Boston, Massachusetts; February 4, 2021 — Disrupt. Break away. Change the game. That’s how PUMA runs things and in 2021, PUMA Running is coming back—hard.
PUMA’s history is packed with nearly 75 years of world records, firsts, and onlys from Abebe Bikila to Bill Rogers to Sabrina Mockenhaubt to Usain Bolt. In industry years, this makes us faster since forever, and we believe now is the time for us to pick up speed again and spark change from the most sought-after marathon finish lines to local run communities.
We overhauled our products and developed new technologies to create an effortless run. Years of research and testing have gone into four new key styles—Deviate, Velocity, Liberate, and Eternity—all featuring our cutting-edge supercritical foam technology, NITRO.
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| Deviate NITRO |
“With PUMA Running, we set out to create an effortless run for runners,” said Erin Longin, Global Director of the Running and Training business unit at PUMA. “Our new running shoes feature our most innovative technologies, like NITRO foam, making the shoes extremely lightweight and responsive, to help you use less energy and run comfortably so you can reach your goals.”
The new PUMA Running range includes specially engineered designs for female runners including a brand-new women’s last developed for the female foot in all four styles. PUMA believes women are the future of running which is why we’ve signed some of the top distance athletes in the sport—Molly Seidel, Gesa Krouse, Aisha Praught Leer, Fiona O’Keefe, and Taylor Werner.
“The more we researched our consumer we learned that the idea of change resonates with runners,” Longin said. “Runners always strive for change, to better themselves and the greater good so we landed on the concept of SPARK CHANGE to bring meaning and energy to everything we do in running.”
In addition to the four new styles launching, PUMA Running is providing the spark for a new generation of runners and engaging the running community through purpose-led initiatives. In partnership with Women Win and our athletes, PUMA is donating to foundations aimed at furthering women in sport. The PUMA Running Spark Change Fund will help to support charities with the greatest need in an effort to establish greater gender equity in the sport of running.
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| Deviate NITRO |
The Deviate NITRO is PUMA’s pinnacle performance running shoe, built for speed and an effortless run. The Deviate NITRO has two layers of PUMA’s new foam, NITRO, and our new INNOPLATE technology, offering max cushioning with improved efficiency for long runs. The Deviate NITRO is meant for a runner who is looking for more cushioning for high mileage and marathons.
PUMA’s new advanced foam technology, NITRO, is infused with nitrogen gas through an innovative new process that makes it possible to combine three key benefits to the runner—responsiveness, cushioning, and is extremely lightweight for a more effortless run.
The Deviate NITRO features an internal composite carbon fiber plate that acts as a lever to effortlessly propel the foot forward during the gait cycle, increasing running efficiency. The composite carbon fiber plate takes the Deviate NITRO to the next level, using the best propulsion aspects of PUMA track spikes to elicit speed. PUMA’s new INNOPLATE gives runners quicker toe-off for more forceful motion through their stride.
We analyzed the best fitting running shoes in the industry to develop an improved fit through new last shapes based on different usages. A durable rubber compound, PUMAGRIP, provides all-surface traction. Additionally, the Deviate NITRO women’s shoes are created with a specific last engineered for the female foot, providing a narrowed heel, lower in-step, and sculpted arch shape.
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| Eternity NITRO |
PUMA ETERNITY NITRO
The Eternity NITRO is part of PUMA’s new performance running shoe line. The Eternity NITRO provides support and guidance that works for all footstrikes. This shoe is specifically designed for runners looking for more stability and support. PUMA’s new runGUIDE system sets the Eternity apart from the other shoes in the line. The runGUIDE is a firm density rim that promotes proper alignment and keeps the foot centered through each stride. The Eternity NITRO midsole is comprised of NITRO, PUMA’s new foam offering an incredibly lightweight shoe with superior cushion. The Eternity NITRO is the perfect choice for a runners seeking durability and comfort.
PUMA’s new advanced foam technology, NITRO, is infused with nitrogen gas through an innovative new process that makes it possible to combine three key benefits to the runner—responsiveness, cushioning, and is extremely lightweight for a more effortless run.
We analyzed the best fitting running shoes in the industry to develop an improved fit through new last shapes based on different usages. A durable rubber compound, PUMAGRIP, provides all-surface traction. Additionally, the Eternity NITRO women’s shoes are created with a specific last engineered for the female foot, providing a narrowed heel, lower in-step, and sculpted arch shape.
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| Liberate NITRO |
PUMA LIBERATE NITRO
The Liberate NITRO is part of PUMA’s new performance running shoe line. The Liberate NITRO is the fastest option for short distance runs and races. The Liberate NITRO midsole is comprised of NITRO, PUMA’s new foam offering an incredibly lightweight shoe with superior cushion. A simplified mono-mesh upper looks futuristic and drains water well should a runner encounter any moisture. The Liberate NITRO is the perfect choice for a fast tempo run or short race up to a half marathon.
PUMA’s new advanced foam technology, NITRO, is infused with nitrogen gas through an innovative new process that makes it possible to combine three key benefits to the runner—responsiveness, cushioning, and is extremely lightweight for a more effortless run.
We analyzed the best fitting running shoes in the industry to develop an improved fit through new last shapes based on different usages. A durable rubber compound, PUMAGRIP, provides all-surface traction. Additionally, the Liberate NITRO women’s shoes are created with a specific last engineered for the female foot, providing a narrowed heel, lower in-step, and sculpted arch shape.
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| Velocity NITRO |
PUMA VELOCITY NITRO
The Velocity NITRO is part of PUMA’s new performance running shoe line. The Velocity NITRO is built for cushioning and responsiveness on every run. The styling is sleek, and the comfort is outstanding based on intelligently integrated NITRO, PUMA’s new foam. The Velocity NITRO is meant for any distance and offers a smooth ride in a durable and well-fitting shoe.
PUMA’s new advanced foam technology, NITRO, is infused with nitrogen gas through an innovative new process that makes it possible to combine three key benefits to the runner—responsiveness, cushioning, and is extremely lightweight for a more effortless run.
We analyzed the best fitting running shoes in the industry to develop an improved fit through new last shapes based on different usages. A durable rubber compound, PUMAGRIP, provides all-surface traction. Additionally, the Velocity NITRO women’s shoes are created with a specific last engineered for the female foot, providing a narrowed heel, lower in-step, and sculpted arch shape.
Deviate, Velocity, Liberate, and Eternity styles will be available SOON on PUMA.com, PUMA Stores, and selected retailers worldwide.
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