Due to New Branding Strategy, Paragon Vest Had To Replace Brooks Apparel with PRIME?

Selangor, 10 January 2019 — PARAGON VEST SDN. BHD., extend its sincerest apologies for the last minute changes to all the event organisers and the inconveniences caused.

Impact on BROOKS inline apparel businesses due to outrageous events globally and team line customization. Hence, BROOKS has yet to finalize on its branding strategy to differentiate normal inline apparel and customization products.

PARAGON VEST SDN. BHD, to curtail the issue is launching PRIME as the uprising brand targeted specifically for events and team line customization businesses.

Main objective for introducing PRIME is to cover the region of MALAYSIA. Rest assured, quality of PRIME is identical if not almost similar to BROOKS.

Source: Twincity Marathon FB.

Runwitme Says:

I'm not sure what they mean by outrageous events globally, but we are certainly outraged by this sudden change. It is definitely a setback for Paragon Vest by replacing Brooks which is much loved by the running community, by an unknown brand, PRIME.

Despite given the assurance that the quality of PRIME is being identical if not almost similar to Brooks, we doubt runners are going to run happy (no pun intended) with the new apparel

The first event to be affected by this change of "branding strategy" is the Twincity Marathon, 20 Jan 2019. We forsee more and more events affected by this change will be making the similar annoucement soon.