Run, Dance, Eat: The Malaysia Sarong Music Run is Back for Malaysia Day Celebration!

Get ready, Kuala Lumpur! The Malaysia Sarong Music Run (MSMR) is making a triumphant return on September 20, 2025, right in front of the iconic Petronas Twin Towers. This year, the event is set to be bigger and more vibrant than ever, with over 30,000 visitors expected to join the festivities.

Standard Chartered Singapore Marathon 2025 Launches 9-9 Promotion

Singapore, 8 September 2025 – The Standard Chartered Singapore Marathon (SCSM) 2025 is set to take place on 6-7 December 2025, promising an unforgettable race experience through Singapore’s iconic heritage architecture, lush gardens, and vibrant city streets. As part of the lead-up to the big event, the organisers are excited to launch a 9-9 promotion, which will roll out on 9 September 2025.

Amazfit Launches T-Rex 3 Pro Smartwatch, featuring a Rugged Titanium Design and Integrated Flashlight

Kuala Lumpur, 8 September 2025 — Amazfit, a leading global smart wearable brand by Zepp Health (NYSE: ZEPP), announced the global launch of Amazfit T-Rex 3 Pro, which is designed for trail runners, endurance athletes, and outdoor adventurers. The newest member of the T-Rex 3 family, the Amazfit T-Rex 3 Pro builds on its predecessor with upgraded materials, enhanced mapping, flashlight, built-in speaker and mic, a sapphire glass screen and more.

adidas Originals Celebrates Superstar: The Original at Pavilion Kuala Lumpur Pop-Up

Kuala Lumpur, 29 August 2025 – Created for basketball, adopted by the pioneers of streetwear, and reimagined by every generation since, the Superstar is the original icon that journeyed from sport to culture. Following the launch of “The Original” campaign earlier this year, the brand with Three Stripes now unveils the next chapter of its global platform, celebrating the trailblazing influence of the Superstar.

Chasing 100: Sibusiso Kubheka Breaks the 6-Hour Barrier in 100KM Chase, Powered by Latest in Adidas Speed Innovation

Kuala Lumpur, 26 Tuesday 2025 - Today, Sibusiso Kubheka became the first person to complete a 100km run in under six hours, in a unique running event powered by adidas, exploring what’s possible when the fastest athletes on the planet are combined with the latest speed-focused innovations.

ADS: Last Chance to Pre-Order the Huawei MatePad 11.5 PaperMatte Edition 2025

Time is running out to secure your unit of the all-new HUAWEI MatePad 11.5 PaperMatte Edition 2025, as pre-orders close on 26 August. Whether you’re preparing an assignment between classes, sketching concepts for a client pitch, or catching up on your favourite series on the commute home, this versatile tablet is designed to keep up with every part of your day.

ADS: It's Finally Confirmed That Huawei Pura 80 Series Is Powered by Their Strongest Chipset – Kirin 9020

It’s official, the newly launched HUAWEI Pura 80 Series is running on the latest Kirin 9020 chipset. The confirmation comes hot after the series’ global debut, ending weeks of rumours around what processor is powering Huawei’s latest flagship devices.

ADS: Create Your Next Masterpiece with the All-New Huawei MatePad 11.5 PaperMatte Edition 2025

Following its much-anticipated announcement earlier this month, HUAWEI today officially launches the HUAWEI MatePad 11.5 PaperMatte Edition 2025 in Malaysia, continuing its era of productivity and entertainment in a single, sleek device. Combining flagship display technology, PC-level WPS productivity tools, and all-day battery life, the HUAWEI MatePad 11.5 PaperMatte Edition 2025 is built for students, professionals, and creators who demand more from their tablet.

ASICS Powers the Pace: KLSCM 2025 Unveils Elite Pacer Line-Up to Lead Malaysia’s Biggest Running Event

Kuala Lumpur is gearing up for a thrilling race season as the Standard Chartered Kuala Lumpur Marathon (KLSCM) 2025 officially reveals its full roster of pacers — the heartbeat of Malaysia’s premier running event. These elite runners will lead the charge across the Pantai KL 10KM, ASICS Half Marathon, and Full Marathon, helping thousands chase their personal bests with unwavering support and infectious energy.

lululemon Launches “Running Gives” Campaign with New Fast and Free™ Collection

Kuala Lumpur, August 5, 2025 — This fall, lululemon is inviting runners to rediscover the joy of movement through its new Running Gives campaign — a celebration of how running gives back to the body, mind, and soul. Whether you're chasing a personal best or simply running to clear your head, this campaign is all about reconnecting with the transformative power of motion.

ADS: AIDEX & CyberCon 2025: Redifining AI, Digital Intelligence and Cyber Resilience

From left to right: Mr. Ken Law (Chief Executive Officer of Q Armour Sdn Bhd), Mr. Azrul Nazim Bin Abdul Aziz (Head of Industry Engagement and Collaboration Department, Cybersecurity Malaysia), YB Datuk Wilson Ugak Anak Kumbong (Deputy Minister, Ministry of Digital), and Mr. Dylan Tan (Chief Executive Officer of Quandatics Omnitech Sdn Bhd).

Kuala Lumpur, 6 August 2025 – Quandatics Omnitech Sdn. Bhd. (“Omnitech”) and Q Armour Sdn. Bhd. (“Q Armour”), subsidiaries of regional AI and data solutions group Quandatics (M) Sdn. Bhd. (“Quandatics”), successfully hosted AIDEX & CyberCon 2025 a landmark event that placed AI at the heart of future-ready cybersecurity and digital transformation. Held at Le Meridien Kuala Lumpur, the full-day summit brought together over 300 government officials, industry leaders, and digital innovators to explore how AI-powered technologies are reshaping the future of intelligent defence and enterprise resilience.

ADS: CUKTECH Marks Merdeka with Tools for Everyday Freedom

CUKTECH 10 Mini Power Bank

As Malaysia celebrates its 68th year of independence, CUKTECH, an innovative leader in clean energy and advanced charging solutions, introduces a different kind of freedom: one built for today’s mobile, digital, and demanding world. The brand’s latest product trio, the CUKTECH 10 Mini Power Bank, CUKTECH 6 Magnetic OLED Fast Charging Cable, and CUKTECH CP Outdoor Mini Fan, are compact everyday companions designed to remove the friction from modern life. In the spirit of Merdeka, they offer control, adaptability, and the power to stay productive and present, wherever life takes you.

New Balance Brings Back ‘Run Your Way’ Pop-Up in Kuala Lumpur — A Celebration of Every Runner, Featuring the New FuelCell SC Elite v5

Kuala Lumpur, 31 July 2025 – Whether you're just starting running or training for your next marathon, New Balance celebrates every runner’s path. That spirit returns with this year’s ‘Run Your Way’ Pop-Up, held in conjunction with the launch of the all-new FuelCell SC Elite v5.

Conquer New Heights: The Sky Race™ at Merdeka 118 Invites You to Ascend Southeast Asia's Tallest Building

Get ready for the best view in Kuala Lumpur! Fresh Events Asia, in partnership with the Malaysia Towerrunning Association, has announced The Sky Race™, a groundbreaking vertical challenge set for Saturday, August 30, 2025, at Merdeka 118.

I Run but I’m Not a Runner: Under Armour Launches UA Halo Collection in Malaysia

Kuala Lumpur, 23 July 2025 – Under Armour has officially unveiled its latest footwear innovation: the UA Halo Collection, a bold new chapter in performance design tailored for everyday athletes. With a focus on symmetry, balance, and harmony, Halo introduces a holistic design language that blends style with substance—making every stride feel powerful, responsive, and grounded.

ADS: Experience Light & Shadow with HUAWEI Pura 80 at Pavilion Kuala Lumpur

From 25 July to 3 August 2025, Malaysians are invited to immerse themselves in the Pura 80 Series Light & Shadow Pop-Up Event, where cutting-edge innovation meets timeless design. Experience first-hand the Pura 80 Series’ key selling points and unique features, including its revolutionary camera system, elegant craftsmanship, and intelligent imaging technology that captures every moment in stunning clarity.

ADS: HUAWEI Pura 80 Series Arrives in Malaysia with Next-Gen Cameras and Iconic Design

Following its much-anticipated global debut in Dubai, HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia today, marking a revolutionary leap in smartphone imaging and high-fashion design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces a next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.

Pos Malaysia’s ‘Jom Laju For Fun!’ Returns with Almost RM10,000 in Prizes and a New Corporate Relay!

Get Ready to Run! Pos Malaysia is bringing back their awesome annual run, and I'm buzzing with excitement about it! After an incredible debut in 2024 that drew 3,500 participants (wow!), the Pos Malaysia Run is returning as ‘Jom Laju For Fun!’. This year's event promises even more community spirit, a bigger focus on healthy living, and some fantastic green initiatives that I'm totally here for.

Run, Eat, Celebrate: Merdeka Comes Alive at the Curve’s 5KM Food Run

Nothing brings Malaysians together quite like good food, community spirit, and a little friendly cardio. That’s exactly what’s brewing at the Curve this 30 August 2025, as the much-anticipated Merdeka Food Run returns with double the joy, double the flavours—and triple the energy.

A Cultural Escape in the Heart of KL: My ASR Local Signature Experience at Ascott Kuala Lumpur

Craving more than just a comfortable bed? Ascott isn’t just about upscale living—it’s your gateway to Malaysia’s vibrant traditions, flavours, and artistic soul. And if you're an Ascott Star Rewards (ASR) member, the experience gets even sweeter: think exclusive member rates, birthday treats, late check-outs, and curated cultural events like the ASR Local Signature series—all designed to make every stay feel like a celebration.