On Cloudmonster 2: Where Science, Music, and Running Collide

Swiss sportswear brand On is making waves in the running community with the launch of the Cloudmonster 2, the latest iteration of their popular maximum energy return shoe. This innovative release goes beyond just footwear; it's part of a unique collaborative campaign that merges science, music, and the spirit of running.

The Evolution of Max Cushioning:

The Cloudmonster 2 represents a significant leap forward in On's ongoing quest to provide exceptional cushioning and support for everyday runners. The iconic CloudTec® sole has been enhanced with an elevated stack height, offering a plusher feel underfoot. The introduction of a dual-density midsole takes performance to the next level. This innovative design features a firmer support structure at the back for stability and a softer, more forgiving zone at the front for smooth and energetic transitions between strides.

Energy Return and Performance:

Embedded between the dual-density midsole components lies a new nylon blend speedboard. This technology helps propel you forward with each step, maximizing energy return during the transition from your forefoot to midfoot. Additionally, the Cloudmonster 2 boasts a 6mm drop derived from a 35mm heel and 29mm forefoot stack height. This carefully crafted combination ensures a responsive and comfortable ride, tailored to empower every runner's journey.

Science Meets Music: Energizing Your Run:

On didn't stop at just crafting a superior shoe. To elevate the launch experience and further enhance the running journey, they've embarked on a groundbreaking collaboration with Kinda Studios, a leading neuroaesthetics lab. This partnership aims to harness the power of sound by creating custom music mixes scientifically designed to energize runners.

The collaboration delves into the fascinating world of neuroaesthetics, exploring how specific BPMs (beats per minute), frequencies, and melodic dynamics can positively impact our brainwaves, physiology, and even neurochemicals. Through custom neuroscience testing, the research revealed a significant increase in energy levels and mood boosts among runners exposed to the specially designed music.

Internationally Acclaimed Artists Join the Movement:

Renowned DJ and producer Jayda G played a pivotal role in the project, working alongside NTS Radio to modify sound dynamics for optimal energy enhancement. Additionally, artist Yaeji contributed two original mixes, all of which are available for streaming on NTS Radio. These energizing mixes incorporate the scientific findings from Kinda Studios and On's insights, ensuring a truly unique and scientifically-backed experience for runners.

The Yaeji original mixes on NTS Radio can be found here. 

Availability and Beyond:

The Cloudmonster 2 officially launched on February 22nd, 2024, and is now retails at RM939 at Running Lab stores across Malaysia. You can also find them at select retailers such as Rev Runnr and Sprint (Gurney Paragon, Penang). 

The Cloudmonster 2 launch is more than just a new shoe; it's a testament to On's commitment to constant innovation and pushing the boundaries of the running experience. By merging cutting-edge technology with the power of science and music, On is paving the way for a future where running is not only performance-driven but also deeply connected to the human mind and body. So, lace up your Cloudmonster 2s, turn up the music, and experience the perfect blend of science, music, and running.