High-Speed Chases & Chilled Thrills: Red Bull Fuels Petronas Sprinta Yamaha & Launches New Drink

Sepang, 31 May 2024 – As part of the brand’s efforts to develop grassroot talents and celebrate motorcycle racing, Red Bull Malaysia (Red Bull), the No.1 energy drink brand in the nation, has announced its sponsorship for the PETRONAS Sprinta Yamaha Racing Teams at PETRONAS Sepang International Circuit.

The partnership was officiated through a contract signing ceremony alongside three PETRONAS Sprinta Yamaha Racing Teams, namely PETRONAS Sprinta Yamaha 31 Racing, PETRONAS Sprinta Yamaha CKJ, and PETRONAS Sprinta Yamaha Maju Motor.

The momentous ceremony marked Red Bull’s significant milestone of fuelling a promising future of young Malaysian motorcycle racing talents, in line with the brand’s aspiration to bring energy with passion to individuals, giving them the boost to overcome everything and anything. All three racing teams will be competing in Round 3 of the prestigious PETRONAS MAM Malaysian Cub Prix Championship 2024 from 1st to 2nd of June at PETRONAS Sepang International Circuit.

“At Red Bull, we are not just about energising the body, but also igniting the spirit of every individual who dares to push the boundaries of possibilities. This partnership with the PETRONAS Sprinta Yamaha Racing Teams represents more than just a fusion of logos; it represents a shared commitment to excellence, innovation, and the fiery spirit of competition,” said Andy Lee, Co-Country Director of TCP Red Bull Malaysia.

When Talent Meets Racing

All three PETRONAS Sprinta Yamaha Racing Teams have an established presence on the circuit, each lending their experience and passion for racing to their collaboration with Red Bull. Here is a look at each team’s background:

Driven by three pillars – RIDE. RACE. LEAD. – PETRONAS Sprinta Yamaha 31 Racing Team aims to be one of the best racing teams not only in Asia, but also globally. Since their inception, the racing team strives to conquer races as champions of bringing the trophy home, embracing all communities, wellbeing, and competing with pride. PETRONAS Sprinta Yamaha 31 Racing Team has received numerous accolades over 28 years of motorcycle racing, including the Overall Wira KBS Category Championship titles in the PETRONAS MAM Malaysian Cub Prix Championship for four consecutive years.

Established in 2009, PETRONAS Sprinta Yamaha CKJ Racing Team believes in always being ahead, never look back. Comprising a squad of young talented riders, such as Afif Amran and Akid Aziz, who have clinched numerous Overall Champion titles at the PETRONAS MAM Malaysian Cub Prix Championships, the racing team remains steadfast in their mission to fuel sportsmanship and ignite team camaraderie on the track.

PETRONAS Sprinta Yamaha Maju Motor Racing Team, established in 1997 by former rider Yong Ying Hoe, is driven with a purpose of attaining exceptional outcomes. The racing team guards the record for the most significant number of championships clinched in the PETRONAS MAM Malaysian Cub Prix Championship. With 5 competing riders this championship season, PETRONAS Sprinta Yamaha Maju Racing Team aims to leave a lasting impact on each track they compete on.

As part of the partnership, Red Bull will soon be running a contest, offering two lucky winners a chance to each own a limited-edition Yamaha Y15ZR motorcycle exclusively signed by selected riders from the three PETRONAS Sprinta Yamaha Racing Teams. Stay tuned for more details by following Red Bull's Instagram and Facebook pages or visiting the official website.

Red Bull Energy Sparkling: Pomelo and Apple & Muscat Grape

To commemorate this exhilarating new chapter, Red Bull introduced a new beverage series – Red Bull Energy Sparkling, perfect for young, active individuals seeking a light, invigorating energy boost. Available in 250ml cans, the new series offers a delightfully fruity aroma, refreshing taste, is sugar-free, and comes in two exciting flavours: Pomelo and Apple & Muscat Grape. The Red Bull Energy Sparkling series will be available from RM3.10/can at major supermarkets and convenience stores.

Additionally, Red Bull Gold is now available in a brand-new size – 325ml. Catering to hardcore individuals whose nature of work require high energy, the new Red Bull Gold 325ml makes a more satisfying, bigger drink that comes with Vitamin B6, Vitamin B12 and 1,300mg Taurine. It enables individuals to power through their day with MORE energy, MORE focus. Both existing 250ml and new 325ml variants will be available from RM3.10/can and RM3.70/can respectively at major supermarkets and convenience stores.

“With Red Bull’s longstanding heritage in energising Malaysians since 1993, our venture into motorsport is fuelled by a commitment to discover and develop grassroot talents. Our goal is clear – we want to transform potential into excellence, and excellence into global recognition; and we are committed to fuelling them to achieve their best potential,” Lee said.