Press Release: THE AXA AFFIN Health for LIFE AXN Big Challenge 2012 Returns

The Ultimate Face-Off amongst the genders to win RM84,000!

4 September 2012, Kuala Lumpur – Good news for adrenaline junkies! AXN has once again partnered with AXA AFFIN Life Insurance Berhad to present to you the second instalment of the AXA AFFIN AXN Big Challenge Malaysia. This time round, the AXN Big Challenge is back, greater and mightier! The first AXA AFFIN AXN Big Challenge saw more than 1,400 Malaysians across Kuala Lumpur, Penang and Johor test their physical and mental limits.

With bolder innovations to its original format, the AXA AFFIN Health for LIFE AXN Big Challenge is bringing physically and mentally challenging activities to a whole new level for the contestants. There will be an open challenge for males and females as the contenders will battle within their own gender groups to be one of the top three in each state! Top 3 winners for both the male and female category will be crowned from Kuala Lumpur, Penang and Johor. A total of RM 84,000 worth of cash prizes are up for grabs: 1st Prize – RM8,000, 2nd Prize – RM4,000 and 3rd Prize – RM2,000.

Dates and venues for each state are as follows:



Malaysian adults aged 18 years old and above are invited to register at www.axn-asia.com/AXNBigChallenge/my for the Qualifying Round before the respective deadline of each state. For those who missed the online registration, they may still be eligible for the contest if they register and pass the Qualifying Round at the respective venues on the event days. Besides online and walk-in registration, the AXA AFFIN AXN Big Challenge Pre-Promo Road Tour will be taking place at high traffic malls in the three states, where interested participants can take part in the Qualifying Round on-the-spot.

Only 100 participants in each state who successfully complete the Qualifying Round in the fastest time will proceed to the Main Challenge. The top 10 participants to finish the Main Challenge in the fastest time will be qualified for the Final Challenge and battle to be one of the top 3 winners.

Also unique to this year’s event will be the use of social media tools for contestants to share the fun in real time. Interested participants can register themselves and share the experiences of their challenges on AXN’s Facebook and Twitter account. Fans will also stand a chance to win some prizes during the Big Challenge when they tweet and update photos on Twitter or Instagram with the #AXNAXABIGChallenge hashtag. There will be a winner every hour during the Big Challenge!

Mr. Jack Lim, Vice President of Advertising Sales and Marketing, Networks, Asia, Sony Pictures Television, said, “Following the overwhelming success of the first AXA AFFIN AXN Big Challenge last year, we are pleased to tie up again with AXA AFFIN to bring the AXN Big Challenge back to Malaysia! We take pride in being able to bring the thrill to Malaysian viewers beyond what they see on TV with high-adrenaline series such as Wipeout, The Amazing Race and the upcoming premiere of the most exciting new show of the fall, Last Resort in October.”

Mr. Loke Kah Meng, Chief Executive Officer of AXA AFFIN Life Insurance Berhad said, “AXA AFFIN Health for LIFE AXN Big Challenge is focused on raising awareness on the importance of healthy living. The event is also in line with our CR (Corporate Responsibility) theme of Risk Research and Education. In this case, it is to educate the risk prevention in aspects of health and education in early health protection.”

“This year’s theme Health for LIFE is a reflection of our belief – we believe that all Malaysians should embrace the fact that Health is truly the most important part of their lives and how one’s health evolves throughout the different life stages. Most importantly, how one should have the right protection when in times of health
and medical uncertainties.”

“AXA AFFIN Life Insurance is part of the AXA Group, a global leader in Health and Protection, constantly striving to develop innovative and compelling products to better suit customers’ needs. AXA AFFIN’s Medical Care Plus plan is the market leading, no lifetime limit on the total amount claimed. It enables policyholder to have continuous access to their medical plan up to age 81. This enables policyholder to have continuous and uninterrupted access to their medical plan throughout their life stages.”

During the AXA AFFIN Health for LIFE AXN Big Challenge day, there will be a health carnival event which comprises of booth activities that are suitable for everyone regardless of age. Apart from the fun games, visitors can also take a tour at the healthcare and financial booths where they can have hands on live health check and financial planning advice from our specialists.

Missed last year’s AXA AFFIN AXN Big Challenge and wish to learn more about the upcoming challenge? Log on to www.axn-asia.com/AXNBigChallenge/my for more information!