KUALA LUMPUR, 1 March 2016 – Projek Bliss Transformasi Diriku, an all-new reality series built on the concept of Self Transformation, or Transformasi Diriku, aims to spark a change in the way Malaysians care for themselves through having great digestive health. The search for the first “BINTANG BLISS” was officially launched today at AEON Big, Mid Valley Megamall.
Projek Bliss Transformasi Diriku is inspired by popular Malaysian YouTube star Daiyan Trisha who revealed her true self by removing her makeup in a candid video log confession. Her message emphasised that beauty begins from the inside.
Her video log went viral and triggered a chain reaction that led to local actress, model and TV Host Siti Saleha teaming up with NESTLÉ® BLISS® to conceptualize a programme that aims to inspire transformation beginning with inner health.
Siti Saleha said “Daiyan’s video was raw and honest. It makes us wonder how much we understand our body, and what we can do to change the way we look and feel. Projek Bliss Transformasi Diriku has created an opportunity for us to be the best version of ourselves, starting from the inside out.”
Wilfrid Foo, Business Executive Manager of Chilled Dairy Nestle Malaysia said, “We are constanty searching for effortless ways to look and feel great. Projek Bliss Transformasi Diriku is a positive platform for us to demonstrate the benefits of maintaining a healthy digestive system. Taking NESTLÉ® BLISS® daily and making it your body’s best friend as it is a delicious and convenient addition to your daily routine for improving digestive health. When you are healthy on the inside, you will shine on the outside.”
Auditions will be held to identify eight finalists who will participate in Projek Bliss Transformasi Diriku. Comprising of eight webisodes, the contestants will gain knowledge and useful tips on grooming, fitness, and nutrition from their mentors. They will also take on surprise challenges and go through a series of eliminations where in the end, the winner will be crowned the first BINTANG BLISS. The programme showcases 3 mentors who are all gurus in their areas of expertise.
Host Siti Saleha is the Big Sister and Confidence Mentor of the show who will also be the guide for outer beauty and confidence through good digestive health. No stranger to the Malaysian fitness industry is Fitness Mentor Wong Yu Jin, who will take the contestants through a variety of fitness activities that are easy to incorporate into your daily routine for a balanced lifestyle. And lastly, YouTube wellness sensation Joanna Soh will be the Nutrition Mentor who will coach the contestants and review their daily eating habits. She will also share quick and easy tips that will help the contestants feel and look healthier.
The contestants will stand a chance to win over RM 77,000 worth of prizes, including the grand prize of a trip for 2 to Paris, and the title of BINTANG BLISS.
Projek Bliss Transformasi Diriku, produced by Astro Radio in collaboration with NESTLÉ® BLISS®, will be broadcasted on the Astro Gempak digital portal in May 2016.
Entries can be submitted via post, online or at the Projek Bliss Transformasi Diriku roadshows that will be held nationwide. The deadline for submission is 24 March 2016.
Nestlѐ BLISS Yogurt Drink, an all-time Malaysian household favourite, supports a healthy digestive system and a healthy lifestyle, allowing you to shine from the inside out.
For more information on Projek Bliss Transformasi Diriku, please visit http://projekbliss.com.my/
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