Kuala Lumpur, May 11, 2023 - in 2022, the ground-breaking technology fueling the ADIZERO franchise helped elite athletes and ambitious runners to dominate races on the road and the track alike. With 10 World Championship titles secured, two broken world records and 50% of all World Major Marathons won, the ADIZERO franchise topped the podiums.
Alberto Uncini Manganelli, General Manager / Senior Vice PResident Running & Credibility Sports at adidas, says: “2022 was an unprecedented year for the ADIZERO franchise and our athletes. But we never stop, we always believe that we can push ourselves further to develo[p the best products for our athletes by working alongside them and our ambitious running community and tapping into the latest innovation and technology. That is why, with the first World Major Marathon on the horizon, we are confident that 2023 will be no different to last year - ADIZERO will be the most winning franchise again.”
This prediction is off to a great start with Abdesa Tola Adera and Tamirat Tola storming to victory in the Dubai marathon last month wearing the ADIZERO Adios Pro 3.
FAST, FOR EVERY OCCASION
Verified by the records - and developed over the past 19 years alongside its elite athletes and running community - the ADIZERO franchise provides the perfect shoe for the individual needs of every ambitious runner - whether they want to race to win, or train to race. This season, the whole franchise launches in a bold new identity with a fresh colorway update (including Solar Red and Coral Fusion).
RACE TO WIN
Benefitting from adidas’ record-breaking technology, including LIGHTSTRIKE PRO and ContinentalTM Rubber Outsoles, the race day shoes in the ADIZERO franchise are:
 |
| ADIZERO ADIOS PRO 3 |
● ADIZERO ADIOS PRO 3 - adidas’ ADIZERO hero model that took 2022 by storm, winning three major marathons within the first five months of launching. The ADIOS PRO 3 is built for speed on race day and features adidas’ record-breaking ENERGYRODS 2.0 technology from heel to toe for harmonious stiffness and energy return. 250 EUR / 250 USD.
● ADIZERO TAKUMI SEN 9 - adidas’ leading 5-10KM racing shoe, the world-record breaking TAKUMI SEN 9 is for runners looking to dominate speedy, short-distance road races. 180 EUR / 180 USD.
● ADIZERO ADIOS 7 - including superlight cushioning and an energy torsion system, the ADIOS 7 is a low-profile, lightweight racing shoe. Designed for speedy races up to 21KM. 140 EUR / 120 USD.
● ADIZERO PRIME X STRUNG - adidas’ first ever ADIZERO running shoe with a STRUNG upper, the ADIZERO PRIME X STRUNG features innovation technology, including layers or carbon-infused ENERGYRODS and LIGHTSTRIKE PRO foam, pushing the boundaries of running into new realms and breaking new ground in next-gen progress. 250 EUR / 250 USD.
TRAIN TO RACE
Featuring race-day technology such as LIGHTSTRIKE PRO foam and a LIGHTSTRIKE EVA midsole frame, the training models in the ADIZERO franchise are:
● ADIZERO SL - Designed to help runners take their training to the next level, the ADIZERO SL represents the democratisation of winning - an elite-level running shoe with record breaking technology, at a lower price point. 120 EUR / 120 USD.
 |
| ADIZERO BOSTON 11 |
● ADIZERO BOSTON 11 - A versatile everyday training shoe, the BOSTON 11 is built for emulating that race-day feeling in daily fast training runs. It features glass fibre ENERGYRODS in the midsole that bring racing technology to a training shoe. 150 EUR / 150 USD.
Peres Jepchirchir, reigning Olympic Champion and three-time World Record holder, commented: “My training and racing schedule is always changing, in terms of distance, intensity and purpose. That is why it is crucial for me to have a different shoe for each aspect of my running - from daily training runs, to tempo runs and championship races. The ADIZERO franchise provides me with a great shoe for every occasion.”
BEAT YOUR BEST WITH ADIDAS RUNNERS KUALA LUMPUR
In conjunction with the launch of the race-winning ADIZERO Family, runners will also have the opportunity to challenge themselves to beat their personal best with adidas Malaysia at an adidas Runners Kuala Lumpur (ARKL) session on the 20th May 2023. Participating runners will have the opportunity to win a pair from the ADIZERO Family when they beat their best. Interested runners may keep an eye on @adidasMY for more information.
The new colourways are currently available to buy globally via the adidas app, online https://www.adidas.com.my/en/running and in store.
No comments:
Post a Comment