Casio G-SHOCK Collaborates with Boxing Brand Everlast

Casio Malaysia released the G-SHOCK made in collaboration with the legendary boxing brand, Everlast. The new GBA-800EL from the G-SQUAD line of fitness watches arrives in a matte red reminiscent of boxing gloves, with the world-famous Everlast logo engraved on the case back. The distinguished logo also appears on the dial and band, and the LED backlight illuminates to show what Everlast has become known for being, the “Choice of Champions.”

■ Step Tracker

The GBA-800EL is equipped with a three-axis acceleration sensor to keep track of step count as well as walking/running pace. The digital display shows the step count and hourly step graph, and the status indicator displays the target achievement rate.

When paired with a smartphone via Bluetooth®, the watch automatically sends the measured data to the G-SHOCK Connected app four times a day, and the user can also do manual transmissions.

■ Timer for Interval Training

Configure up to 20 sets of five timers on the app. Create workouts with timers for interval training. Call up the created workout and send it to the watch to start the training right away.

In addition, users can perform the following functions from the G-SHOCK Connected app:

 Lists recorded stopwatch data and sets the target time.

 Automatically corrects the home and world time including adjusting for daylight savings, four times per day.

 Easily set the dual time display choosing among some 300 cities in the world from the G-SHOCK Connected app.

 Phone Finder function enables a smartphone alarm to be activated by pressing a watch button.

 Easily set time, including alarms, adjusting hand positions, time switching, and more.

■Everlast

The preeminent brand in boxing since 1910, Everlast is the world’s leading manufacturer, marketer and licensor of boxing, MMA and fitness equipment. From legendary champions Jack Dempsey and Sugar Ray Robinson to current superstars Dustin Poirier and Deontay Wilder, Everlast is the brand of choice for generations of world champion professional athletes. Built on a brand heritage of strength, dedication, individuality and authenticity, Everlast is a necessary part of the lives of countless champions. 

Based in Manhattan, Everlast’s products are sold across more than 75 countries and 6 continents. 

Visit www.everlast.com for all the latest information.

Retailing at RM709, the GBA-800EL model is now available at all G-Factory stores and authorized dealers stores.