Friday, March 27, 2026

Strava Goes Local: Now Supporting Bahasa Melayu for the Malaysian Community



Kuala Lumpur, March 25, 2026 – Great news for Malaysia’s vibrant fitness community! Strava, the leading digital platform for active people with over 195 million users, has officially added Bahasa Melayu to its roster of supported languages.

This update is a major win for local runners, cyclists, and hikers, as Malaysia is now part of a strategic expansion that brings Strava’s total supported languages to 24. By offering a localized interface, Strava aims to break down language barriers and help Malaysians connect more deeply with their local "geng" and communities.

What’s New for the Malaysian Community?

The inclusion of Bahasa Melayu means users can now navigate the app, track stats, and join challenges in their native tongue. This is part of a broader push to make the platform feel more "at home" in Southeast Asia, alongside the addition of Tagalog, Thai, and Vietnamese.

"With the addition of these new languages, Strava is more international than ever before," said Louisa Wee, Chief Marketing Officer at Strava. "This expansion is a key part of our global strategy, which includes regional partnerships and market-specific challenges launching later this year."
Features for Every Athlete

Whether you’re a casual weekend warrior or a dedicated marathoner, the localized experience covers all bases:
  • Free Users: Track over 50 activity types, connect with friends, and join local clubs using the Bahasa Melayu interface.
  • Subscribers: Access personalized workout recommendations, advanced Route planning tools, and deeper training insights—all explained in clear, local terminology.
The update is now live. To switch your language, simply head to your profile settings in the Strava app and select Bahasa Melayu to see your stats in a whole new way.

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