ASICS Brings Together Tech and Design with the Latest Sneaker Launch: GEL-QUANTUM INFINITY

Kuala Lumpur, 10 December 2018 - ASICS has announced the launch of the all-new GEL-QUANTUM INFINITY shoe, closing the year on an ultimate high with the most anticipated shoe of 2018 that features an uncompromised celebration of ASICS proprietary GEL technology inspired by functionality and style. 

GEL-QUANTUM INFINITY is the first shoe ever to feature a full-length  GEL midsole from heel to toe, the revolutionary GEL-QUANTUM INFINITY shoe is the complete expression of ASICS GEL technology, which first debuted in 1986.  Its distinctive design is married with a functional sole for a much better visual impact and high-level cushioning. This ensures athletes are able to experience a smooth, consistent and durable ride with a grip sole.

ASICS Corporation Sports Style Footwear Division Executive Officer, Shinji Senda says: “Innovation has always been at the heart of our brand, and we are continuously looking for new ways for our style-conscious customers to experience this. The GEL-QUANTUM INFINITY model brings together distinctive design with years of evolution in our GEL technology to deliver comfort in every step.”

The GEL-QUANTUM INFINITY shoe features a full-length mid-sole for comfort and an impressive appearance. 

• Developed and tested at the Institute of Sports Science in Kobe, Japan  
• Premium cushioning with a full-length GEL technology midsole for smooth, conistent and durable ride with a grip sole and reduced weight 
• Complete with “Infinity” embossed in gold on the tongue and the heel in Japanese Katakana, an iconic symbol that defines the shoe 
• Unique premium upper with brand new vacuum no sew material execution that compliments the disruptive tooling. These upper dimensions are strategically placed to provide ultimate support 
• Distinctive design and colouring that flows from the tooling to the upper part of the shoes  
• Complete with two-colour gradation and premium gold detailing 
• Available colorways for Men: BLACK/SHOCKING ORANGE  
• Available colorways for Women: BLACK/ICY MORNING  

GEL-QUANTUM INFINITY shoe will be available globally on 7 December 2018 at all ASICS retail and online stores.

RRP: GEL-QUANTUM INFINITY™ [RM859*] *The price inclusive of Sales & Service Tax Malaysia (SST) of 10%

To find out more about these products, please visit asics.com