Join adidas' MOVE FOR THE PLANET: Help Communities Impacted by Weather Extremes

Kuala Lumpur, 10 May 2024 – Today, adidas announces the return of Move For The Planet – its global initiative harnessing collective movement to create collective impact. adidas is calling on all athletes at every level across the world to track their physical activity across a variety of sports to raise money for projects in areas impacted by heat waves, flooding, and other extreme weather conditions.

Extreme weather conditions are having an increasing impact on the places people play and practice sport. From the neighbourhood pitches to global sports venues. Statistics reveal that by 2050, almost one-fourth of the English football league team's stadiums (23 out of 92) are projected to be partially or completely flooded every year. Further research by the UN states that approximately half of former Winter Olympic host cities will likely be unable to host future games in the same timeframe.

In 2023, over a million people took part in the first year of Move For The Planet, with the leading activities for minutes recorded including running (63.1%), walking (17.9%) and cycling (9.2%). Locally, Malaysians came together and moved a total of 633,113 minutes for the planet in 2023, donated 63,311.30 euros as a nation. This year adidas has expanded the initiative to include over 100 sports including Football, Kayaking, Jump Rope, Powerlifting and many more.

In 2024, for every ten minutes of movement logged on the adidas Running App between 10th – 22nd May, adidas will donate €1 – up to a total of €1.5 million. These funds will be used to help create real world change, through education on sustainability and the enhancement of facilities to make them more resilient against extreme weather conditions.

Ashley Czarnowski, Senior Director, Global Purpose Marketing at adidas said: “We’re excited to build on the success of the first year of Move for The Planet, which brought together a community of over one million people across the world.

This year people can record movement in over 100 sports and we are expanding the impact of the programme to include a new set of projects and initiatives. Whether it’s taking part at the grassroots or competing at the highest level, we all have a deep connection to the places we play. Together we can unite as a global sporting community to help some of those places, by making sports facilities more resilient to extreme weather conditions and providing education on sustainability.”

Common Goal is a global impact movement that aims to shift society towards a more sustainable and equitable future through sport - who unite Community organisations, athletes, clubs, brands and other stakeholders to collaborate towards the wellbeing of our people and planet.

Olivia Baston-Pitt, Senior Impact Sponsorship Manager at Common Goal said: "We’re thrilled that the Move For The Planet initiative is back for a second year. The success of last year meant we were able to increase the accessibility of sport for individuals who haven’t always had that privilege.

Take the Cancha Violeta sports space in San Pedro Xalostoc, Mexico, where we were able to support the installation of a brand-new multi-sport pitch and a drainage programme that collects water for the neighbouring grass pitch and garden.

Alongside Common Goal, adidas will also be supporting UN Climate Change – Sports for Climate Action to develop a series of training modules for sports and NGOs operating in the nexus of sport and development. The UN Climate Change is the United Nations entity tasked with supporting the global response to the threat of climate change. The partnership is centred on using sport to educate and engage communities on climate-related topics and sustainable practices.

The funds created by Move For The Planet will go towards creating publicly accessible training materials as well as the hosting of training sessions with networks of NGOs and other organisations to enable them to transform communities in the service of future for sport on a thriving planet.

MOVE FOR THE PLANET WITH ADIDAS MALAYSIA

Those who are keen to join the movement locally may register and participate in the activations below happening between 10th - 22nd May:

ARKL Move for the Planet - Night City Run

Kicking off the campaign is the ARKL Move for the Planet Night City Run, hosted at MaTiC, Kuala Lumpur. Participants will contribute to the planet by running and collectively tracking their time on the adidas Running app during the event:

Date : 10th May 2024, Friday

Time : 7:30pm - 10:00pm

Venue : MaTiC KL

ARKL Move For The Planet - Morning City Run

As the tracking phase draws to a close, local Move For The Planet activations conclude with a morning city run. Set for 18th May 2024, participants will not only run but have the opportunity to learn how they may take further steps in their sustainability journey through mindful food consumption for a greener environment:

Date : 18th May 2024, Saturday

Time : 6:30am - 10:30am

Venue : Laman Indera Kayangan, Marina Putrajaya

Move For The Planet Complimentary Personalised Running Tee

adiClub members from Level 1 to Level 4 who track a minimum of 300 minutes of movement for the planet will be eligible to receive a complimentary Own the Run T-Shirt at Made For You. This offer includes complimentary personalisation of their tracked time for Move For The Planet 2024, along with the option to select one MFTP vinyl patch for their t-shirts. Redemption is exclusively available at Brand Center Sunway Pyramid from 24 May to 26 May 2024 on a daily basis while stocks last.

Move For The Planet Made For You Premiums

In line with the second edition of Move For The Planet this year, Made For You launches Move For The Planet premiums - including vinyl patches, enamel pins and shoe charms. Available from 1 May 2024 onwards at Brand Center Sunway Pyramid and Brand Center Pavilion Kuala Lumpur.

Those who are interested can find out more about Move For The Planet on adidas Malaysia’s official Instagram and register through the adidas Running App HERE to begin participating in the initiative.