Tuesday, June 04, 2024

Standard Chartered Races Ahead with the Continuation of the Marathon Partnership


SINGAPORE, 3 June 2024 – The Standard Chartered Singapore Marathon (SCSM) is set to return on 29 November to 1 December 2024, with Standard Chartered (the Bank) renewing its commitment to Singapore’s marquee running event.

The Bank has partnered SCSM since 2002, making it one of the longest sports partnerships in Singapore, connecting people from all walks of life through shared values of resilience and determination. SCSM 2024 aims to reignite the passion for running and community camaraderie, and promises to be a celebration of resilience, determination, and the enduring spirit of Singapore’s running community.

What’s new

SCSM 2024 will see the re-introduction of the Ekiden Race, adding a new layer of excitement and teamwork to this year's edition. In the Ekiden Race, teams of five runners will take turns to complete sections of the marathon course, passing a sash to the next runner at designated transition points. This encourages teamwork and greater inclusivity, enabling more to participate in the marathon. In support of the community, Standard Chartered will provide 100 complimentary Ekiden slots on a first-come-first-served basis to corporate teams who commit to fundraise for Futuremakers by Standard Chartered, a global youth economic empowerment initiative, supporting young people in our communities to learn, earn and grow. Futuremakers empowers young women in need to gain skills and sustainable employment, and supports entrepreneurs to build thriving microbusinesses and create jobs.

The Bank will also roll out the inaugural ‘5km and Beyond' challenge for its Singapore-based employees to inspire novice runners to join the race and achieve their personal fitness goals. This initiative includes complimentary registration slots, training programmes, running clinics and other incentives. This complements other employee activations such as Home Run @ SCSM, where colleagues are invited to run or walk to raise funds for Futuremakers.


SCSM 2024 will also feature a "Run-cation" promotion exclusive for Standard Chartered Singapore cardholders until 13 October 2024. Four lucky participants who sign up for SCSM 2024 using a Standard Chartered card will have the opportunity to win marathon race slots for the 2025 Standard Chartered Marathon events in Hong Kong, Taipei, Hanoi or Kuala Lumpur, and a pair of round-trip, economy flights to the respective cities with a three-night hotel stay.

Patrick Lee, CEO, Singapore and ASEAN, Standard Chartered, said, “We are delighted to continue our partnership with Standard Chartered Singapore Marathon, the nation’s marquee running event which has grown from strength to strength. Through sports, we are able to play an integral role in building social bonds and community resilience. This year, we are focused on giving back and making the marathon an even more inclusive event for our community, colleagues and clients. With the re-introduction of the Ekiden race, a “Run-cation” promotion, and the launch of a ‘5 km and Beyond’ employee challenge, we look forward to connecting Singapore’s diverse running communities, delivering yet another remarkable experience.”

This year's marathon is also set to delight participants with a scenic route that showcases Singapore’s stunning landmarks to add to the run experience. More details on the route and road closures will be announced closer to the event.

Jeff Edwards, Managing Director of Asia for The IRONMAN Group, organisers of SCSM said, “We are excited and honoured to once again collaborate with Standard Chartered and our renewed partnership to promote a running culture in Singapore. The resounding success from last year's event, where we saw some 44,000 runners, including more than 8,600 international participants - the highest in the marathon’s history - has fuelled our determination to elevate the 2024 race experience even further. We aim to celebrate runners of all abilities with the return of the Ekiden Race, championing shared achievements and inclusivity. With a wide range of race festivities in the pipeline, the event will engage the community and build an atmosphere that runners as well as race supporters enjoy.”


Marathon registration

SCSM 2024's three-day event will kick off with the Kids Dash on Friday 29 November, followed by the 5 km and 10 km run on Saturday 30 November, while the half marathon and marathon categories will flag off on Sunday 1 December, with Ekiden teams running alongside the marathoners.

Public registration opens on Tuesday, 4 June 2024. Tier 1 pricing for the marathon, half-marathon, 10 km, 5 km, Ekiden race and Kids Dash are $119, $99, $80, $61, $600 (per team) and $39 respectively. Prices are inclusive of GST, but subject to a 9% platform fee. Standard Chartered cardholders will enjoy a 15% discount off registration fees.

To register and for more information, please visit https://singaporemarathon.com/.

No comments: