All new ultra-lightweight minimal line features bio-inspired design
SKECHERS USA, Inc. (NYSE:SKX) continues its expansion in the performance market with Skechers GObionic—a revolutionary new zero-drop minimalistic lightweight running line featuring an intuitive bio-inspired design. The new line will be available in Malaysia concept stores nationwide by December, 2012.
Skechers GObionic was developed by the SKECHERS Advanced Concepts Team through a unique engineering process—where nature and inspired organic design drive innovations. At the foundation are 18 decoupled bioresponsive Resalyte™ cushioning zones added to key flex points of the foot to offer protection without compromising responsiveness.
Plus with zero heel drop, the foot remains in a neutral position for a barefoot experience. Skechers GObionic represents the Company’s most minimal design without sacrificing performance.
"Our Advanced Concepts Team continues to work closely with recognized industry leaders in our development of this innovative product," said Michael Greenberg, president of SKECHERS. "We listened to feedback from runners and worked directly with leading minimalist experts throughout the research and development process. We’re extremely excited about Skechers GObionic, and as we continue to make progress in the running category, this advancement speaks volumes to our
commitment and investment in this market."
The global launch will be backed by an extensive multi-platform marketing campaign including print, outdoor, online, in-store, and more. Plus, grassroots outreach will bring Skechers GObionic to local road races and running events.
SKECHERS is building on a foundation of success in minimal running by expanding its Skechers Performance division. In addition to Skechers GObionic, the Company recently introduced Skechers GOrun Ride, which offers extra cushioning for elevated comfort and support, and Skechers GOtrain, a workout shoe built for added stability and control.
From the track to the gym, with additional categories planned for the trail and golf course, Skechers Performance will leverage technologies and innovations developed for Skechers GOrun to offer a variety of Skechers GO lines that meet the needs of athletes at every level and ability across multiple sports and activities.
Men’s and Women’s styles from the entire Skechers Performance footwear collection are available in Skechers concept stores nationwide.
Source: Press Release Issued by Skechers Malaysia
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