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Friday, March 15, 2024

Nike TRX: A Community-Centric Hub for Sports Enthusiasts


Kuala Lumpur, 14th March, 2024 – Nike, in partnership with GMG, is excited to announce the grand opening of its groundbreaking Nike TRX store, a revolutionary retail space carefully designed to encapsulate the vibrant essence of the city. This concept store goes beyond the typical retail space, creating a dynamic environment where members can not only discover inspiration but also connect with local communities.

Nike TRX offers a curated apparel collection tailored for dance, fitness, running, yoga, streetwear, basketball, and kids. Our highly trained staff provides a range of services, from expert styling sessions to bra and shoe fittings, ensuring unmatched convenience for sports enthusiast striving to enhance their performance.

Ribbon Cutting Ceremony: (From Left to Right) June Chew - Retail District Manager, Nike; Joe Lim - Marketplace Lead, Nike; Mahboob Rahman - VP of Asia Finance, GMG; Nikhil Vij - VP of Sports (Asia), GMG; Jessica Leong - Head of Marketing, LendLease Malaysia, TRX Management

“At Nike TRX, our commitment to fostering a healthy lifestyle and a sense of community is unwavering. This store aspires to be a sporting destination for fitness enthusiasts, offering an unparalleled shopping experience that helps members achieve their sports goals. The essence of the city is intricately woven into the fabric of the store, making it a unique and empowering space for all, said Carl Masterman, President – Sports, GMG.”

“An important focus is our unwavering dedication to women of sports, striving to create a secure space that fosters inspiration for an active lifestyle. Our goal is to grow connections within the community, uniting its members through various sporting activities and events, he further added”.


The seamless shopping experience at Nike TRX is designed to enhance the consumer experience, creating a space that not only caters to individual needs but also fosters a sense of community. With a comprehensive range of services and a commitment to a healthy lifestyle, Nike TRX stands as a beacon for those who seek more than just a retail experience—it's a destination where style, community, and performance converge.


Nike TRX is located at level 2, L2.77-2.79 Persiaran TRX Tun Razak Exchange Kuala Lumpur, Selangor, 55188 Federal Territory of Kuala Lumpur distributed by GMG Sports Sdn Bhd.

Official hashtag: #NikeTRXMY
Social Media: @1AthleteClubMY

 

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