Press Release: Celebrity Fitness DARE Your Friend: 11 Contenders. One Grand Prize, Who will Prevail?

Kuala Lumpur, 27 August 2014 11 contenders have been selected for the DARE Your Friend competition after a tense and nerve-racking selection process. Representatives of Celebrity Fitness Malaysia, one of the region’s fastest growing fitness brands and the organizer of the competition had the unenviable task of sifting through more than 50 “dares” to select 11 contenders with the most creative slogan to undergo a 3-months body transformation challenge.

“Living a healthy lifestyle starts from every individual. Each of us needs to be disciplined in your food intake, exercise regularly and have a positive mindset. In order to instigate that, we organized the DARE Your Friend competition to not just act as a motivation boost but as well as to show people the proper way of fitness and the concept of neuromuscular connections” said Vaughn Paterson, Vice President of Fitness Development of Celebrity Fitness Malaysia

The 11 selected contenders comprise of Malaysians of different shapes and sizes who come from diverse backgrounds, Even the Miss Malaysia World 2009 and Miss Malaysia Earth 2013 finalist Sarah Low is taking up this body transformation challenge.

Name	Age
David Eugene Jalleh	25
Leow Kuan Ting	28
Loo Wen Yi	27
Chew Hon Mun	31
Mohd Soleh	30
Sheaumun Wong	26
Shreen Joy Challapandian	30
Sarah Low	26
Jonathan Ng	25
Tieh Siew Haur	24
Ye Chia Yie	28

Over three months, the contenders will have to go through 30 sessions of Personal Training sessions whereby Celebrity Fitness, Personal Trainer will first understand the contenders individual fitness goal, and body condition then customized a specific fitness programme that cater to their individual body condition.

After their training, the contenders will be judged based on the amount of weight lost or gain, their Body Mass Index (BMI), and general body condition and the champion of them all will take home prizes worth more than RM 20,000 including a 3 days / 2 nights stay for two at Magani Hotel Bali sponsored by Asia Web Direct – the perfect opportunity to show off their transformed body!

To follow closely on the participants’ progress, kindly visit Celebrity Fitness Malaysia Facebook page at https://www.facebook.com/CelebrityFitnessMalaysia or search for the #cf5stardare.

ParkCity Run 2014 @ Desa Parkcity

What? ParkCity Run 2014

When? 23 November 2013 Sunday, 6:30am

Where? The International School @ Parkcity, Desa Parkcity, Kuala Lumpur.

Who? Organized by MY Races and hosted by The International School @ Parkcity

How far? 10K, 5K, 2.2K and 600m (kids)

How to register? http://www.parkcityrun.com/

BSB International Marathon - Brunei's First Marathon

Our neighbour country, Brunei is set for her first marathon event on 16 November!

What? Bandar Seri Begawan (BSB) International Marathon

Where? Stadium Berakas, BSB, Brunei

When? 16 November 2014

Who? Organised by Brunei Athletic Association

How far? 42, 21, 10, 5 & 3 (fun run)

More info? Click LIKE here -> https://www.facebook.com/bsbinternationalmarathon

Runwitme Says: We do not have much details at the moment but if you are not doing the Penang Bridge International Marathon, you might want to consider this. We were told the official website http://baamarathon.com/ will be ready by 1 September 2014 for registration. :)

Batik Fun Walk 2014

What? Batik Fun Walk

When? 30 November 2014 (Sunday)

Where? Malaysia Tourism Centre (MaTiC), Jalan Ampang, Kuala Lumpur.

Who? Organised by Yayasan Budi Penyayang Malaysia (PENYAYANG)

Why? Annual event of the Malaysia Batik - Crafted For The World Movement to promote batik to the world.

More info? www.penyayang.org.my

Runwitme Says: Registration will be opened on 1 October. Mark your calendar for this fun-filled event for the family!

GTower Charity Run 2014

What? GTower Charity Run 2014

When? 19 October 2014 (Sunday) 7:30am

Who? Organised by G Tower Sdn Bhd.

Why? For every registration, RM10 goes to support GIVING IS GOLD which works to improve the lives of underprivileged children, youth-at-risk, needy seniors, people with physical and/or intellectual disabilities and disadvantages in our community.

How much? Early bird RM35 (adult) RM15 (junior)/ After 21 Sept RM50 (adult) RM20 (junior)

How to register? Manual registration at Elements Gym, G Tower (Contact 03-21681911 or email cs@elemetsgym.com)

Need more info? LIKE https://www.facebook.com/ElementsGymKL

Runwitme Says: Medal & Certificate for Top 10 Men & Women Only. Goodies bag worth RM500 for each runner (includes 2 weeks gym use, t-shirt, drinks, mystery gift, spa and gift vouchers)

Run For Your Lives - Malaysia 2014

Are you prepared for a zombie apocalypse? The infection will take place this December in Malaysia!

What? Run For Your Lives - Malaysia 2014

When? 13 December 2014 (Saturday)

Where? Malaysia Agro Exposition Park Serdang

How far? 5km with lots of zombies and obstacles thrown in.

How to register? Pre-register at http://runforyourlives.asia/my-kualalumpur/ to enjoy a special discount when registration opens!

Click here to check out our full coverage of Run For Your Lives - Singapore 2014 HERE.

World Heart Day Walk-A-Mile 2014

NESTLÉ® OMEGA PLUS® and Yayasan Jantung Malaysia aim to raise awareness of heart health among Malaysians.

In conjunction with the World Heart Day 2014, Yayasan Jantung Malaysia is partnering NESTLÉ® OMEGA PLUS® to organise the 13th Walk-A-Mile event on September 28 (Sunday) at Astaka, Taman Tasik Titiwangsa, Kuala Lumpur to advocate a healthy lifestyle among Malaysians and to empower Malaysians to make positive choices for their heart health.

For the first time, the Walk-A-Mile event will be open to 1,500 public participants ages 12 years and above on a first-come-first-served basis. Besides walking a mile, the event offers free health screenings (limited to 150 participants over the ages of 35 years), and it is filled with various family-oriented which aim to educate the public on the importance of heart health. All senior citizens, families, professionals and youths are welcome to participate.

Registration is free of charge and is open from 1st to 31st August 2014. Do kindly note that, as there is a limited number for participation, registration is for first-come-first serve basis. Each participant will receive a goodie bag and a Walk-A-Mile 2014 T-Shirt. Those interested can register online at https://www.facebook.com/NestleOmegaPlus.

Details:

Event Name : World Heart Day Walk-A-Mile 2014
Date : Sunday, 28 September 2014
Time : 6:00am – 11:00am
Where : Astaka, Taman Tasik Titiwangsa, Kuala Lumpur

For more information, please visit https://www.facebook.com/NestleOmegaPlus

Taiping Run 2014

What? Taiping Run 2014

When? 21 December 2014 (Sunday) 6:45am

Where? Padang Esplanade, Taiping Perak

How far & How much? 12KM - RM40(EARLY), RM45(LATE); 6.5KM - RM30(EARLY), RM35(LATE)

How to register? Click HERE.

Need more info? Click http://taipingrun.blogspot.com/

Runwitme Says: Have you guys heard of Taiping Lake Garden? It is one of the most scenic places in the country. Yes, you will enjoy this beautiful place when you do the Taiping Run 2014.

Press Release: adidas #mygirls continues to celebrate the sporting passion of women in Southeast Asia

Kuala Lumpur, 18th August 2014 – adidas recently announced the return of the #mygirls campaign, created by women for women that aims to provide inspiration, support and motivation while celebrating women and their passion for sports. This year’s campaign captures each ambassador in their home country leading and inspiring their girls to work together and go #allin for their pursuits.

The adidas #mygirls campaign explores the support, encouragement and competitive edge that girls give each other to help them unlock their full potential both in and out of the sporting arena. Sharifah Sakinah – actress and fitness enthusiast is featured as the Malaysian Ambassador. She is also backed by adidas #mygirls personalities Atilia Haron, Sazzy Falak, Megan Tan and Elfira Loy, who together make a unique group of Malaysian girls that represent different personalities and age groups.



“The adidas #mygirls is back this season with an inspirational brand direction designed to celebrate the special bonds between girls and how they inspire one another to go ‘all in’. With an authentic, creative, fresh approach, adidas aims to inspire girls throughout the country with a campaign that features stories and personalities they can relate to. We are happy to be supporting our home girls which love life, people, music, fashion, sports and living healthy with the support from adidas #mygirls – Sharifah Sakinah, Sazzy Falak, Atilia Haron, Megan Tan and Elfira Loy”, said Samantha Chan, Brand Manager of adidas Malaysia.

The campaign also featured the adidas Women’s Sports Performance Fall/Winter 2014 collection which includes the unrivalled energy BOOST running shoes that comes with a stretch mesh upper, and is popular for its BOOST cushioning and flexible TORSION® system that provides unparalleled comfort, support and stability, delivering a unique running experience.



Other products were also featured in the campaign such as the Clima Training bra and the adidas Techfit tights, which also help make each workout session as comfortable as possible. Designed with a wide racer back and cross back straps to provide maximum support and fit, the Clima Training bra is perfect for medium to high intensity workout sessions such as dancing and running.

The adidas Techfit training tights are made with the superior climalite® fabric which sweeps perspiration away from skin. The techfit™ technology also focuses the muscles' energy to generate maximum explosive power, acceleration and long-term endurance.



“It’s great to see these amazing and inspiring women outfitted in some of our exciting new products and witness our latest innovations come to life,” said David Wong, Head of Marketing at adidas Malaysia.

Malaysian women across the nation can stand a chance to bag the awesome adidas Women’s Sports Performance FW14 collection by participating in a month long Instagram challenge hosted by Sharifah Sakinah along with all the adidas #mygirls personalities - Atilia Haron, Elfira Loy, Megan Tan and Sazzy Falak. The lucky winner earns herself a shopping spree worth RM5,000 at adidas along with her ‘girls’ who are entitled to a shopping spree of RM500 each.



The Instagram challenge, which kicks off today, Monday 18th August, is aimed at engaging Malaysian women in becoming active with adidas and its girls. Malaysians keen to know more and take on the challenge can follow the adidas #mygirls on Instagram at the following handles Sharifah Sakinah (@fitnessakinah), Elfira Loy (@elfiraloy), Atilia Haron (@atiliaharon), Sazzy Falak (@sazzyfalak) and Megan Tan (@iemegan).

The adidas Women’s Sports Performance FW14 collection is now available at all adidas Sports Performance Concept Stores in KLCC, Pavilion, The Gardens, Paradigm Mall and Empire Subang and supporting retail outlets nationwide.

For more information about adidas #mygirls campaign & adidas Women’s Sports Performance Fall Winter 2014 Collection, please visit adidas Malaysia
Website: http://www.adidas.com.my
Facebook Page: https://www.facebook.com/adidasMY

Exclusive: We Ran The Happiest 5K on the Planet (The Color Run Malaysia) with Celebrunner Dato' Siti Nurhaliza

Dubbed the Happiest 5k on the Planet, The Color Run is a five kilometre-long fun run where participants start out decked in white and cross the finish line plastered in colours.



And guess whom we bumped into at the starting line of the The Color Run Malaysia in Padang Merbok? She is Malaysia's most popular female entertainer, Dato' Siti Nurhaliza.



She looked gorgeous and radiant without a hint of make-up on her face this morning! Flawless. We think she woke up like this! Heheh!



Siti had the official tee, a black tudung, black skirt over her black long track pants on. Quite like the girl next door, but it didn't kept other runners from recognizing her and to stop her for photographs.



It was a "dangerous" task running next to her. We think her mischievous mood was on this morning. Not the usual prim and proper persona we see on stage and during press conferences.

She caught us by surprise when she sneakily threw some red powder our way! Luckily, it only hit our head and shirt, not the camera. Heheh!



Siti was at it again. Pouring some colour powder on some unsuspecting victims! :)



If you have been a follower of Siti's Instagram, you would have noticed how she loves to take selfies. Here, she found a perfect mirror at a junction for a selfie.



Yes. She runs. she usually does it on treadmill. This was her first 5K run.



Siti joined over 13,000 runners from all walks of life, plastered from head to toe in a vibrant celebration of colours. Every km was marked with a colour toss station where volunteers threw coloured cornstarch powder onto in-coming runners.

Looks like fun, eh?



We found Siti's secret of how she kept her face so clean during the run. Heheh!



More selfies with funny faces this time... See the selfie HERE.



Cheers! Always rehydrate yourself during your run.



Even though her run was countlessly interrupted by her fans' requests for photos, she would graciously agree to it.



We think The Color Run is truly an amazing event where people of all walks of life can mingle like all the explosion of colours thrown in the air.



Since there are no winners or official times, The Color Run celebrates healthiness, happiness and individuality, giving people a chance to abandon social norms and join in the fun.



With all these smiles, it is hard to deny the fact that The Color Run is The Happiest 5K on the Planet!



Peace y'all... Thank you Siti for allowing us to run wit you!



Making the final dash to the finish line.



Yes! She did it! Siti, congratulations on your first 5K run!



We asked her how she felt after completing her run. She summarized it in one word - "seronok" (fun) followed by a smile.

This will not be the first and the last time you will see Siti Nurhaliza running. She has voiced her interest in doing the Puma Night Run.

Well, you have 2 months to train for it, Siti! Go for it! :)

To keep updated on The Color Run™ Malaysia and event photos, visit www.thecolorrun.my, The Color Run Malaysia Facebook page and The Color Run MY Twitter feed. The Color Run Malaysia is presented by CIMB Bank and co-sponsored by New Balance, TNT and Toyota.

Guardian Walkathon 2014 - Walk For A Cause

What? Guardian Walkathon 2014: Walk For A Cause

When? 19 October 2014 (Sunday) 7:00am

Where? Wetland Park, Putrajaya

How much? Ticket prices:

RM25* per adult
RM15* per child
RM15* per Golden Privilege Card Member

*With minimum purchase of RM20. (Up to 4 tickets per transaction)

Tickets are available at Guardian stores in Klang Valley.

Part of the proceed will be donated to 3 charity organisations. Call the Guardian Hotline at 03-5544 8989 for enquiries.

Need more info? Please click https://www.guardian.com.my/promotion

Press Release BOH Plantations & Malaysia Nature Society Join Forces for Conservation Project In Cameron Highlands

Kuala Lumpur, 11 August, 2014: BOH Plantations Sdn Bhd (BOH) and Malaysian Nature Society (MNS) have formed a partnership to embark on a conservation project in Cameron Highlands.

Cameron Highlands, home to BOH and its tea plantations, is known for its cool weather and scenic vistas among local and foreign tourists, and is also an important water catchment area for clean water supply.

“The natural beauty and delicate ecosystem of the highlands is currently under threat. However, I am glad that the Malaysian Government has shown that they are taking the issues affecting Cameron Highlands seriously with the recent announcement of setting up a command centre to combat illegal land clearing in the highlands,” said Balu Perumal, Head of Conservation, MNS. “However, the responsibility of protecting the environment should not fall in the hands of the government alone, but also the residents there. Which is why the project we are initiating together with BOH is aimed at reaching out to the school children of Cameron Highlands,” he added.

Apart from training the children of all 27 schools in the Cameron Highlands District to enhance their appreciation and awareness on the importance of nature conservation, this project also aims to enable the schools in addressing their own ‘environmental management’ and solving local environmental problems.

“As Malaysia’s leading tea growing company, BOH is especially dependent on the environment in Cameron Highlands where we grow our tea,” explained Chen Chaw Chang, Head of Marketing and Export for BOH Plantations. “To help fund this conservation project, BOH has organised a charity fun run to be held this coming September, right in the trails of the BOH Sungei Palas Plantation. We want families to come participate and appreciate the beauty of Cameron Highlands, and to realise the importance of preserving its environment.”

The BOH Highlands Run is officially endorsed by the Pahang State Tourism Board and supported by Fitness First Malaysia, Copthorne Hotel and Hotel Titiwangsa. Registration is limited to the first 500 entries or by 1st September 2014. All proceeds from the run will be channelled to the environmental conservation project in Cameron Highlands.

For more information on the Highlands Fun Run, please visit BOH’s Facebook page at www.facebook.com/BohTea or register online at www.myraceonline.com.

Giveaway: JIN Special Preview Screening Tickets

JIN

“Jin” is a classic horror film that revolves around a young married couple: Syafiq and Lily. Syafiq is a business owner who strives to improve his family’s quality of life by buying a house for his beloved wife. Lily, upon seeing a place that is spacious and beautiful, immediately falls in love with it. What this couple doesn’t realize however, is that the house has a history of changing hand often and has stories of serious disturbances. When they first moved in, everything seemed fine until a series of minor disturbances start to plague Lily.

Release date: 21 Aug 2014
Language : Malay
Director: Pierre Andre
Casts: Zul Ariffin, Mon Ryanti, Zarynn Min
Genre: Horror
Running Time: 90 mins
Rating: P13



The generous people at RAM Entertainment is giving 10 lucky readers of this blog two tickets each to watch JIN Special Preview Screening.

Date: 19 Aug 2014 (Tuesday)
Venue: GSC Pavilion KL
Time: 9.00pm

Here's how you can win. Complete this sentence

“JIN is a must-watch movie because... (30 words or less)

The 10 readers who come up with the most creative answers will win a pair of tickets each. Send your entry via email to runwitme@gmail.com with the subject "JIN THE MOVIE" not later than this Sunday 17 August. Winner will be contacted via email. Do include your full name and phone number.

Press Release: Healthy Fuchsia Fun with Avenue K’s Balloon Run!

Kuala Lumpur, 10 August 2014 - A total of 765 runners, young and old of all creed and colour came bustling early this Sunday morning to take part in Kuala Lumpur’s very first balloon run organized by Avenue K shopping mall. The 5 kilometre fun run took place in the vicinity of the trendy new shopping mall along a scenic route within the city centre mainly via Jalan Pinang, Jalan Binjai and Jalan Mayang.

Participants were divided into the Men’s Open, Women’s Open and the adorable Family category where any two parents with two to four children were eligible to take part. Top winners in all categories received cash prizes and the top 50 finishers in the Men’s and Women’s Open also received a medal while everyone received a certificate.



What made the run unique is that runners were required to tie four balloons to any part of their body to be carried with them throughout the 5 km route which strategically connects various city attractions such as the twin towers and the Kuala Lumpur Craft Complex, starting and finishing at AK’s main entrance on Jalan Ampang. The balloons also acted as time boosters which deducts 5 seconds per balloon from the runner’s official finishing time, once they complete the race.



The first place winner in the Men’s category was Thevan a/l Rayoo with an impressive time of 15 minutes 53 seconds while the Women’s category was won by Sheela a/p Samivellu with an equally impressive time of 18 minutes 25 seconds. The Somasuntharam family, who ran with their son and daughter took the first place in the Family category finishing the race in 23 minutes and 38 seconds.



The AK Balloon Run aims to bring Malaysians together and infuse a neighbourly community spirit via a healthy activity that injects a unique element.

According to Sue Wang, Avenue K’s General Manager, “We believe in offering exciting experiences for all our shoppers hence the balloon run’s creative concept, which is the first of its kind in Malaysia”.

“We would like to spread the message that Kuala Lumpur is a fun city and Avenue K embodies that very idea. It’s a cool urban hub where individuality and creativity is celebrated,” she added.

The main idea behind the conceptualization of a balloon run was to re-inject fun into a run. The idea is to make runners feel happy and not be intimidated by the idea of participating in a run.

Judging from the overwhelming response this year, Avenue K plans to make the AK Balloon Run an annual event, with even more participants.

Themed entertainment specialist, Discoveria and KPJ Healthcare also supported the run by coming as partners for the lively event.

Avenue K along with co-organisers Concepteleven Services are already in the midst of planning next year’s AK
Balloon Run, bigger and better with more surprises in store for all participants.

For more photos from the run, please click HERE.

Check out Avenue K official website -> http://avenuek.com.my/

Press Release: ENERGIZER NIGHT RACE 2014 IS MALAYSIA’S LARGEST NIGHT RACE

A “River of Lights” with 15,000 running for the cause to brighten the lives of Orang Asli

Kuala Lumpur, 10 August 2014 – The Energizer Night Race 2014 concluded in spectacular fashion as 15,000 runners took to the streets of Kuala Lumpur successfully making the Energizer Night Race 2014; Malaysia’s Largest Night Race. The Energizer Night Race was flagged off at the iconic Dataran Merdeka by Datuk Haji Ahmad Phesal bin Haji Talib, the Mayor of Kuala Lumpur; and Mike Foong, the Managing Director for Energizer Malaysia & Singapore, with fireworks and music accompanying runners as they took on the route ahead.

Along the route, the runners were spurred on by drummers’ lit by LED lights, laser shows and many more. There was also the breathtaking vista of Kuala Lumpur at night which was the background as the runners took on the route turning the streets of Kuala Lumpur into a “River of Lights”.



Dataran Merdeka was transformed into a carnival area featuring exhibits from Energizer, sponsors and their CSR collaboration partner, EPIC Homes. The carnival area also hosted the “Light UpThe Dark” initiative which will see Energizer building homes for the Orang Asli of Peninsular Malaysia and successfully raised about RM200, 000 toward the cause. The initiative gained further momentum with runners, supporters and visitors making contributions in cash and in kind at the Energizer Night Race site.

“We are proud to be Malaysia’s largest night race and the numbers really demonstrate the spirit of Positivenergy, we would like to thank all runners for the amazing support shown. As shown by their participation in the Energizer Night Race, we hope runners will continue to empower themselves to make positive changes to the society,” said Mike Foong, Managing Director of Energizer Malaysia and Singapore.

John-son Oei, CEO of EPIC Homes said “The participants at the Energizer Night Race have truly been inspiring and EPIC Homes is really excited to be part of Malaysia’s largest night race.” He further added “The ‘Light Up the Dark’ initiative will definitely go a long way in making lives of the Orang Asli tribes a much more secured one.”

The funds would be further raised from Energizer sale proceeds at all AEON & AEON BIG retail stores, GIANT stores, TESCO Stores and MYDIN stores from 1st August until 30th September 2014. For every pack of the Energizer Batteries, Lightings & Specialty products sold, RM 0.20 from the sales will go towards the initiative.



Michael Xenos, the winner of the 15KM Men Open category crossed the line at 53 minutes 29 seconds; while Jackline Nzivo, who crowned the 15KM Women Open category, finished her run at 1 hour 38 seconds.

The Energizer Night Race 2014 is Malaysia’s largest night race and was made possible by 15,000 runners participating. The Energizer Night Race 2014 is sponsored by Shick, Banana Boat, Brooks, Evian, GNC, 100Plus, Jake’s Charboil Steaks, Milo, Muay Fit, Nestle Fitnesse, Nikon, Power Bar, HooHa! And Soleus Running Watches. The race was organized by Twenty First Century Sports, collaborated with Dewan Bandaraya Kuala Lumpur (DBKL) and was sanctioned by the Federal Terroritory of Kuala Lumpur Amateur Athletes.

The signature global race series first had its beginnings in South Africa in 2007. To date, it has been held in Peru, Philippines, Mexico, and Spain with more than 220,000 runners lacing up their running shoes to help make a positive impact through the Energizer Night Race for a Brighter World.

The Energizer Malaysia team will embark on building the houses after the race and is scheduled to be completed by end of 2014. For progress and updates, public can visit Energizer Malaysia official website at www.energizer.com.my/nightrace/ or follow Facebook page www.facebook.com/EnergizerMY

Amber Chia - The Face of MIPOW, Premium Mobile Device Accessories

Amber Chia has got the face that launches thousands of products! This supermodel mom is no strangers to being appointed brand ambassador and also model to promote a slew of products in the market today. Her face sells watches, apparels, massage devices, cosmetics, kitchen appliances, hair dryers, food, magazines and now...MIPOW, a brand of premium mobile device accessories.

Congratulations Amber!



The media conference to announce Amber Chia appointment as the MIPOW band ambassador was held in the Zouk Club on 5 August. It was witnessed by hundreds of guests including Amber's celebrity friends.



MIPOW made its name as an authorized manufacturing licensee of Apple Inc which produces a wide range of products catering for today’s mobile generation such as back up batteries, chargers, headsets and speakers with Bluetooth wireless technology.

MIPOW is brought to our shores by the distributor Sun-U (Sunweu Sdn Bhd).

We had a brief chat with Amber at the media conference. We asked about her favourite device from the MIPOW range. Almost instantly, she grabbed a sleek looking device out of her hand bag.

At the first glance it looked like a compact case mirror. But actually, it is the Power Mirror, a portable universal charger with mirror finish on one of its sides.



We think it is a clever device. It is the new best friend for any tech-savvy girl like Amber Chia to touch up her make up and keep the juice running for her mobile devices. Agree?

Check out the following links for more info:

Amber Chia
SUNWEU Sdn Bhd
MIPOW Malaysia

Celebrunner: Zain Saidin @ PUMA new global brand platform, Forever Faster launch event in Berjaya Times Square

The Celebrunner exclusive blog post is back. This time we got Zain Saidin to do a running pose (and the famous "Usain Bolt" pose) for us. Zain is a Malaysian actor, well known as Henry Middleton in Oh My English! on Astro TVIQ channel. He is also married to actress Rozita Che Wan, who is expecting a baby which is due in two month’s time. Congratulations Zain!

We caught up with Zain at the launching of PUMA new global brand platform, Forever Faster in Berjaya Times Square yesterday.

Forever Faster embraces the thrill of being first, the swagger of being the best, and the fun of being able to adapt; but it is also an ethos that goes beyond the boundaries of a marketing campaign.



PUMA Southeast Asia General Manager, Miguel Andrade, said: “We believe every Malaysian has Forever Faster in them, being ambitious, bold and charismatic in nature. It is not about making Malaysians Forever Faster, but rather bringing the Forever Faster out of them.”



“This is an exciting project that we have been looking forward to for some time now, and cannot wait to commence future consumer interactions,” added Andrade, who also invited members of the public and media to challenge the ‘The Red Wall’, a three-metre high vertical wall that is so imposing.



The Red Wall is open to public to challenge themselves and to embrace the values that make up Forever Faster, which envelopes around bravery, determination, joy and most of all confidence.

You can win yourselves some PUMA voucher by just trying The Red Wall (RM50 if you managed to get on top) and RM10 if you suck @ss at it. LOL!

So, head over to Berjaya Times Square (main entrance) from7 – 10 August (10am-10pm) to experience The Red Wall!



With the mission to become the Fastest Sport Brand in the World, Forever Faster is targeted to a selective group called, ‘Game Changers’ who are active progressive athletes aged 16-24. The platform will be driven through a comprehensive global multi-media marketing campaign that includes a TVC spot, featuring some of the World’s finest sporting personalities.



Forever Faster embodies athletes who stand out as individuals through both performance and personality. Jamaican Usain Bolt, widely regarded as the fastest man on Earth as he holds both the 100 metres and 200 metres world records since fully automatic time measurements became mandatory in 1977, features in the Forever Faster TVC with football icons Mario Balotelli, Sergio Agüero, Marta Vieira da Silva; golfers Rickie Fowler and Lexi Thompson; and the Scuderia Ferrari Formula One team.

The spot also sees these sportsmen and women challenging the conventional - taking risks through determination, bravery, confidence and joy.

Check out the Forever Faster TVC below!



In the coming months, the public can expect various activities as well as products themed around Forever Faster, with Mobium Elite Speed and Night Cat training mini-pods confirmed to be introduced in Malaysia late August. Also on the cards will be the PUMA Night Run, which will take place on 25 October 2014, with registrations opening on 8 August, 2014.

For more information, please visit PUMA Malaysia Facebook page at: https://www.facebook.com/PumaMalaysia