Under Armour Launches the UA HOVR™ MACHINA

(L-R) Jeff Lau, Zaidatul Husniah, Mohammad Haiqal Hanafi, Peter Davis

Kuala Lumpur, 7 February 2020 – Under Armour today launched its ultimate long-distance running shoe and the newest addition to the UA HOVR™ line-up, the UA HOVR™ Machina. The UA HOVR™ Machina, Under Armour's top-of-the-line high performance running footwear collection, features the softness of a distance shoe with the speed of a racing flat and real-time form coaching that helps make anyone a better runner.

(Top) Shaarin, Haiqal Hanafi, Suhaili Micheline, Nana al-Haleq, Syukri, Jessica Tan, Zaidatul, Irfan Shamsuddin, Theebaan Govindasamy (Bottom) Peter Davis, Jeff Lau and Linora Low

Held at Sunway Pyramid, the launch saw the attendance of Under Armour ambassadors -- Celebrity Fitness Trainer, Nana Al-Haleq, MMA Fighter, Theebaan Govindasamy, National Thrower, Irfan Shamsuddin and representatives from the running communities such as Alam Damai and KLCC running group.

(L-R)Ultra-marathoner - Jeff Lau, National sprinter - Zaidatul Husniah and Mohammad Haiqal Hanafi, Celebrity Actor and MMA Fighter - Peter Davis

The launch was officiated by special guest; National Sprinter and 2019 SEA Games Gold Medallist, Muhammad Haiqal Hanafi and Under Armour Ambassadors – Celebrity Actor and MMA Fighter, Peter Davis, Malaysian Sprinter, Zaidatul Husniah and Ultramarathoner, Jeff Lau who made an entrance running to the stage from the Under Armour Sunway Pyramid Brand House with their pair of UA HOVR™ Machina.

UA HOVR Connected Fitness

The launch also featured the full suite of the latest UA HOVR™ Connected Fitness collection – the UA HOVR™ Infinite 2, UA HOVR™ Sonic 3, UA HOVR™ Guardian, UA HOVR™ Phantom RN and UA HOVR™ Velociti 2.

Foot Personality Test by Spine and Joint at the launch of UA HOVR™ Machina

Guests were invited to a foot personality test conducted by Dato’ Dr Nick Boden, CEO of Spine and Joint. The test was introduced to help guests determine how to choose the right pair of shoes for their feet.

The UA HOVR™ Machina and the latest UA HOVR™ Connected Fitness Suite was available for public trial at Sunway Pyramid, Blue Atrium, from the 7th to 9th of February 2020.

The public was also able to participate in the “Treadmill Challenge”, to win exclusive Under Armour prizes and purchase any of the UA HOVR™ Connected Fitness footwear at the event.

Runners can put their latest UA HOVR™ Machina and the UA HOVR™ Connected Fitness Suite to the ultimate test in the upcoming UA Virtual Relay Run and be part of the UA Running community. The Relay Run will allow you to run both indoors and outdoors and score yourself a finisher medal at the end.

To register your interest, visit https://uaroadtotokyo.liv3ly.com/ and an email will be sent when registrations go live.