“Celebrate a Year of Be龙 onging” with PUMA this Chinese New Year

Drawing inspiration from Chinese culture and heritage, globally renowned sportswear brand PUMA is set to unveil the SS24 Chinese New Year Collection this 8 January 2024. Blending contemporary sportstyle with the rich cultural tapestry of Tibetan nomadic heritage, PUMA aims to share the dragon’s roar in the new collection and celebrate a year of belonging!

The Second Selena Gomez x Puma Collection Is Inspired by Her Life’s Journey

Selena Gomez and PUMA are back with a second collection: inspired by Selena’s rise from her hometown of Grand Prairie, Texas to her fast-paced life today based in Los Angeles, the SS19 collaboration features two brand-new shoe styles, laidback apparel and travel-ready accessories. Made for move makers, influenced by the global girl who doesn’t just travel the world, but fearlessly leaves a mark on it. 

PUMA SEA Kickstarts PUMA #CALITRAVELOG with K-Pop Star HYOLYN

PUMA Southeast Asia rolls out its anchor campaign of the year - the PUMA #CaliTravelog - featuring PUMA Cali sneakers and K-Pop star Hyolyn in the campaign. Set to be one of the biggest regional campaigns that spreads across in-store, out-of-home as well as online platforms in Singapore, Malaysia and Indonesia, the PUMA #CaliTravelog campaign will be held over 6 months from January 2019.

Barbie Sports the PUMA SUEDE 50 Collection

Sport, fashion and pop culture unite with the PUMA and Barbie® collection. As a true fashion icon for all ages, #ForAllTime, Barbie is recognized around the world, from Los Angeles to Seoul. This year, the doll has added a new collection to her closet to celebrate women in streetwear.

PUMA TRAIN 24seven MALAYSIA – The First of its Kind Fitness Event

Kuala Lumpur, 17 November 2018 – For the first time in Malaysia, global sports brand PUMA introduced a very unique training event combining nine different curated workout routines – each comprising of three intensive sessions – under one roof.

Rihanna and PUMA added a brand new PUMA Fenty Espadrille to its lineup

Following the release of the heavily motorsports-inspired PUMA Fenty Avid by Rihanna, which carried an all-new part-sneaker and part-sandal design, Bad Girl Riri and the FastCat is back again to introduce a brand new silhouette, the ‘PUMA Fenty Espadrilles’.