Amazfit Launches Its HYBRID TRAINING Ecosystem in Malaysia, Powered by Balance 3 and Balance Ultra

Kuala Lumpur, 13 July 2026 - Amazfit, a leading global smart wearable brand owned by Zepp Health, officially launched its Hybrid Training ecosystem in Malaysia, bringing together intelligent training guidance, official HYROX tools and advanced performance tracking to help athletes train smarter across strength, endurance and recovery. The ecosystem is powered by the new Amazfit Balance 3 and Amazfit Balance Ultra, with the Balance 3 now available in Malaysia.

ADS: HUAWEI WATCH FIT 5 Series: Equipped with Professional Sports Features and Advanced Diabetes Risk Tracking

Huawei is sparking a new era of connected living with the introduction of three new wearables in Malaysia under its “Now Is Your Spark” launch. Leading the line-up is the all-new HUAWEI WATCH FIT 5 Series, a stylish evolution of Huawei’s signature square smartwatch that combines refined craftsmanship, vibrant new colourways, and intelligent wellness features.

Amazfit Announces the T-Rex Ultra 2: a Titanium GPS Watch Engineered for the Extreme

Kuala Lumpur, 20 Februari 2026 - Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), announced the Amazfit T-Rex Ultra 2, the latest and most advanced member of its rugged T-Rex lineup. As part of the T-Rex family, the Amazfit T-Rex Ultra 2 is built for uncertainty—designed to remain reliable in conditions where plans, environments, and outcomes are never fully defined. Purpose-built for extreme environments, the Amazfit T-Rex Ultra 2 combines premium materials, enhanced navigation capabilities, and extended battery life to support athletes and explorers tackling long, complex routes where preparation and reliability matter most.

Celebrate the Lunar New Year with lululemon’s Iconic Styles, Reimagined for 2026

lululemon unveils its 2026 Lunar New Year Limited Collection, crafted to bring festive sophistication into everyday wear. This exclusive line combines vibrant seasonal tones with subtle zodiac-inspired details and delicate golden embroidery, all presented in clean, minimalist silhouettes that embody lightness and effortless celebration.

New Balance Launches 1080v15: Everyday Comfort Redefined

Kuala Lumpur, 15 January 2026 – New Balance has officially unveiled the 1080v15, its flagship everyday running shoe in Malaysia, with a launch brought to life through community-driven experiences at the New Balance Run Hub KLCC. This milestone reflects the brand’s renewed focus on what everyday runners value most: premium comfort and long-lasting performance.

lululemon Introduces “Yet” Initiative: Embracing Growth and Breakthroughs in 2026

Malaysia, January 6, 2026 – As the new year begins, lululemon is inviting everyone to embrace the power of the “Yet” mindset — the belief that potential is limitless and every goal is within reach.

Fronted by an inspiring lineup of lululemon ambassadors — including seven-time Formula 1™ World Champion Lewis Hamilton, fitness athlete Amotti, and strength and performance athlete Kayla Jeter — the campaign celebrates perseverance and the ability to turn obstacles into breakthroughs. It’s a call to action for individuals everywhere to unlock their fullest potential.

Train Different. Cruise Different: StarCruises x Under Armour Launch Fitness @ Sea

StarCruises is teaming up with global performance brand Under Armour to introduce Fitness @ Sea — a four-night active-lifestyle cruise aboard the Star Voyager. Sailing from Port Klang to Phuket and Singapore, this special voyage blends workouts, relaxation, and travel into one seamless experience.

PUMA and HYROX Take Their Global Partnership to the Next Level with the Reveal of the Deviate NITRO™ Elite HYROX

Kuala Lumpur, December 15, 2025 – Global sports brand PUMA is ushering in a new era of performance, with the exclusive reveal of the hotly anticipated Deviate NITRO™ Elite HYROX – the first shoe purpose built for HYROX competition.

10 Reasons to Love the New Skechers Slip-Ins: GOrun Arch Fit 2.0

Running shoes aren’t just about speed — they’re about comfort, convenience, and confidence with every stride. Skechers, known globally as The Comfort Technology Company™, has once again raised the bar with the launch of the Slip-Ins: GOrun Arch Fit 2.0 collection. Designed for men and women tackling short distances up to 5KM, this line blends science-backed innovation with everyday practicality. Here are ten reasons why runners will fall in love with this latest release.

Fila Launches New Kicks Collection Inspired by The Powerpuff Girls

Petaling Jaya, 5 December 2025 — FILA, the iconic sportswear fashion brand, has ignited a wave of nostalgia and style with the debut of FILA x The Powerpuff Girls collection at Oasis, Sunway Pyramid. The collection features everyday style boldly, functionally and empowers one to embrace fashion. Reimagined for today’s trendsetters, the collection turns childhood Super Heroes into fashion-forward pieces that allow fans to showcase their individuality with youthful charm.

From Running to Lifestyle: 6 Reasons to Shop at Sports Direct Elevated Flagship Putrajaya

Sports Direct Malaysia has unveiled its newly elevated flagship store at IOI City Mall, marking a bold new chapter in sports retail. Spanning over 20,000 sqft, this third flagship in Malaysia combines world-class design with local cultural identity, offering a one-stop destination for athletes, families, and lifestyle seekers. Here are six compelling reasons why this flagship deserves a spot on your must-visit list:

I Run but I’m Not a Runner: Under Armour Launches UA Halo Collection in Malaysia

Kuala Lumpur, 23 July 2025 – Under Armour has officially unveiled its latest footwear innovation: the UA Halo Collection, a bold new chapter in performance design tailored for everyday athletes. With a focus on symmetry, balance, and harmony, Halo introduces a holistic design language that blends style with substance—making every stride feel powerful, responsive, and grounded.

Lululemon's "Stretch Your Limits" Campaign: Featuring Park Seo Jun and the Iconic Pace Breaker Shorts!

Get ready to be inspired! Lululemon has just launched its latest campaign, "Stretch Your Limits," a powerful celebration of human potential, perseverance, and peak performance. And guess who's at the heart of it? None other than acclaimed South Korean actor and lululemon brand ambassador, Park Seo Jun, in his second exciting collaboration with the brand!

Skechers Aero Burst: Your Daily Run Just Got a Carbon Kick!

Think carbon-plated running shoes are just for Olympic athletes? Well, the Skechers Aero Burst™ is here to tell you that's ancient history! This shoe is a vibrant, max-cushioned powerhouse packed with surprising responsiveness, designed for everyday runners like us who want fancy tech without the "super shoe" attitude.

Skechers AERO Series: Power Your Race, Cushion Your Stride in Malaysia

Lace up and lift off, Malaysia! Skechers, the Comfort Technology Company™ and a global leader in footwear, is launching a new chapter in running innovation with its latest performance collection: the Skechers AERO Series. Designed for runners who want to go faster, farther, and feel lighter, this high-tech collection delivers a blend of propulsion, support, and everyday style.

Look Fast, Run Fast: New Balance Unveils FuelCell Rebel v5 for Speed and Performance

 

Kuala Lumpur, 5 June 2025 – New Balance has unveiled its latest innovation, the FuelCell Rebel v5, promising runners a lightweight, energetic experience designed to optimize speed and responsiveness. The newest addition to the FuelCell line features a streamlined race-inspired design with bold colorblocking and an engineered mesh upper, delivering aesthetics and functionality in one sleek silhouette.

Garmin Launches Instinct 3 – Tactical Edition: Your Ultimate Adventure Companion

Kuala Lumpur, 29 April 2025 – Garmin Malaysia today announced the Instinct 3 – Tactical Edition, its newest lineup of tactical smartwatches, now offered with a crisp AMOLED display or solar-powered display for maximum battery life. Designed for any mission, Instinct 3 – Tactical Edition adds a metal-reinforced bezel for extreme durability, rucking activity for training, and built-in LED flashlight on both 45mm and 50mm units for low-light conditions. And with incredible battery life, it’s easy to stay prepared longer; the AMOLED model gets up to 24 days on a single charge in smartwatch mode, while the solar charging models can get unlimited battery life¹.

Go Wild, Go Fast: Experience PUMA’s Fastest Shoe Yet, Fast-R NITRO™ Elite 3

Kuala Lumpur, April 25, 2025 – PUMA has officially unveiled the much anticipated Fast-R NITRO™ Elite 3, its fastest ever running shoe, engineered to aid your pursuit of a new personal best.

Not Just for Athletes: UA ECHO is Here for Your Street Style

Kuala Lumpur, 16 April 2025 - Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into culture, making a bold statement with the launch of UA ECHO—a shoe that redefines what Under Armour stands for. 

adidas Launches New Adizero Boston 13 – Designed for Fast Training Runs

Kuala Lumpur, 18 April 2025 – adidas introduces the Adizero Boston 13 – the latest addition to adidas’ speed-focused running family. Designed to provide consistent speed for fast workouts and tempo runs, the Adizero Boston 13 is the perfect training accompaniment to those who race in the Adizero Adios Pro 4.