Illumi Fest Run Malaysia Presented by MPI Generali Igniting A More Glowtastic Experience in 2019

Kuala Lumpur, 22 November 2018 – Back by popular demand, the anticipated neon fun run, ILLUMI Fest Run Malaysia presented by MPI Generali is returning for its 2^nd Malaysian edition! Infinitus Productions Pte Ltd, in collaboration with MPI Generali Insurans Berhad, is bringing back the exciting glow in the dark event this coming 2 March 2019 at Selangor Turf Club.

The registration has now started, targeting 7,000 participants. Save the date as the registration will end on 10 February 2019! Grab the chance to be part of the illuminating fun and shine your way through the night for its four-kilometre, non-competitive party race while being splashed with neon ILLUMI glow water as you run past various themed zones at each kilometre.

“Over 5,000 runners took part in the 1^st edition and we were very exhilarated by the fantastic response in Malaysia. Due to that, more elements will be introduced on the route for the 2^nd edition for a more amplified party for our participants! We are exceptionally proud to be the organiser of this event as it promotes a healthy lifestyle infused with a fun-filled atmosphere that is able to bring people together. As part of our CSR programme, we are also pleased to announce that RM3 from the registration fees will be donated and channelled to The Human Safety Net For Families Programme, a global movement to empower disadvantaged people,” says Jeffrey Foo, Director of Infinitus Productions Pte Ltd.

Affectionately known as a party on the run, the Singapore-based event will see participants run and dance into the night as the festivities culminate in a sea of colours at the giant paint party at the finish line. Fuelled by fresh DJ beats, fluorescent paint cannons and high spirits, the celebration continues at the only glow-in-the-dark paint party in the heart of the city.

Also added to the ILLUMI experience for its 2^nd Malaysian edition, participants can look forward to numerous activities at the Race Village such as the all new giant ILLUMI slide which has an elevation of 3 meters high that slides them down into a pool of paint. Other attractions include The Neon Playground that showcases giant glowing installations of popular games such as Hopscotch, Jenga and Tic-tac-toe for the public to enjoy, ILLUMI Glo Swing that features a LED light embedded swing that activates and changes colour when it moves, and the extraordinary ILLUMI Slow-Mo Splash Photo Booth, the super fun and ultra-original alternative to the traditional photo booth.

“With the success of the 1^st edition Fun Run this year and in support of an engaging and healthy fun event, we are happy to continue the collaboration with Infinitus Productions Pte Ltd for the 2^nd edition! We are also thankful that Infinitus is joining our movement to empower the underserved community through contributions to The Human Safety Net For Families Programme. We look forward to an exciting healthy neon fun run that will provide an opportunity for us to engage with the community and our partners,” says K.G. Krishnamoorthy Rao, Chief Executive Officer of MPI Generali Insurans Berhad.

Registration is now open at https://illumirun.com/my/