PUMA launches WAVEMULE Campaign, with APAC Ambassador IVE

Kuala Lumpur, 18 April 2024 - Global sports brand PUMA introduced ‘WAVEMULE’ campaign with APAC Ambassador IVE today. WAVEMULE is a new creation of PUMA’s summer franchise WAVE in mule form, and a summer everyday shoe that combines high performance with trendy design.

The ‘Mule’ shape is freshly designed to enhance practicality and apply the 'Wave line' of the midsole and outsole areas from the existing 'Wave Flip' to preserve the franchise identity. The platform-shaped midsole is approximately 5 centimeters high, providing a height-boosting effect while the denser Ethylene Vinyle Acetate(EVA) supplies excellent cushioning for extended wear. 

The shoe also features ventilation holes on the inside to keep you comfortable in hot and humid conditions during the summer and a removable SOFTFOAM+ insole for extra comfort during the day and a fresher feeling in the rainy season. The simple silhouette can be worn with a variety of summer outfits and comes in four colorways: white, black, pink, and gray.

In this campaign, PUMA has teamed up with APAC ambassadors IVE to present trendy styling with WAVEMULE. Each member of IVE showcases WAVEMULE with their unique styling outfits to create a sensual and personalized look.

A spokesperson from PUMA Korea's marketing team stated, "The Wave series, PUMA's representative summer line, has been steadily loved since 2021, and we plan to continue unveiling products with excellent comfort and design in line with seasonal trends through various contents."

The PUMA 2024 summer WAVEMULE, will be available on the 19th April at PUMA's official online store and at PUMA KLCC, PUMA Sunway, PUMA Pavilion KL, PUMA Queensbay, PUMA TRX at RM209.

For more information, please visit: https://my.puma.com/my/en/home