Kuala Lumpur, June 2017 – In its 13th consecutive year running, the annual ROASTERS Chicken Run (RCR) by Kenny Rogers ROASTERS (KRR) is back! The KRR family who are strong advocates of an active and healthy lifestyle is inviting all to shed the calories and simultaneously contribute back to the community.
Happening at Berjaya Times Square on 16th July 2017 (Sunday) from 7:00am onwards, participants will be running a pre-designated route of 5km (for runners aged 13 and above) or 2km (for runners ages 7 to 12 years old).
What sets it apart from other runs is that participants are required to balance an egg on a cone and make it to the finishing line without breaking the egg to be entitled to win attractive prizes!
“The proceeds from RCR’s signups will be contributed to Food Aid Foundation, a non-profit organisation which acts as a food bank to provide basic food to charitable homes nationwide including rehabilitation and feeding centres and also poor families,” quoted Esther Woo, Deputy General Manager of Berjaya ROASTERS (M) Sdn. Bhd. & Chairperson for ROASTERS Chicken Run 2017.
“Our humble collaboration with Food Aid has allowed us to reach out to the larger public, totaling up to about RM 660,000 food donations nationwide to date. KRR is honoured to be on this journey with the foundation with this being the 3rd year of our partnership. We are eager to go beyond and continuously provide simple yet meaningful necessities to those in need. Keeping strong to our values as advocates of health and nutrition, we look forward to instill the importance of having wholesome meals and educate the public to live an active and healthy lifestyle,” she added.
Participants will enjoy an early bird promotion at RM 65 for adults, RM 50 for children aged 7 to 12 years old when you sign up before 23rd May 2017! Normal participation fee is RM 70 for adults and RM 55 for children aged 7 to 12 years old. Registered participants will be provided with freebies worth more than RM100 including an exclusive ROASTERS Chicken Run T-shirt, Berjaya Times Square Theme Park entrance wristband, goodie bag, finisher’s medal and e-cert!
The ROASTERS Chicken Run 2017 is co-organised by Berjaya Times Square, Berjaya Time Square Theme Park with Ultron as its supporting partner. Other supporting partners who make this run possible are 100 Plus, RockTape, Salonpas, Nestle, Milo, Super Asia (SAE), Watsons, Sports Toto Fitness Centre, Cosway, Berjaya Hotels & Resorts, Starbucks, Unilever, and Campbell’s.
Following its 2nd year in partnership with Food Aid Foundation, KRR has reached out to 35 homes and organisations and contributed a total of 3,340 wholesome KRR meals between July 2015 to March 2017. KRR extends their helping hand to the needy by providing them with nutritious meals as well as donating funds to various organisations through Food Aid Foundation. The contribution by KRR to Food Aid Foundation also allows free entry for children from homes and organisations to participate in RCR events.
Visit the official website for entry forms now! This charity run is part of the KRR Community Chest Campaign established in 2005 to aid the less fortunate. For more information, contact 03 - 2119 9888, or log on to www.krr.com.my and stay connected via www.facebook.com/krrmalaysia.
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