Gear Up for Takeoff: HOKA FLYLAB Lands in Kuala Lumpur for a Week of Innovation and Active Inspiration

Calling all Malaysian runners and fitness enthusiasts! Get ready to take your active lifestyle to new heights as HOKA brings its revolutionary FLYLAB experience to Suria KLCC and the vibrant Esplanade, KLCC Park from May 20th to 26th, 2024.

FLYLAB: A Celebration of Innovation Beyond the Ordinary

Forget your typical pop-up event. FLYLAB is a dynamic innovation center designed to spark a fire within you. It's a celebration of pushing boundaries, showcasing the cutting-edge performance technology that's propelling Malaysian athletes to greatness. Prepare to be immersed in the world of HOKA, a brand built on a relentless pursuit of excellence and a deep passion for movement. This week-long experience promises to electrify your senses, connect you with your community, and ignite a passion for active living unlike ever before.

Witness the Future of Running: Unveiling the Skyward X

One of the most exciting highlights at FLYLAB is the unveiling of the Skyward X, HOKA's latest addition to their impressive footwear collection. Designed for effortless runs and easy miles, the Skyward X embodies HOKA's commitment to blending maximalist design with revolutionary suspension technology for a truly smooth and cushioned ride. 

Experience the innovative PEBA-based Active Foot Frame™, the brand's signature MetaRocker™ for a natural rolling sensation, and a plush combination of foams for unparalleled comfort. The Skyward X boasts an invisible, yet powerful, convex carbon fiber plate that propels you forward with a feeling of weightless suspension and dynamic stability, making every stride effortless.

A Collaborative Effort to Champion Active Living

FLYLAB isn't just a HOKA event; it's a testament to the power of collaboration. Key partners like KLCC (Holdings) Sdn Bhd, Suria KLCC, Institut Sukan Negara (ISN), and JD Sports have joined forces to create an unparalleled activation experience. 

These partners share a unified vision: to foster a culture of health and well-being in Malaysia, encouraging residents to embrace an active lifestyle through advanced technology and a joyful experience. FLYLAB represents a commitment to empowering individuals to achieve their fitness goals and prioritize their overall well-being.

Seven Days of Action-Packed Activities and Unforgettable Experiences

Prepare for a week brimming with excitement! Whether you're a seasoned runner or just starting your fitness journey, FLYLAB has something for everyone. 

Join the HOKA Run Club (HRC) for invigorating evening runs and connect with fellow enthusiasts. Participate in the three-day dynamic activations planned in collaboration with Institut Sukan Negara (ISN) and push your limits in a supportive environment. 

Witness inspiring talks and workshops, gain valuable insights from industry experts, and learn how to elevate your mental well-being alongside your physical fitness.

Celebrity Appearances, Interactive Experiences, and More!

The excitement doesn't stop there. Get ready for celebrity appearances, product demonstrations that allow you to experience HOKA's innovations firsthand, and interactive challenges that will test your skills and keep you entertained. From heart-pumping workouts to enlightening mental health masterclasses, FLYLAB guarantees a journey of inspiration and empowerment that will leave you feeling motivated and ready to take on your fitness goals.

Join the Movement: Discover the Groundbreaking World of FLYLAB

Don't miss this incredible opportunity to experience the groundbreaking world of FLYLAB. Head down to Suria KLCC and the Esplanade, KLCC Park from May 20th to 26th, 2024. Immerse yourself in a week-long celebration of innovation, inspiration, and active living. 

Discover the latest advancements in performance footwear, connect with your fitness community, and ignite your passion for movement. FLYLAB is more than just an event – it's a movement. Join HOKA and take flight!

Explore more on FLYLAB website - https://flylabkl.dxb.asia/