan Pesakit HUKM, Pediatric Unit HUKM (Oncology), Unit TUTUR – Aural Rehabilitation Centre for Hearing Impaired Children together with Yayasan Budi Peyayang Malaysia and House of Joy and Faith, Yayasan Sunbeams Home, Rumah Juara, Rumah Kanak-kanak Tengku Budriah, Rumah Sayangan, Malaysian National Kidney Foundation – Dialysis Treatment for the Young, Rumah Hope, Rumah Kebajikan Anbu Illam, Rumah Charis Ti-Ratana Welfare Society, and Tabung Kebajikan Pesakit PPUKM – Young Diabetic Patients.

A video posted by runwitme (@runwitme) on


The ROASTERS Chicken Run 2015 was made possible with the support from the co-organiser, Sunway Lagoon. Supporting partners who make this run possible also include Groupon, 100 Plus, BCard, Berjaya Hotels & Resorts, High 5, Celebrity Fitness, Unilever Food Solutions, Starbucks, Sports Toto, Salonpas and RockTape.

The ROASTERS Chicken Run is one of the many initiatives in the Kenny Rogers ROASTERS Community Chest Campaign, established in 2005 in aid of the less fortunate. For more information, call 03-2119 9888 or visit www.krr.com.my or connect to www.facebook.com/krrmalaysia.

Media Release: Standard Chartered KL Marathon 2015 Achieves Three Personal Bests



Kuala Lumpur, 25 May 2015 – The 2015 edition of Standard Chartered KL Marathon opens with a bang, breaking three records in a week. First in achieving more than 10,000 runners signing up on launch day itself; receiving over 25,000 sign-ups within 48 hours; and finally, its fastest ever registration closing -- in just 4 days.

The overwhelmingly positive response underscores the popularity of the Marathon, which allows runners to uniquely experience the city of Kuala Lumpur. It also bears testament to the fact that Malaysians are taking more than just an interest in healthy living and active lifestyles.

Rainer Biemans, Director of Dirigo Events Sdn. Bhd., Event Owner and Organiser of Standard Chartered KL Marathon, said, “It’s thrilling, humbling and encouraging all the same time. Having organised the Marathon for the last 6 years, we are proud to see its growth into what it is today. Thank you to all runners and the Standard Chartered KL Marathon family of stakeholders, sponsors, partners and supporters without whom, this would not be possible. We look forward to seeing all 35,000 runners at the start line on Race Day.”

Mahendra Gursahani, Managing Director and CEO of Standard Chartered Bank Malaysia said, “We are very pleased that so many runners are so motivated to join the Standard Chartered KL Marathon. The Marathon has grown from strength to strength, and we are glad that it has become the event that runners from Malaysia and beyond, eagerly look forward to every year. As the country’s first and oldest bank established in 1875, Standard Chartered Bank Malaysia takes pride in contributing to the community and the sponsorship of the Marathon is a great example. It is the Bank’s way of encouraging the community to get involved in sports and adopt a healthier lifestyle.”

Even with the record-breaking participation and early close of registration, individuals can still be a part of the Standard Chartered KL Marathon 2015 by:

• Signing up for the Corporate Challenge – This 10 km team category is still available for registrations.

• Supporting the ‘Run For A Cause’ runners – Pick a charity that you would like to support, and encourage our “Run For A Cause” runners who have pledged their commitment to raise funds for their chosen beneficiaries.

• Be a volunteer – More than 1,500 volunteers are needed to help on Race Day and you can be one of them. Stay tuned for volunteer registration.

• Be a supporter – Cheer and support your friends and families during their race and add to the festivity of the event!
The local running scene is a fast rising industry -- Standard Chartered KL Marathon has attracted more than 2,479 foreign nationalities from 83 countries and provides a strong sports tourism platform. Running has been growing in popularity in South-East Asia, out of more than 288 running events in the region; Malaysia has hosted 94 of them from 2015 to 2016.

Interesting facts and figures about the popularity of running in Malaysia:

• Marathon running has become a popular sporting trend in Malaysia with the growing number of running events taking place on the local running scene.

• To aspire healthy lifestyles and empowering Malaysians by helping them to achieve a work-life balance through a healthy body and mind.

• Running events are ever-evolving with runners empowering one another to practise healthy lifestyles and at the same time, contributing to positive and social growth through a number of community and health initiatives.
Witnessing three record-breaking in a week, Standard Chartered KL Marathon officially announces that public registrations are now closed. Runners should now focus on training right for the race and stay tuned to the next announcement on Standard Chartered KL Marathon’s running clinics.

For more information and updates on SCKLM, please visit:
Facebook: http://www.facebook.com/SCKLmarathon
Twitter: www.twitter.com/SCKLmarathon
Instagram: https://instagram.com/SCKLmarathon
Website: www.kl-marathon.com

Monday, May 25, 2015

Media Release: Celebrity Fitness Indoor Fitathon Returns With A Bang!



Kuala Lumpur, 25 May 2015 – Celebrity Fitness Malaysia’s Indoor Fitathlon is coming back for the second year for an even bigger and more exciting fitness challenge! This year, 20 lucky Malaysians will pair up with celebrities to compete in a series of fitness challenges to win their share of prizes worth RM30,000.

The Celebrity Fitness Indoor Fitathlon 2.0 takes place on 13th June 2015 (Saturday), 10am at GF, High Street in 1 Utama, and will give Malaysians a chance to test out their fitness abilities with 20 celebrity partners, including Peter Davis, Tony Eusoff, Mark O'Dea, Gary Yap, Jason Phang, DJ Lin, Steve Yap, Ian Ong, Phirence, Brian Chen, Cindy Chen, Winson Voon, Angeline Ooi, Jess Chong, Hana Teo, Terry Ong, Azura Zainal, Annie Wong, Linora and John Oh.

“At Celebrity Fitness, we always advocate for Malaysians to pursue a healthier lifestyle by exercising and what better way to encourage people to stay fit than to put a twist to simple workout routines by pairing them up with their favourite celebrities. Through the challenges, we can demonstrate how working out can be effective and empowering, and yet motivating and fun if done in pairs,” said Kris Malhotra, Country Group Fitness Manager of Celebrity Fitness Malaysia.



The Fitathlon is inspired by Fast Fit, one of the most popular Celebrity Fitness signature classes. Just like the name suggests, Fast Fit is a series of high intensity, high energy workouts designed to tone muscle definition, burn off fast rapidly and train the coordination of core muscles.

To sign up for the challenges, participants have to submit the most creative slogan on which celebrity they wish to pair up with and why through the application page. Selected participants will then have the chance to partner with their chosen celebrity and complete 20 stages of workouts together in 5 minute bursts.The goal of the race is to execute as many sets as possible at each station while keeping the right form and proper technique.

“The buddy teams will race through the stations simultaneously and the final winner will be determined by the combined number of repetitions completed by both partners for each activity,” explained Kris. “It is a competition against other teams, but also challenges the teamwork of the partners and the motivation of the contestants themselves.”

To sign up for the Indoor Fitathlon 2.0, complete the phrase "I choose (celebrity's name) because…" in not more than 20 words and send it to event-malaysia@celebrityfitness.com.my, along with your full name, IC number, email address and handphone number. Submissions close on 8 June 2015, 11:59pm.

“After experiencing the excitement of last year’s Indoor Fitathlon, I can’t wait to find out what new challenges lie ahead for both me and my partner,” Tony Eusoff, who participated in the 2014 Fitathlon, said.

The Celebrity Fitness Indoor Fitathlon 2.0 is proudly supported by the following partners: Adidas Malaysia, L'Oréal Professional Malaysia, Gatorade, Square Box Pictures, OtterBox, Carlo Rino, Esse Organic Skin Care and Zova Café.

Head on over to the Celebrity Fitness’ Facebook Page at http://www.facebook.com/CelebrityFitnessMalaysia to find out more about The Celebrity Fitness Indoor Fitathlon.

Friday, May 22, 2015

Highlights of Extravaganza Sports & Golf Deal at Dewan Sri Putra, Bukit Jalil



We just love a good deal, don't we? That's why we make beelines to wherever there are warehouse or stock clearance sales so that we could save some money to register for more running event. :)

The Extravaganza Sports & Golf Deal is being held now at Dewan Sri Putra, near Stadium Bukit Jalil from 21 – 24 May 2015 (10.30am – 8pm). We managed to go on the first day yesterday to hunt for some great bargains.



We noticed that there are two major sections. World of Sports cover most of the hall with brands like Salomon, Mizuno, Columbia, Head, Teva, Hi-Tec, Eastpak, Keen, Russell Athletic, Thorlos etc. There is another smaller section, selling Nike, Stussy, Timberland and leather goods at the other end.



To avoid confusion, let's start with the World of Sports (WOS) section. The prices at the WOS section is colour-coded. The goods on sale are fixed with colour stickers. You can find corresponding discounted prices on the price list displayed, like this.



The discounts are amazing! We noticed running shoes are flying off the Salomon and Mizuno section. Some are pretty new shoes, last season, with great discount. Eg. Last year's Salomon X-Scream shoe is selling at RM220 (Original price RM459).

If you Maybank cardmembers, you will enjoy additional 10% off total bill and if you spend more than RM500, you get the World Cup watch for FREE!



For you convenience, there are fitting "rooms" for you to try out the stuff before you buy it.



On the other section, you get golf sets going real low. We didn't check out the golf item because we are more into running. Heheh! In this section you get brands like Nike, Li-Ning, Stussy, Timberland etc. The discounts are pretty good, about 40%.



We are very happy with the discounts and we did not go home empty-handed. So, do scurry over the Dewan Sri Putra, Bukit Jalil before the good stuff is gone.



What? Extravaganza Sports & Golf Deal

Where? Dewan Sri Putra, Stadium Bukit Jalil

When? 21 – 24 May 2015 from 10.30am – 8pm.

Hope this blog post help you with your shopping at the Extravaganza Sports & Golf Deal. Do like our Facebook page at https://www.facebook.com/celebrunner. Thank you! :)

Thursday, May 21, 2015

#RUNWITHUS 2015 @ Dataran Putrajaya



What? #RUNWITHUS 2015

When? 16 August 2015 (Sunday) 6.30 am

Where? Dataran Putrajaya, Presint 3 (In front of PPH building)

Who? Organised by Asti Runners, SAS Runners

How far (how much)? 12 (RM55) & 5km (RM40)

How to register? https://home.hooha.asia/RunWithUs_2015.aspx




Runwitme Says: RM20,000 cash prizes for winners and lots of lucky draw prizes like mountain bike, Garmin devices, TV etc await you! Like Asti Runners on FB HERE.

Media Release: Electric Run Malaysia 2015 @ Selangor Turf Club



ELECTRIC RUN™ IS COMING TO MALAYSIA!

The world’s premiere night run which combines lights and sound is set to make its debut for the first time in Malaysia on August 30 at the Selangor Turf Club, Kuala Lumpur.

KUALA LUMPUR, 20 May 2015 - One of the world’s most popular fun run is set to illuminate its first course ever in Malaysia in what will be a never before seen creative, neon coloured nocturnal run on August 30 at the Selangor Turf Club. Organized by The Livescape Group and supported by Malaysia Major Events (MME), the one-night-only 5km fun run is set to attract over 10,000 runners of all ages.



“Electric Run™ is an internationally well-known brand and we are thrilled to be able to organise this for the first time in Kuala Lumpur. It is one of the few runs where the crowd’s energetic participation, colourful neon attire and world class light show make up one of the main attractions of the sense-bounding event.



All around the world, Electric Run™ is known to bring the running experience to a whole new level and we want to make this night fun run a memorable one for our fans, both young and old, as we promote fitness and health in the liveliest way possible. As the country looks to celebrate its 58th birthday, we wanted to host a unique event where tourists can also join in and be a part of our Merdeka celebrations” Muhammad Iqbal, Group Chief Executive Officer of The Livescape Group said.



The fun night run features brightly lighted lands throughout the course as the runners make their way through the 5km course, culminating at a live music stage at the finish line. As participants run, walk or dance through the route to the finish line, they will encounter different lands along the 5km course, each decorated brighter and with more gusto than the last. Runners will begin the race with the Stickman flagging them off to pumping music and colourful lights, stimulating their senses as they encounter various unique activations and decorations throughout the course.

Check out the video:



Electric Run Malaysia will take place at Selangor Turf Club, Kuala Lumpur on 30 August 2015. Registration to the run opens on June 10 via www.electricrun.my.

For more information or to obtain updates on Electric Run in Kuala Lumpur, logon to https://www.facebook.com/electricrunmalaysia or follow us on Twitter at @electricrunmy and Instragram at @electricrunmy.

Electric Run Malaysia is organised by The Livescape Group and supported by the Malaysia Major Events (MME).

Wednesday, May 20, 2015

The ADIDAS Mid-year Bazaar Is Back at Viva Mall Expo Hall



The adidas mid-year bazaar event sales is back! From 28 - 31 May 2015 at Viva Mall Expo Hall.

Enjoy great savings on your favourite adidas footwear, apparel and accessories – only for 4 Days, so don’t miss it!

THERE IS NOTHING OVER RM109!

Refer below price list. You're welcome!



Check out the previous adidas bazaar blog post HERE.

UPDATE:

We have just got home from the The ADIDAS Mid-year Bazaar exclusive preview sale for the media, friends and associates with adidas before it is open for public tomorrow. We are amazed by the amount of variety of stuff available. A perfect time to stock up those "baju and kasut raya". :)



Some tips for those who are planning to go tomorrow onwards, please make sure you know your sizes. Go to the retail outlet for fitting if you have to. There are no fitting room provided at the sale.



Some of the tees available. All at RM30. Cool, eh?



Do take care of your belongings and beware of pickpockets.

Hope this post is useful to you. Please show us some love and follow our Instagram and Facebook.

Media Release: National Running Day with Brooks Run Happy Nation Report!



Partnering Up Is Optimal: Brooks Running Survey Reveals a Third of Runners Prefer to Pair With Friends Over Fitness Trackers

Respondents also divulge that runner’s high can fuel ‘friskiness’ post workout

I SEE LONDON, I SEE FRANCE…
Runners carefully consider their gear, from head to toe (and everything in between):

· When it comes to running undies, 62% of American women prefer briefs, while only 8% admit to going full commando. In contrast, 72% of German women prefer granny panties for more coverage, while Canada tops the bottomless list with the most female runners (11%) revealing they like to go commando.

· Sports bras come in all shapes and sizes, but the survey reveals racerback styles are the most popular (47%), with crossback (39%) and front closure (14%) following.

· Who needs high heels and hiking boots when you have running shoes? Asked to choose one type of shoe to wear for the rest of their lives, 74% of respondents say they would don running shoes.

STAR INSPIRATION
The fit and famous inspire runners on- and off-screen:
· Along with the obvious health benefits of running comes the buff-ness bonus. Sculpted legs are the No. 1 benefit, with 37% of women surveyed saying they run to attain legs like actress Cameron Diaz, while 48% of men aspire to have muscular legs like soccer star David Beckham.

· When asked which award-winning running scene they most connect with, 32% of respondents relate to “Forrest Gump” and just keep running; 26% have the eye of the tiger like “Rocky”; and 18% want solitude á là “Silver Linings Playbook.”


WHERE TO HOOF IT
Whether inside or out, at home or away, it’s all about getting in a good run:
· Ah, the great outdoors! Asked to pick their favorite running surface, 47% of respondents choose the fresh air of the trails.

· When your everyday trails start to stale, it’s time to hit the road for a run-cation. Looking for ideas? Running around the Grand Canyon is the No. 1 choice for 27% of respondents, followed by the Romantic Road of Germany for 24%, and the Great Wall of China for 23%.

· As the weather gets cold and frightful, runners prove their dedication to the sport: 43% of respondents reveal they would hop on the treadmill instead of missing their run. Runners in Germany are most likely to brave the temperatures outside (52%), versus 29% in the U.S., and 28% in Canada.

A RUNNERS PERSPECTIVE
There are certain things runners just can’t live without (or with):
· Music takes the prize for the accessory runners can’t live without (53%); 18% say pockets are key, while performance socks (13%) round out the top three.

· Running pitfalls can hinder even the toughest athletes. Among the biggest annoyances for respondents: blisters covering feet (43%), nature calling with no toilet in sight (32%) and chafing everywhere (14%).

TOASTING THE TRAILS
They say you are what you drink, and runners couldn’t agree more:
· Most runners (44%) classify themselves as wine runners – they get better with time.

· Tied for second place with 24% each are beer runners, who have a little hop in their step, and cocktail runners, who like to shake up their routine.

Study Methodology
The Brooks Run Happy Nation Report was conducted by Wakefield Research (www.wakefieldresearch.com) among 1,000 adult runners ages 18+, defined as adults who run at least once per week, in each of the following countries: U.S., Canada and Germany. Data was collected between January 20th and January 30th, 2015, using an email invitation and an online survey. The margin of error for this survey is 3.1 percentage points.


Tuesday, May 19, 2015

Notice: The Great Eastern Colour My Heart Run 2015 Route Maps and Road Closure Info



The Great Eastern Colour My Heart Run is an international class event featuring a 12km-timed race and a 5km fun run catering to all ages and fitness levels. Taking place in Merdeka Square on the 24 May 2015, the Great Eastern Colour My Heart Run, organized by Yayasan Jantung Negara is conceptualised to promote health and improve the level of general happiness among Malaysians.

The 5k fun run course focuses on an experiential fast walk environment where participants will travel at their own pace and pass through specifically designed “colour fun” stations. These stations feature colour tents where participants will be showered with coloured powders and enjoy different genres of music at each station.

Participants and visitors will also enjoy a host of other activities at the finish line where a healthy heart carnival will be set up. Entertainment will include Zumba showcase by Studio Body Rock, high-energy breakdance show by Chiqaz and performances by songsters Jaclyn Victor and Chelsia Ng. Other activities also include free medical check-ups, bungeerun, rock climbing and other carnival games. Visitors will also be treated to special offerings at the exhibition
areas.



The following road will be closed at intervals between 7.00am and 9.30am

1) The Roundabout joining Jalan Parliament and Jalan Kuching / Kinabalu

The following roads will have a lane closed for runners:

1) Jalan Parliament in both directions

2) Jalan Persiaran Sultan Salahhudin

3) Jalan Sultan Salahuddin

4) Jalan Changkat Tunku

5) Persiaran Tuanku Syed Sirajuddin

6) Jalan Tuanku Abdul Halim

7) Jalan Langgak Tungku

8) Pinggiran Tunku

9) Dalaman Tunku

10) Jalan Tun Ismail

11) Jalan Dato Onn

For more info, please visit http://www.greateasterncolourmyheartrun.com

Monday, May 18, 2015

Media Release: Standard Chartered KL Marathon Returns For The Seventh Time


Kuala Lumpur, 18 May 2015 – Malaysia’s premier running event, the Standard Chartered KL Marathon (SCKLM) returns for the 7th time to test the physical and mental endurance of runners.

Standard Chartered KL Marathon 2015 has been confirmed to be held at Dataran Merdeka on Sunday, 4th October.

Officially launched at the Standard Chartered KL Park, the event was officiated by the Mayor of Kuala Lumpur, Yang Berbahagia Datuk Seri Hj. Ahmad Phesal bin Hj. Talib. All categories of the Standard Chartered KL Marathon will be open for registration from 18th May onwards.

35,000 runners from all around the world are expected to participate in various distance categories, positioning Standard Chartered KL Marathon as an international sporting event that is accessible to everybody, from all walks of life. Since its inception, over 115,000 runners from more than 48 countries have participated in the Standard Chartered KL Marathon.



The running routes that were launched last year have been well received by runners and will be maintained for this year. Runners will start from the historic Dataran Merdeka, with the full marathon route taking them through highways which provides them a vista of the scenic cityscape of Kuala Lumpur.

Elite runners will also be competing for a total of USD 125,000 in prize money; making the Standard Chartered KL Marathon one of the most lucrative races in Malaysia.

“The Standard Chartered KL Marathon is an annual event that appeals to everyone. What we hope to achieve is a great and memorable experience not just for runners but for spectators, supporters and volunteers alike. We are also looking forward to welcoming international runners and supporters and we hope that they will bring with them good memories when they return home,” said Rainer Biemans, Director of Dirigo Events Sdn. Bhd.

“The Standard Chartered KL Marathon is also an endurance challenge of both mental and physical abilities and promises to put elite runners to the test. Every year, we look forward to somebody breaking our race record which currently stands at 2:14:45,” he adds.

“As the proud title sponsor of the Standard Chartered KL Marathon, we are delighted to be involved in an event that has put Malaysia on the sporting world map. We also hope to inspire and motivate runners to give something back to the communities and support a good cause in line with “Run for a Cause”, the theme for the Standard Chartered KL Marathon,” said Mahendra Gursahani, Managing Director and CEO of Standard Chartered Bank Malaysia.

To celebrate Standard Chartered Bank’s 140th anniversary, the Bank recently ran a contest on SCKLM’s Instagram account inviting participants to submit the best photos of the Marathon. A total of 140 winners were selected, and they won complimentary entries to the Full Marathon.

The Standard Chartered KL Marathon has also positioned Kuala Lumpur as an ideal destination for sports tourism. In recognition of this effort, the Standard Chartered KL Marathon was awarded the ‘Platinum Award for Events Category’ at the 2014 Kuala Lumpur Mayor’s Tourism Awards; making it the only running event to have won the award.

The 2015 Standard Chartered KL Marathon is once again made possible by title sponsor Standard Chartered Bank, and along with event owner and organiser, Dirigo Events Sdn. Bhd. and co-organiser Dewan Bandaraya Kuala Lumpur.

It is also supported by Gold Sponsors, MSIG Insurance and Honda Malaysia, as well as Official Partners, Seiko, Pacific Regency Hotel Group and F&N. Race owner and organiser, Dirigo Events Sdn. Bhd. also welcomes German sports-goods maker; adidas who is the Official Apparel brand for the Standard Chartered KL Marathon 2015. Additionally, Salonpas, GP Battery and Repucom join the Standard Chartered KL Marathon as Official Suppliers completing the list of supporting brands.

A video posted by runwitme (@runwitme) on


Registrations for the race will open from 18th May onwards, and runners interested in signing up can register at www.kl-marathon.com.

For more information and updates on SCKLM please visit:
Facebook: http://www.facebook.com/SCKLmarathon
Twitter: www.twitter.com/SCKLmarathon
Instagram: https://instagram.com/SCKLmarathon
Website: www.kl-marathon.com

Wednesday, May 13, 2015

Media Release: The First High Heel Dash In Malaysia In Celebration of Women Empowerment



KUALA LUMPUR, 6 April 2015 – Fast on the heels of high heel runs trending around the world, the first-ever high heel race in Malaysia has opened for online registration.

The High Heel Dash is an event that celebrates women empowerment in Malaysia. Participants will raise funds for charity and dash 50 metres in high heels to win attractive prizes. More than half of the funds raised will go directly towards the Women's Aid Organisation (WAO), which needs the funds to refurbish the shelter for women who are survivors of domestic violence.

“The life of the modern woman is in fact a big high heel race,” said Ms. Therine Goh, Director of the Bloc 48 Group, the agency behind The High Heel Dash. “She’s constantly on the run. She’s a working mom, a creative professional and a lifestyle expert. We want to celebrate these women who have to juggle multiple roles in life and to empower them to shatter the glass ceiling.”

The WAO is a non-profit organisation that works towards the elimination of discrimination against women, and to bring about equality between women and men. "By pledging your donations, you will help women overcome the hurdle of surviving violence," said Ms. Sumitra Visvanathan, the WAO's new Executive Director.

Malaysia currently has the lowest female participation rate in the labour force at roughly 32 percent. “With the High Heel Dash, we hope to encourage women to outrun those numbers,” said Ms. Goh.

The High Heel Dash is pairing up with SimplyGiving.com, Asia’s largest online giving community, to empower participants to go the extra mile and fundraise for the WAO. Participants can choose to pay a registration fee or get their friends to pledge a minimum amount of donations to the WAO. Singles participants, whose entry tickets cost RM150 each, will get to race for free if they manage to raise a minimum of RM300 worth of donations to the WAO. For doubles participants, the fee of RM250 will be waived if the duo manage to raise RM500 or above. "This way, participants have the chance to make a meaningful contribution on top of having a lot of fun," said Ms. Anrie Too, Relationship Manager of SimplyGiving.com.

Winners of the dash will receive Malaysia Airlines flights to exciting destinations (the grand prize being tickets for 2 to London), Enrich Miles, L'Oréal Professionnel Hair Care and Styling hampers as well as Shu Uemura products. Early bird sign-ups will receive premium goodie bags valued at RM785 each, whereas participants who sign up after the early bird offer will receive goodie bags valued at RM500. These goodie bags include products, vouchers and more from sponsors.

The High Heel Dash will take place on Saturday, 23 May 2015, from 10am to 6pm, at Publika, Solaris Dutamas, Mon’t Kiara. Besides the race, the event will also feature inspiring talks from leading female figures, performances, activities, and booths offering products and services for the modern woman.

The High Heel Dash is supported mainly by women-focused businesses such as Malaysia Airlines (title sponsor), Enrich by Malaysia Airlines (title sponsor), Marie Claire (official magazine partner), Tongue in Chic (official fashion & lifestyle portal), Lewre (official shoe partner), Curves Malaysia (official fitness partner), L’Oreal Professionnel (official hair partner), Shu Uemura (official makeup partner), Toni&Guy Mont Kiara (official salon partner), myBurgerLab (official F&B partner), Smooshie (official juice partner) and many more supporting partners including Strip: Ministry of Waxing, LeBunny Bleu, The Cooking House, Sothys and Gary Chong Studios.

Malaysia Airlines and Enrich are pleased to be part of this historic event as it takes place for the first time in Malaysia. "Women are such an important contribution to the workplace and we are excited to support events like The High Heel Dash that are pushing for that objective," said Khairul Nisa Ismail, Vice President of Loyalty (Enrich), Malaysia Airlines. "We would like to welcome our members especially the ladies amongst our Enrich members to participate in this event. This is the time that you get to run in heels for a good cause and it will definitely be an enriching experience together with your friends and family members."

High heel runs have become a global symbol of empowerment and solidarity for important women’s causes around the world. First introduced in 2006 by Glamour magazine in Amsterdam, dozens of cities around the world from Hong Kong to New York now organize races every year. The organizers of Malaysia's High Heel Dash hope to make it an annual event.

"Join us for a fun and chic day in celebrating the modern woman," said Ms. Goh. "Let's show the world the value she brings."



For more information, visit www.thehighheeldash.com.
To be a fundraiser, log on to https://www.simplygiving.com/event/thehighheeldash.

More on The High Heel Dash at…
Website: thehighheeldash.com
Facebook: facebook.com/thehighheeldash
Instagram: instagram.com/thehighheeldash


Runwitme Says: We have all heard the sayings, ”You never truly know someone until you've walked a mile in their shoes". So, guys let's try to understand and appreciate the women in your lives! Celebrate and support them by running in their shoes (literally). If they can dash around in heels everyday, you sure can do it in just 50 meters.

Registration ends 15. So, hurry!

Media Release: Standard Chartered KL Marathon “Run For A Cause” Initiative Opens For Registration



Kuala Lumpur, 6 May 2015 – Malaysia’s premier running event, the Standard Chartered KL Marathon (SCKLM), is calling all runners to take part in its ‘Run For A Cause’ (RFAC) charity initiative. The programme is a community initiative to bring runners and individuals from all walks of life to raise funds for a cause.

This year, the four participating beneficiary partners and their causes are:

• The Standard Chartered Foundation – Funds raised will be used for the awareness of autism

• Hospis Malaysia – Funds raised will be used to provide palliative care for patients and training for healthcare professionals

• The National Cancer Society Malaysia – Raising funds for the expansion of the Survivorship programme

• EcoKnights – Funds will be raised for the Seletar Project; focused on providing the basic education needs and safe living condition for Orang Asli Seletar.
Since its inception, SCKLM has been providing a fun and healthy platform for all runners, individuals and corporations to support a charitable organisation of their choice and to raise awareness for its causes.

“Every year SCKLM becomes bigger, and it has become a well-supported event among the runners. With so much visibility, we wanted to pay it forward with the ‘Run For A Cause’ programme with all our charity partners” said Rainer Biemans, Director of Dirigo Events Sdn Bhd.

“Standard Chartered Bank is proud to be the title sponsor of SCKLM again, and we hope the ‘Run For A Cause’ programme will inspire and motivate runners to not just run for themselves but also for their chosen beneficiaries and causes.” said Mahendra Gursahani, Managing Director and Chief Executive Officer of Standard Chartered Bank Malaysia.

Runners and corporations interested in running for a cause can do so by visiting www.kl-marathon.com.

This year marks the seventh installation of the Standard Chartered KL Marathon, and the race attracts over 35,000 runners locally and internationally.

The Standard Chartered KL Marathon is the only running event in Kuala Lumpur to have won the ‘Platinum Award for Events Category’ of the 2014 Kuala Lumpur Mayor’s Tourism Awards.

More information on the causes and beneficiaries:

Funds raised will be used for the awareness of autism

Standard Chartered Foundation, formerly known as the Standard Chartered Trust Fund is one of the returning charity partners in SCKLM this year. The Standard Chartered Foundation is the charity arm of Standard Chartered Bank Malaysia Berhad. The foundation identifies and channels financial support to community programmes that require aid. Runners across the nation who would like to support the cause will be championing for Autism Education in Malaysia.

To date, Standard Chartered Foundation works strategically with Universiti Kebangsaan Malaysia to increase awareness and provide better education accessibility for the autism community in Malaysia. Funds will be channelled to the development of autism focused books and training programmes, amongst other initiatives.

Funds raised will be used to provide palliative care for patients and training for healthcare professionals

Hospis Malaysia is returning as a RFAC charity partner for the third time. Having established itself over the years, Hospis Malaysia is a strong advocate for professional palliative care. The charity organisation acts on an approach to improve its patients’ quality of life and their families who are facing challenges associated with life-limiting illness.

Striving to focus on advancing the research, education and improved training for its cause, the cost of this programme me is projected to be more than RM 3 million.

Using SCKLM 2015 as a platform to raise funds and awareness, Hospis Malaysia is expecting to treat more than 2,200 patients in Klang Valley and to train over 1,000 healthcare professionals in the country in the area of palliative care.

Raising funds expansion for Survivorship programme

Established in 1966, the National Cancer Society Malaysia (NCSM) is the first cancer related NGO in the country that provides education, care and support services for people affected by cancer.

Based in Kuala Lumpur, and supported by a network of 5 branches nationwide, the charity body also raises public awareness through education on prevention, screening and early detection of cancer.

NCSM is looking to raise funds to help empower individuals and those affected with cancer through the Survivorship programme via four different centres – Resource and Wellness Centre, Cancer and Health Screening Clinic, Nuclear Medical Centre and the Children’s Home of Hope. Runners who choose to support the cause will contribute to NCSM’s Survivorship programme which targets to help and support a greater number of cancer patients.

Funds will be raised for the Seletar Project; focused on providing the basic education needs and safe living condition for Orang Asli Seletar
Founded in 2006, EcoKnights’ objective is to provide an environmental outreach programme for communities and corporations to raise awareness on the cause of environmental issues.

Runners who choose to run for this charity body will help fund the welfare and capability enhancement programme, focusing specifically on the Seletar Project. The project is an environmental initiative between EcoKnights and Malaysia Marine and Heavy Engineering Holdings Berhad (MHB) with the objective of providing the basic education needs and safe living condition for the Indigenous First People (Orang Asli Seletar) who form the fishing community of Kampung Pasir Putih in Johor. The goal of the Seletar Project is to gradually improve quality of life for the indigenous communities.

Corporations are also welcomed to support the ‘Run for a Cause’ initiative by joining the Corporate Challenge category. Corporations will be able to compete in the race event as a team by supporting one of their selected charity partners and giving back to the community at the same time.

For more information or to register for ‘Run For a Cause’ and the ‘Corporate Challenge’, please visit www.kl-marathon.com to support the programme and contribute towards a good cause.

Giveaway: Passes to French Film Festival with Golden Screen Cinemas 2015



In conjunction with the French Art & Film Festival 2015, we are giving TEN (10) lucky readers of this blog two passes each to watch some awesome French films of their choice at the festival. Held from 14 May to 16 June 2015, this year’s programme of the French Art & Film Festival offers something for everyone whether movie buffs, art enthusiasts, music lovers or foodies.

Here's how you can win. Answer these three simple questions:

1) Name one of the movie titles from the festival.

2) Name one of the locations of participating cinemas for the French Art & Film Festival.

3) What is the hasttag for the French Art & Film Festival?

For clues, click HERE.

Send your entry via email to runwitme@gmail.com with the subject "FRENCH FESTIVAL RUNWITME GIVEAWAY" not later than 12:00pm, 15 May 2015 (Friday). Winner will be contacted via email.

Do include your FULL NAME, IC Number and Phone number.



Apart from the film festival, do check out the live events including the travelling photography exhibition.

More information on the 2015 lineup is available on the festival’s official website www.faff.com.my, and those on social media can ‘Like’ the Facebook page at facebook.com/frenchartfilmfestival.

Follow or contribute to the French Art & Film Festival’s presence on social media with the hashtag #frenchfestivalmy

Tuesday, May 12, 2015

Media Release: Daylong™ The Specialized Solar Protection Product Range Developed by Galderma – A Global Leader in Dermatology



Malaysia, April 28th 2015 – Galderma, the Swiss-based global dermatology company, pioneering in dermatological solutions in the country launch Daylong™ sun protection the ultimate in daily skin protection with unrivalled scientific and dermatological expertise.

With its launch in Malaysia, Malaysians will finally be able to experience Daylong™ sun protection range of products. Consumers can enjoy an active lifestyle in the sun while making sure they are fully protected with medically proven Daylong™ sun protection. There is no doubt that a little sunlight is good for you! The sun's rays provide warmth and light that enhance your general feeling of well-being and stimulate blood circulation. Some UV radiation is essential to the body as it stimulates the production of vitamin D. However there are certain risks involved which might burn, hurt, and damage, and long-term exposure can lead to skin conditions including premature skin aging and cancer.



Daylong™ is a range of high-quality products offering reliable sun protection for diverse skin types and conditions for the whole family. The product range consists of Daylong™ SPF 30 Gelfluid (30ml), Daylong™ SPF 50+ Gel (50ml), Daylong™ SPF 30 Spray (150ml), Daylong™ Kids SPF 30 Cream (50ml), Daylong™ Kids SPF 50+ Lotion (150ml) & Daylong™ After Sun Repair (100ml). This range of sun protection has advanced filters and innovative formulations which provide effective protection with nurturing ingredients for long-lasting skin care.

Daylong™ sun protection are easy to apply with a uniquely light, unscented, fast absorbing, non-sticky, and very water-resistant formula that leaves no white spots. It is medically proven to protect skin cell DNA and help reduce the effects of sun-induced skin aging. The range of sun protection provides optimal quality and exceptional protection to prevent sun damage and maintain fair, unblemished, healthy looking skin.

The Daylong Sun Protection Advantage
Cosmetic evaluations

·          Proven high degree of skin tolerance
·          Good absorbance
·          Superb in-use skin feeling
Scientific evaluations

·          Proven prevention of cell damage including protection against UV-based radicals
·          Proven protection of cellular DNA
·          Successful reduction of cell aging processes caused by sunlight
·          Confirmed effective protection against cell and tissue damage caused by IR radiation

The protective effects of Daylong™ sun protection’s advanced filters and innovative formulas go beyond regulatory requirements. Galderma analyzes their products and ingredients as much as possible to ensure that Daylong™ sun protection prevents sun damage to help maintain fair, unblemished, and healthy looking skin.



“For 30 years, Galderma has always been highly committed in bringing the best innovations in medical dermatological solutions to meet the needs of consumers in more than 80 countries worldwide. With Daylong™ sun protection, consumers can look forward to optimal quality and exceptional protection for a healthy looking skin,” said Jean-Sebastien Ricard, General Manager of South East Asia of Galderma.

Daylong™ complete range products are now available at all major pharmacies, such as Guardian. Products retail from RM90.80 to RM109.30.

Media Release: Dubai Marathon Pays Tribute To Three-Time Champion Gebrselassie



Dubai (UAE): Organisers of the Standard Chartered Dubai Marathon have paid tribute to three-time winner Haile Gebrselassie following the Ethiopian’s legend’s retirement from competitive running.

The double Olympic gold medalist made his debut at the Middle East’s biggest mass participation event back in 2008 winning in 2:04:53 - at the time the second fastest in history - before going on to win the men’s race again in 2009 (2:05:29) and 2010 (2:06:09). The man known as “the little emperor” also set two records in Dubai in 2008 - the fastest 20km split time in a marathon (58:10) and the fastest Half Marathon split time (61:27) - both of which still stand today.

After Gebrselassie, who set 27 world records during a stellar career, announced his retirement, Standard Chartered Dubai Marathon Event Director Peter Connerton was quick to praise an athlete he described as having taken the event to the next level with his three consecutive victories.



“When Haile agreed to compete in Dubai in 2008, he took the Dubai Marathon to another level in international athletics,” said Connerton. “His profile as one of the greatest long distance runners in history speaks for itself so to have him compete in your race is a testament to the quality of the event.

"The decision of HH Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai, in association with the Dubai Sports Council, to provide record prize-money was an important milestone for us but to have Haile compete - and go on to win on three consecutive appearances - took us to a greater global audience.”

Connerton added that despite competitive retirement, Gebrselassie will always have a place on the start line in Dubai. “Haile is a wonderful ambassador for the sport and a great friend of the Dubai Marathon - we wish him well in his retirement and will be happy to welcome him back to Dubai any time in the future.”

Friday, May 08, 2015

Giveaway: Under Armour Mid Valley Storewide 20% Discount Vouchers



In conjunction with the opening of Under Armour outlet in Mid Valley, the generous people at Triple Pte. Ltd. is giving three (3) 20% discount vouchers to the readers of this blog.

This voucher is highly sought after as the discount is substantial, 20% (UA members only get 10%) and it is applicable storewide, i.e. you can use it on the new arrivals too. So, do not waste this chance.

Here's how you can win. Answer these three simple questions:

1) How many Under Armour outlets are there in Malaysia? Clue

2) Name one of the Malaysia UA Brand Ambassadors. Clue

3) Name one of the Avengers featured in the Alter Ego compression line. Clue
Send your entry via email to runwitme@gmail.com with the subject "UNDER ARMOUR RUNWITME GIVEAWAY" not later than 12:00pm, 13 May 2015 (Wednesday). Winner will be contacted via email and must collect the voucher from Go Communications, Centrepoint, One Utama.

Do include your FULL NAME, IC Number and Phone number.

Note: Voucher expires on 31 May 2015 and can be used in Mid Valley outlet only.

Media Release: ‘KL Tower International Towerthon Challenge 2015’ Is Back!



Kuala Lumpur, 7 May 2015, The prestigious ‘KL Tower International Towerthon Challenge 2015’ back again for the 14th, on Sunday, 17 May 2015, starting as early as 5.00 am in the morning before sunrise and ended at 10.00 am. This prestigious race will start at the KL Tower Open Parking area and ends at Mega View Banquet Hall at the Tower Head 3.

‘KL Tower International Towerthon Challenge 2015’ is back to give an opportunity for participants who want to test their physical and mental endurance and to challenge themselves to conquer the top of KL Tower, besides being able to prove themselves to climb the 2,058 steps to reach the finish line.

The participants have to run up the hill for 800 meters, the starting point is at the Open Parking of KL Tower and they will continue the run and then climb the 2,058 stairs to reach the finish line at this Mega View Banquet Hall located at 288 metres above sea level.

It is held annually in conjunction with the celebration of ‘Hari Belia Negara Malaysia’, which is celebrated on the 15th of May every year and participation is open to all Malaysian and International participants.

Since it was first held in 1998, this event has received a lot of participation from the local marathon runners and also from around the world who want to challenge their physical capabilities and mental strengths in conquering the top of this skyscraper.

A video posted by runwitme (@runwitme) on



"Generally, the organization of this prestigious event has created a great sports event, which promote healthy lifestyle and closer ties among participants from Malaysia and also international,” said Mr. Meor Shahril Anuar Ahmad Rathuan, Chief Executive Officer, KL Tower.

"Because of this event is very popular among local and international sport fans, for your information, this event has received overwhelming by achieving the targeted 3500 participants, 3 months before the actual closing date," he added.

For the best participants in ‘KL Tower International Towerthon Challenge 2014’ last year, Menara Kuala Lumpur for the first time proudly bring the best runner for the KL Tower International Towerthon Challenge 2014 in Men and Women Open category on 18 May 2014 to represent the Menara Kuala Lumpur and Malaysia in the WFGT Towerrunning World Cup 2014 event which be held on 24 January 2015 in the Danube Tower, Vienna, Austria.

According to Kimbeley Yap Fui Li, 30 years old and Arul Alwin Alexander, 27 years old, they are very excited about the opportunity that has been given by Menara Kuala Lumpur. WFGT Towerrunning World Cup is an annual event in the world of tower stair climb around the world. World Federation of Great Towers (WFGT) also collaborated in the success of this event every year.

This event continues to receive overwhelming participation from all over the world, such as New Zealand, Singapore, Philipine, Australia, France, German, South Korea, Indonesia, Kenya, United States of America (USA) dan Thailand.

This challenge is divided into 8 categories. They are, Men Open (18 to 39 years), Men Junior Veteran (40 to 49 years), Men Senior Veteran (50 years and above), Women Open (18 to 39 years), Women Veteran (40 years and above), Boys Junior (13 to 17 years), Girls Junior (13 to 17 years) and Disable (18 years and above). All the participants will stand a chance to win the overall cash prize worth RM40, 000.00.

This event also supported by event partners such as Dewan Bandaraya Kuala Lumpur, Ministry of Tourism & Culture (MOTAC), Brooks, Cool Rhino, Red Bull, Celebrity Fitness, McDonalds, 100 Plus, Power Bar, FAMA, BiC, Simply Juice, ADABI, Snek Ku, Leto Krush, Alan Crispy Fried Chicken, SHAPE, Running Malaysia, KLFM and Muzium Telekom.
FACTS ON MENARA KUALA LUMPUR

Runwitme Says: The registration has already CLOSED.

All registered participants are invited for a trial run on:
Date : 13 May 2015
Venue : Menara Kuala Lumpur
Time : 5.00pm to 9.00pm

Thursday, May 07, 2015

Media Release: Watsons ‘Move Your Body’ Is Back - With Zumba!



Petaling Jaya, 30 April 2015 – Watsons Malaysia initiated its biggest fitness campaign to-date, entitled ‘Move Your Body – Zumba’, a follow-up to last year’s phenomenal success of its first edition of ‘Move Your Body’.’

As the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. Last year, through ‘Move Your Body’ campaign, Watsons Malaysia took a pledge to shape Malaysians by encouraging them to exercise, have the right health regime and ultimately lead healthier lives. They have inspired both youths and adults to be part of the campaign and move their body for wellbeing. Keeping to its promise, Watsons Malaysia is launching the second edition of ‘Move Your Body’ campaign this year with bigger and better programmes for the community. This year, Watsons has chosen Zumba as it is packed with fun fusion of dance moves that provides a total body workout, burns huge calories, boosts metabolism and improves cardiovascular health. It is a workout for all ages and is a great activity to release stress. It’s also a fun activity that builds the community through dancing together and socializing with people of similar interests. In fact, Zumba today is the largest growing art form for health in the world!



Touted as the biggest, fittest and the best ever Zumba party in Malaysia, this event will be held at Padang Kota Lama, Penang on 7 June 2015, Sunday. A month-long campaign has been planned leading to the final event. Among the major activities/promotions held from 30 April 2015 to 7 June 2015 are:

1. ‘Move Your Body – Zumba’ Music Video with My FM popular announcers Jack Lim and Jeff Chin, which includes Zumba dance tutorial by Zumba Fitness instructor Deno Au

2. Moveyourbody.com.my microsite has been set up that showcases
a. Popular Zumba songs including Watsons Move Your Body

b. Health and fitness regimes by popular My FM announcers and Zumba Fitness instructors.

c. Health and fitness tips that caters to the wellbeing of different body parts

d. Insta-video contest whereby contestants can submit their health and fitness regime to win exciting prizes and ‘Move Your Body – Zumba’ event tickets

e. Online purchase of ‘Move Your Body – Zumba’ tickets

f. Exciting merchandises
3. ‘Move Your Body – Zumba’ Rewards Pack with additional discounts and freebies would be given in stores at all Watsons nationwide, with RM80 purchase

4. My FM radio cruisers would be teaching the public the ‘Move Your Body – Zumba’ moves

“Being the leader in the health and beauty retail industry, Watsons Malaysia is known to be the champion in spearheading innovative campaigns to empower the community around us. As our brand promise states Look Good, Feel Great, we believe there is beauty in getting fit and hence healthy. Thus, we are calling all Malaysians to join our efforts, to raise awareness of the importance of keeping an active life, and tweak their lifestyle to ensure they have a fitness regime for better health,” said Danny Hoh, Head of Marketing, Watsons Malaysia during the Chit Chat session at the launch.

To kick-start the campaign, Watsons Malaysia is working in partnership with My FM and Zumba Fitness to raise awareness of the campaign by producing the ‘Move Your Body – Zumba’ music video with tutorial featuring Jack Lim and Jeff Chin, and other popular My FM announcers. The music video was unveiled during the launch. This music video can be viewed in Watsons Malaysia YouTube channel, Watsons Malaysia Facebook, and also moveyourbody.com.my.

A video posted by runwitme (@runwitme) on


.
“Zumba is a creative and fun way to stay active. In fact, it is the largest growing art form for improving health. Through the ‘Move Your Body – Zumba’ campaign, we are encouraging communities to get your groove on and have a health and fitness regime,” Danny Hoh added.

“It is a platform through which we intend to inspire young adults and families to make the right choices. The focus of the campaign is to involve entire communities in the experience of Zumba, not just those who are more health conscious,” added Danny Hoh.

According to My FM announcer Jack Lim, “We would like the whole nation to join me and Jeff to dance the Move Your Body – Zumba with us, at Padang Kota Lama, Penang on 7 June 2015. It would be a fun-filled carnival with Hot Air Balloon, fun games, stilt-walkers, clowns, freebies and other exciting activities!”

“We are so honoured that Watsons Malaysia has chosen to work with us on this campaign! Being an announcer and also artiste, I always believe that having a great health regime is very important, no matter how busy one is,” added Jeff Chin. Together, Jack and Jeff are hosts of the No. 1 Chinese radio morning talk show in Malaysia.

Watsons’ customers will be invited to dance for better health through ‘Move Your Body – Zumba’ campaign at Padang Kota Lama, Penang on 7 June 2015, where parents and kids alike can have an enjoyable time as they join the ‘Move Your Body – Zumba’ dance session with Jack Lim and Jeff Chin. In addition, there are exciting lucky draw prizes up to RM30,000 to be won during the grand finale. The event will also include fun filled activities including Hot Air Balloon ride, stiltwalkers, mingling clowns and jugglers, and Watsons health supplier booths to provide a holistic yet exciting experience on active lifestyle.

A video posted by runwitme (@runwitme) on




Also present at the launch event were Caryn Loh, Watsons Malaysia’s General Manager – Trading, Deno Au, Zumba Fitness Representative, and sponsors.

Customers and Watsons VIP members will be able to purchase ‘Move Your Body – Zumba’ grand finale tickets at only RM35 each (RM30 if purchase 3 and above) at all Watsons Northern stores in Penang, Perak, Perlis and Kedah, and selected Klang Valley stores. Customers nationwide can also purchase the tickets at moveyourbody.com.my and watsons.com.my. Tickets will be available for sale from 30 April 2015 – 7 June 2015. Each ticket comes with an exclusive Move Your Body t-shirt, RM10 Watsons cash vouchers and coupon for lucky draw and also to redeem goodies bag on the event day.

‘Move Your Body – Zumba’ campaign is launched in collaboration with My FM and Zumba FItness, with special participating brands such as Alcon, Appeton, Bausch & Lomb, Blackmores, Brands, Bye Bye Fever, Centa, Cetaphil, Ebene, Essentiale, Flavettes, Gaviscon, Horleys, Kinohimitsu, Kordel’s, Naturalle, Pharmaton, Redoxon, Salonpas, Sanctband, Scholl, Scott’s, Timo, Total Image and Watsons Brand.



For more information about ‘Move Your Body – Zumba’ campaign, please visit www.facebook.com/watsonsmalaysia, www.moveyourbody.com.my or Watsons official website www.watsons.com.my

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