Press Release: adidas Introduces adiPure 360 – Born For The Gym

Kuala Lumpur, 21st September 2012 - With the festivities over, it’s time to head to the gym! Looking for the right pair of gym shoes? Today adidas launched the new adiPure 360 training shoe: a multi-directional and multi-purpose training shoe.



With both a men’s version, and a model especially for women, the adiPure 360 is designed to let your feet move as nature intended and help you get the most out of your workout by helping to help build natural strength, agility and balance, - and designed to make muscles work harder during exercise.



Whilst most other sports have footwear designed specifically for the sport itself, the adiPure 360 is designed primarily for the gym. Using super light and flexible materials, it features the latest in technology to support multidirectional movement, and the anatomically designed shoe provides comfort and support throughout every stretch, every squat and every exercise during your workout.



Combat fighters, dancers and gym instructors showcased the dynamics of the new training shoe here at Pavilion, Kuala Lumpur with local celebrities Amber Chia and Jehan Miskin joining in on the action.



The design and overall flexibility of the adiPure 360 promotes unrestricted movement and harnesses the body’s mechanics, and aims to strengthen the muscles in the feet, toes, ankles and lower legs, whilst offering a natural feel that is one step from being barefoot- but with the increased foot protection needed during a workout.



Adrian Carney adidas’ Category Manager for Men’s Training Footwear comments on the innovation and objective behind the development of the adiPure 360: “The foot is a highly complex part of the body - in fact you could say that a lot of engineering went into its design and function! To get the most out of a workout, it’s important to focus on how your feet interact with the ground in almost the same way you think about how your hands interact with a ball or a bat during sports. Using your foot’s natural power and movement can help you strengthen muscles you never knew you had in your feet, lower legs and throughout your core.”



“The adiPure 360 is multi-purpose shoe, designed with the gym in mind. We focused on solving the problem of ill-fitting and inappropriate footwear undermining the efficiency of an individual’s workout. We identified that a custom made shoe designed to harness the unique movements a person typically makes during their workout was a solution.”



The adiPure 360 will be on tour around the Klang Valley and East Malaysia for fans and customers over the next 6 weeks at the following locations:

• 21st – 23rd September: Pavilion, KL
• 28th – 30th September: Berjaya Times Square, KL
• 12th-14th October: Sunway Pyramid, PJ
• 19th – 21st October: Palms Square, Kota Kinabalu
• 26th – 28th October: 1Borneo, Kota Kinabalu

The adipure 360 is available for both men and women at the adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens and Empire Subang and retails at RM350.



For more information on adidas Running, please visit our social media newsroom www.news.adidas.com.

Source: Press released issued on behalf of adidas Malaysia by Relevez Communications

Review: Brooks PureGrit - PureProject Out Of The Box

What is PureProject by Brooks?



Well, PureProject is basically a minimalist running shoe collection that is lean, green and mean running machine to add more "feel" to your run!



I took home a pair of Brooks PureGrit, one of the four shoes in the PureProject collection courtesy of Brooks Malaysia for this review.



"They are a megaphone for the roar of your run. A connect-with-the-ground and hug-every-turn joyride for the senses. These shoes are ultralight, anatomically-fit tribute to the freedom you feel on a run. Simply put, they are the woo in your hoo. These are more than just running shoes. They are the PureProject by Brooks. Now put them on and RUN HAPPY!"



Let's find out what is PureProject by unboxing the PureGrit model.



PureGrit is basically a shoe meant for trail running. Working with Scott Jurek – a world renowned ultramarathon champion, U.S. record holder, author (NY Times best selling memoir "Eat & Run") and amateur vegan chef, Brooks has developed a unique one-piece quick and nimble outsole that is PureGrit.



The PureGrit has FIVE characterics which define PureProject.

1. Ideal Heel



The unique slimmed-down heel encourages contact points to shift forward, aligning your center of gravity for optimal spring with every step.





2. Toe Flex



The split toe frees the big toe to function independently, engaging your natural balance for a more powerful push-off.



3. Anatomical Shape



Designed from the most detailed anatomical form gives each shoe the best possible fit and feel.

4. Nav Band



This elastic band wraps over the instep to provide true assurance and a glove-like fit.

5. Midsole



In just a slim 4 mm offset, the PureProject midsole is made of Brooks earth-loving BioMoGo technology blended with the responsive ride of Brooks® DNA, not to mention gender-friendly cushioning for custom comfort.



The unique lug pattern creates optimal traction to keep you blazing on tricky terrains.



At the first out-of-the-box look, PureGrit is incredibly lightweight and flexible. It is wide with one-piece outsole which provides balance. The breathable mesh and conforming foam upper embraces the foot for the perfect fit.



We will bring these lean, green and mean babies out in the woods for a run soon. Please come back for part two of the review of Brooks PureGrit.



Apart from PureGrit (Trail), there are three more shoes under the PureProject by Brooks - PureConnect (lightest), PureFlow (dynamic cushion) and PureCadence (extra support) to suit your need. Do check ‘em out at your nearest sport stores.



Lastly, we will leave you with an informative video which nicely summarizes "What is PureProject by Brooks".

ENJOY!



For more information about Brooks, head over to Brooks Malaysia

If you like this blog, do also LIKE our Facebook Fan Page at http://facebook.com/celebrunner

Photos: Taiping International Marathon 2012

Taiping International Marathon will go down as one of the worst marathon ever staged in Malaysia. It seemed to be plagued with problems like messy racekit collection, delayed start time, not enough water, bad route direction (we found a lost runner - see the video HERE), no distance marker, pilferage of goodies bags and the list goes on.

But we are not here to talk about how the organisers screwed up because you'd probably read it in blogs or FB pages already. We just wanna share the photos that we snapped at the Taiping International Marathon.



Shooting the runners is quite fun. Many familiar faces from KL and also the Northern Peninsular Malaysia like fellow blogger/ runner Haris who is seen wearing a cute hat that he bought for his son below. :D



We bumped into Malaysia's R&B diva, Ning Baizura's hubby who did the 21km race. Meet Chris Dalton aka Omar Sharif.



Chris is an expecting father as Ning is 3 months pregnant.

According to Chris, he will be running the 42km race at the NYC Marathon in December. He will be taking a very pregnant Ning then to NYC to cheer for him. :D

Congratulations to Ning & Chris!

Taiping International Marathon route is very interesting and scenic as runners will run through the Taiping Lake Garden, known for its lush tropical trees and beautiful landscaped garden.



To see the complete photos, please proceed to http://www.facebook.com/celebrunner
or click:

ALBUM 1 (182 photos)

ALBUM 2 (196 photos)

ALBUM 3 (159 photos)

If you like the pics, please click LIKE and share it. Thank you!

Celebrunner: Hunny Madu @ Reebok Realflex Crossfit Launch Paradigm Mall

Guess who we bumped into at the Reebok Realflex Launch at the Paradigm Mall recently? Little that we know, she also has a bump,...a baby bump. It is not obvious under that jacket!

She's non other than TV personality, Fly FM Radio DJ, singer, songwriter and soon to be mother, Hunny Madu.



She has no qualm whatsoever when we approached her to do a running pose for our blog despite her "condition". Heheh! Thank you Hunny!

Hunny is basically enjoying her pregnancy while keeping herself active. She even did the Gangnam Style. Watch it HERE.



It was a day to be remembered as Reebok officially launches REALFLEX & a new fully-integrated campaign “The Sports of Fitness Has Arrived” (EXPERIENCE ZONE) in MALAYSIA. Held in Paradigm Mall, members of the media, celebrities and specially invited guests were gathered in the Upper Atrium Level UG of the mall to experience what REALFLEX & CROSSFIT is all about!



RealFlex is an athletic shoe designed for men and women who want to escape the stiff feeling of a traditional athletic shoe. Created with natural motion of the foot in mind, RealFlex is designed to help feet move and flex naturally while you run, jump and stretch.



The sole is engineered with independent multi-directional “nodes” strategically positioned to flex with the movements of the foot. The “nodes” work together throughout your stride, promoting natural movement and flexibility while offering protection from the elements.



RealFlex has minimalist construction and is designed to help provide lateral support for left-to-right training movements. The upper component of RealFlex footwear is both extremely lightweight and eye-catching.



Thanks again to Hunny Madu for being such a sport!

Catch Hunny Madu on Fly Fm, Malaysia's Hottest Music: 10am-1pm (Monday-Friday) and
Fly Fm Campur Chart 7-8pm (every Sunday).



There were tonnes of activities on the day of the Reebok Realflex launch. If you have missed it, here are some highlights.

Reebok Crossfit certified trainers from PushMore Fitness demonstrated what CROSSFIT is all about by workout where they performed one minute of repetition at a particular station and then a 15 second break and swap to another station and repeat the course for 2 more rounds. Crossfit fitness regime such as Barbell power snatch, classic chin pull up, box jump on a 30inch box, sledge hammering, skip rope double under jumping, tractor tire flipping, kettle bell swing was demonstrated.



Burpee Flash Mob. To find out what is Burpee, do check out the video below. Heheh!



Like Reebok Malaysia Facebook Page HERE.


Like Hunny Madu Facebook Page HERE.

Nike Training Runs for We Run KL 10K 2012

Time to shape up and step it up a notch and start training for WE RUN KL 10K! Get running tips from our experts, trial Nike’s latest running shoe, the Nike LunarGlide+4 and get inspired from fellow runners in the lead up to Malaysia’s most in demand race to date.

Each training session is designed to get the most out of you and to go the distance, come October 13th 2012!

The training runs will take place in the following place:

22 Sept - 5:30 pm @ Taman Tasik Titiwangsa, KL
29 Sept - 5:30 pm @ KLCC Park, KL
6 Oct - 5:30 pm @ The Curve, PJ

Runners interested in participating in the training run can do so by registering on https://www.facebook.com/NikeRunningMY/app_278173448954767



Runners are encouraged to sign up early as each session is limited to 300 participants. Shoes for trialing are available in a limited basis.

Runwitme Says: The training sessions are open to ALL runners, not only those who has successfully registered for Nike We Run KL 10K. :D

Press Release: The 3rd edition of the Malaysian Salomon X-Trail Run

The 3rd edition of the Malaysian Salomon X-Trail Run will be held on 30th September 2012 at Universiti Putra Malaysia, Serdang. Salomon is the Title Sponsor & Pacesetters Athletic Club Malaysia is the event organizer.



The inaugural event was held on the 6th December 2009 at Taman Lembah Kiara, which attracted about 900 participants. The second edition was in 2011, attracted a total of 1200 runners. This year we are happy to announce a total of 2,100 participants who have registered for the event, surpassing our target of 2,000 runners. This clearly proves that more runners are enjoying trail running and wanting to be part of Salomon X-Trail Run and willing to participate in this exciting yet challenging platform.



This event offers participants a challenging competition where runners are to run on an trail. Thus, this requires runners to go through muddy, wet grass, grime, sweat and finally, some fresh air, when they complete the challenge. This is also an opportunity for participants to enjoy an Outdoor Sports event, they are doing their part in promoting Green running. These platforms serve as alternatives to running on the road.



Universiti Putra Malaysia has been chosen as the venue as we believe the country like atmosphere surrounding UPM will be a pleasant one for runners to enjoy their run. The runners will be flagged off at Stadium UPM & will run an approximately 1km on tar roads before tackling the trail to cover around 8km throughout the UPM farm & completing the remaining 1km tar roads to finish the race back again at Stadium UPM. Throughout the route, participants will be able to enjoy a light trail route with green surroundings & very minimal obstacle of muddy terrains.



SALOMON’s objective in organizing this Run is to reward our loyal Salomon customers with an outdoor event to test their trail run capabilities compared to on-road running. With this new trend, we see more runners are opting for a challenge and on-road running.

Salomon X-Trail Run is predominantly running Green.



This Run has 4 categories. These are:

Men’s Open (Age 18 & above) - 10 km
Men’s Veteran (Age 41 & above) - 10 km
Women’s Open (Age 18 & above) - 10 km
Women’s Veteran (Age 36 & above) - 10 km

Entry fee for participation is RM60. Upon registration, participants will receive an exclusive Salomon Dri-Fit Running Tee valued at RM89.



On the day of the event, ALL finishers for ALL categories will receive a FINISHERS medal & FINISHERS certificate. This is the 1st time our Salomon X-Trail Run is giving away FINISHERS medals to ALL Finishers. This is our way of appreciating our loyal X-Trail & Salomon brand loyal supporters.

The top Five winners in all categories stand to win Trophies + Salomon products worth RM1,000, RM800, RM600, RM400 and RM200 respectively & prizes from other sponsors as well.



Flag off time for the 10km race is 7.00 am for Men categories & 7.15am for the Women categories. The 1st participant is expected to arrive around 7.40am & the prize giving ceremony is expected around 9.30am.

After the race, light breakfast from our sponsors will be served to participants while waiting for the announcement of the final results of winners. We look forward for all participants to enjoy and “bond” with other runners after a long run.



Sponsors for the event are:

Title Sponsor : SALOMON
Main Sponsor : WORLD OF SPORTS
Co-Sponsors :POWERBAR, NESTLE FITNESS CEREAL, GATORADE, SUUNTO, ALLIGATOR TRAVEL & BOOTCAMP
Venue Sponsor : UNIVERSITI PUTRA MALAYSIA
Event Organizer : PACESETTERS ATHLETIC CLUB MALAYSIA

For more information on the event, please log on to
www.pacesetters.com.my or call W.O.S World Of Sports (M) Sdn Bhd at Tel: 03-9101 0212, Fax: 03-9101 0126.

Registration is officially closed.

Runwitme Says: We bumped into Salomon Ambassador, Trail Runner Dino and her adorable daughter (10months old) at the press conference. Cute, eh?