Kuala Lumpur, 21 April 2015 - Just months after launching its first-ever Malaysia brand store in KLCC, the US-based performance footwear and apparel sporting brand continues its momentum in the market with the opening of a new brand store in the Mid Valley Megamall location.
The brand hosted a special launch event today. In conjunction with this, Under Armour had also launching its Earn Your Armour (EYA) campaign starting Tuesday, 28 April 2015, which will be held at the rooftop of Avenue K.
This campaign is part of a global initiative to educate the public about a healthy lifestyle and the fitness concept. EYA Malaysia is a six- (6) week challenge programme to enable participants to join free workout sessions conducted by Under Armour’s gym partners. Throughout the challenge, participants will gain encouragement and training tips from the trainers who will be with them every step of the way, pushing them to Earn Your Armour.
“Opening in Mid Valley is a natural step for the brand’s expansion in Malaysia,” said Michael Binger, Chief Executive Officer, Triple Pte. Ltd. “The response to our brand from athletes in Malaysia has been tremendous and we look forward to increase our presence throughout the country.”
The store in Mid Valley will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. The sporting brand is endorsed by elite and popular Malaysian athletes such Mixed Martial Arts athlete Peter Davis, Linora Low, professional golfers Nicholas Fung and Airil Rizman Zahari, Kit Mah, Hansen Lee, and fitness model and body builder Nana Al-Haleq. The Under Armour Mid Valley store will offer its fans a whole Spring-Summer range and the same technologies that are now pushing athletes to the max.
“The Under Armour Mid Valley store is the result of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “It’s in a high-traffic centrally located area making the brand even more accessible.”
Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.
The SS2015 collection includes the brand's technological innovations such as the HeatGear® Sonic, HeatGear® Flyweight, ColdBlack®, ColdGear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.
Under Armour is distributed in Malaysia through an exclusive partnership with Triple Pte. Ltd.
The Under Armour Brand Stores are located at:
Mid Valley Outlet
G-012, Ground Floor
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur
Tel: +603-2201 1399
Business Hours:
10.00am – 10.00pm
Pavilion Outlet
Lot 5.02.00 & 5.03.00, Level 5,
55100 Kuala Lumpur, Malaysia
Tel: +603-2110 1288
Business Hours:
10.00am – 10.00pm
Suria KLCC Outlet
Lot 335, Level 3, Suria KLCC
50088 Kuala Lumpur
+60 3 2181 6737
Business Hours:
10.00am – 10.00pm
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