Hey, guys! If you are collecting your Kuala Lumpur Standard Chartered Marathon race kit, do make a point to visit the Taiwan Excellence Pavilion at the Active Lifestyle Expo from the 26th to 28th of September. There are 95 different innovative products from 27 Taiwanese manufacturers being showcased at the expo.
Representing the best of Taiwanese innovation and product quality, Taiwan Excellence has made tremendous headway in promoting its branding in Malaysia and participants in Malaysia’s largest marathon ~ the Kuala Lumpur Standard Chartered Marathon 2019 for the first time this year. By carrying the slogan “Everyday Excellence”,
Themed “Run in Style”, Taiwan Excellence Pavilion in the Expo showcases 4 major categories: sports & leisure, health & beauty, e-sports & ICT and lifestyle.
Among the item that caught our eyes are the compression sportswear by U.CR+ and the beautiful ceramic mugs by ACERA.
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| Compression sportswear by U.CR+ which is made using environmentally friendly high-tech materials to achieve low air resistance and improve performance. |
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| U.CR+ Compression sportswear - Ice cafe helps the body to recover faster after a strenuous physical exercise. It also features 3D knitting with embedded beans bumps ( U.CR+ patent ) to soothe the muscles. |
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| The beautiful ceramic travel mugs collection by Acera on display at Taiwan Excellence. |
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| Acera is a Taiwanese brand, which interprets the tradition of the best Taiwan craftsmanship in a modern way. |
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| The travel mug embodies the beauty of design and promotes a healthy lifestyle. |
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| The luxurious gold-plated travel mug by Acera! |
Also featured are professional treadmill by Johnson Fitness which comes with the company’s Ultimate Deck and state-of-the-art Johnson Drive System; ; carbon fiber road bicycles by Volanda that are designed for competitive use featuring lightweight and shock-absorbing frames designed to draw out every competitive edge; facial cleansing products, moisturisers and active body cleansers from MASKINGDOM that are designed for active lifestyles; and the GF75 Thin gaming laptop by MSI designed for a truly immersive gaming experience.
Smart Running in Preparation for Marathon
In addition to product testing at the booth, Taiwan Excellence also invited renowned Malaysian marathoner Coach Edan Syah from the Smart Athletics Club to host a running workshop for the visitors where he demonstrated the proper way to run and strategies to improve performance.
Edan Syah has achieved outstanding results in various international marathon competitions, including a personal best of 2 hours, 30 minutes and 53 seconds in the 2017 Gold Coast Marathon. Edan Syah has always advocated “smart” running based on the right knowledge and adjusting the speed and intensity of running according to an individual’s heart rate in order to allow the body to perform at its peak in all situations.
During Edan Syah’s demonstration of his warm-up routine on stage, the audience was spurred by his energy and enthusiasm and started moving with him in a mass workout session.
In addition to the energetic demonstrations by celebrity coach Edan Syah, Taiwan Excellence also has a series of exciting activities lined up across the three-day event. “Run for Excellence” encourage runners compete in race from Johnson Fitness and Spirit treadmill; visitors are also encouraged share their running photographs in the “Snap & Share My Running photos” activityto redeem a secret present; fans of Malaysian internet sensation Danny Koo can also get the chance to meet him personally as he will be spending the healthy and wonderful weekend with participants.
Visitors at the expo can experience the innovation of Taiwanese products first-hand with professionals at hand to guide them on the use of the products. After delivering a speech, Mr. Wan Yew Leong, Programme Director of Olympic Council of Malaysia Advanced Sport Management Course (ASMC) listens to the introduction of Johnson Fitness & Spirit machines. He encourages everyone with a busy daily schedule to steal time at odd moments and workout from a modern treadmill. Wan also expresses his interest in Step2Gold Tada Chair, which is a portable chair as well as a walking stick.
The inaugural Standard Chartered Marathon in Kuala Lumpur began 11 years ago with 10,000 participants and the number of participants has since grown to 40,000 for this year’s event. The marathon is one of the most highlighted events in the Malaysia’s running calendar and is also the first running event in Malaysia’s history where participants are selected through a ballot system.
The Taiwan Excellence Pavilion pre-marathon Active Lifestyle Expo will be held in booth S3, Hall 4 at the Putra World Trade Centre in Kuala Lumpur.
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