Tuesday, May 03, 2016

Media Release: The Under Armour Test of Will 2016 Hits Malaysia Like A Storm

Petaling Jaya, April 2016 – Triple Pte. Ltd., the exclusive distributor for U.S. high performance sports apparel Under Armour has hit Malaysia with a two-day event in celebration of human performance, functional fitness and training lifestyle.

The Under Armour Test of Will 2016 is an elite Southeast Asia regional event like no other that is accessible to everyone with the will to train. The fitness challenge is distinctively curated for the growing community of advanced athletes, high achievers and fitness enthusiasts with a drive for competition across Singapore, Malaysia, Thailand and the Philippines. The first national heat kicked off in Singapore followed by the Philippines, and will be hitting Thailand soon, whereby the two highest scoring men and women of the national heats from the respective country will then compete in the Grand Finale in Singapore.

Over the course of two days, the Malaysia’s national heat attracted over 803 contestants competing under one roof. Each of them was required to complete a 4-minute circuit challenge that assesses pure functional fitness through callisthenic motion using body weight and simple gear. The circuit challenge comprised of four sets of exercises: burpees, squats, dumbbell presses and pull-ups (inclined pull-ups for women), where each contestant was to complete the maximum number of reps he or she can achieve within 60 seconds respectively.

Both men and women were not spared the goblet squats which came as part of the second challenge. While men endured 20kg, the women bore 10kg.

Following two gruelling challenges, contestants had to endure their third challenge right after in the form of dumbbell presses, 20kg for men and 10kg for women.

Under Armour Malaysia’s Brand Athlete, Nana al Haleq continued to test her will at the 1-minute pull-ups.

Contestant challenging himself with the intensity challenge by Subaru.

Contestants were also treated with an intensity challenge organised by Subaru, where they were required to carry and stack eight tyres from one end to another as fast as possible. The fastest female or male to stack the eight tyres will win RM300 worth of Subaru merchandise.

On top of that, the crowd was entertained by a showdown between Captain America and Iron Man, played by our very own Malaysia’s Brand Athlete Kit Mah and Peter Davis. The Under Armour Civil War Alter Ego collection is now available at all the brand houses.

Choose your side – Team Captain America (Kit Mah) vs Team Iron Man (Peter Davis).

Jonathan Wong and Andrew Kwan were the best under the male category with the highest score of 148 and 145, while Elaine Hong Ai Leen and Letchumi Sinadurai made the ladies proud by emerging as the top scorers for the female category, scoring a total rep of 217 and 193 respectively. These four winners have won a trip to Singapore to compete in the Under Armour Test of Will Grand Finale which will be held on 28 May 2016 at Gardens by the Bay.

At the Grand Finale, the best contestants from the four countries will battle it out over a series of challenges in a specially built 14-metre tower designed to test strength, endurance, determination and will. The overall winner will become Under Armour’s Southeast Asia Brand Athlete and receive a 12-month Under Armour sponsorship package. On top of that, both winners in the male and female categories will be featured in leading health magazines, Men’s Health Singapore and SHAPE Singapore.

For more photos of The Under Armour Test of Will 2016, please click HERE.

Giveaway: FOAMtastic: Foam Up & Run Entry Tickets!

Come and join the very FIRST Charity Colour Foam Run in Malaysia! FOAMtastic 2016 is a bubbly, foamy & colourful 5km charity fun fun to raise funds in aid of Shelter, Home for Children. Spend a day with your loved ones running to the finish line which will be fun filled with colours, excitement and off course FOAM!! Sign up now at http://tinyurl.com/hbxazqb

The generous people at E Cube Events & Management are giving 2 lucky readers of this blog a ticket worth RM120 each to participate in the Foamtastic: Foam Up & Run event.

Date: 15 May 2016
Venue: Technology Park Malaysia
Time: 7:00 am - 12:00 pm
More info at http://tinyurl.com/hbxazqb

Here's how you can win. Answer this simple question

Who is the beneficiary of the FOAMtastic Charity Fun Run?

Send your entry via email to runwitme@gmail.com with the subject "FOAMtastic" not later than this Friday 6 May 2016 (11:59pm). Winner be drawn randomly and will be contacted via email. Do include your FULL NAME, IC Number and Phone number.

Let Music Propel Your Day with BEATS by DR. DRE Active Collection

The vibrant-colored Active Collection brings together the Beats Tour2and Powerbeats2 Wireless. This bold assortment is crafted for those with busy, on-the-go lifestyles who use music to propel their day.
The Active Collection’s vivid colors are matched with dynamic features like wireless connectivity and sweat-resistance, so your music can fuel your ambition without interruptions.
Each product is available in 3 energizing color options: Shock Yellow, Siren Red and Flash Blue.

Ultimate Sound. Fit to Move.

For fitness and outdoor enthusiasts who listen to their music all day long.

•  Sweat and water resistant to survive tough weather and workouts
 Optional wingtips for a versatile and comfortable fit 
• Multiple ear-tip sizes for better sound and noise isolation

Recommended Retail Price: RM600

Performance. Power. Freedom.

Workouts consisting of high-intensity 360-degree body movements. For those looking for ultimate freedom while working out.
• Pair and Play with your Bluetooth® device with 30-ft range

• Sweat and water resistant

• Premium sound in a lightweight design with flexible ear hooks 

Recommended Retail Price: RM790

Currently available in Shock Yellow, Siren Red, Flash Blue at all Beats authorized retailers in Malaysia

Monday, May 02, 2016

Wings for Life World Selfie Run hosted by Red Bull @ KLCC Park

Malaysia will be hosting the Wings for Life World Selfie Run for its second time this year on 8 May 2016 (7pm) at KLCC Park. While thousands run in the official Wings for Life World Run locations in 33 countries at 34 locations, you can join this global effort to run for those who can’t as we gather at KLCC Park this 8th May ’16 for the Selfie Run.

About Wings for Life
Wings for Life is an international not-for-profit spinal cord research foundation. Its mission is to find a cure for spinal cord injury, funding world-class scientific research and clinical trials around the globe aimed at healing the injured spinal cord. More about Wings for Life here.

About Wings for Life World Run
Getting the whole world to run. A world run where everyone, worldwide, on the same day, at the same time run for those who can’t. Instead of running to a finishing line, the finishing line catches you. The finishing line is in the form of a Catcher Car, increasing speed at given intervals until the last runner is caught. More about Wings for Life World Run here.

About Wings for Life World Selfie Run – Malaysia 2016
Malaysians can take part in the Selfie Run, using the all-new Wings for Life World Run app, available on iOS and Android. It is perfect if you want to set your own course, race at exactly the same time as everyone else worldwide and share the experience, right down to a virtual Catcher Car and here is how you can participate:

Sign up now here -> http://www.redbull.com/my/en/events/1331791032967/wings-for-life-world-selfie-run-malaysia-2016

Wednesday, April 27, 2016

Media Release: Standard Chartered KL Marathon Closes Registration as 35,000 Runners Signed Up!

KUALA LUMPUR, 27th April 2016: Race owner and organiser of the Standard Chartered KL Marathon 2016 (SCKLM), Dirigo Events announced that all 35,000 slots for the 2016 edition of Standard Chartered KL Marathon has been taken up. This will be SCKLM’s eighth edition and is scheduled to take place on Sunday, 7th August at Dataran Merdeka, Kuala Lumpur.

There was also an initiative that gave participants of the 2015 race priority to register for the race. The move was warmly received as approximately 40% of the participants took up the opportunity to sign on for the race.

Rainer Biemans, Director of Dirigo Events Sdn. Bhd., Event Owner and Organiser of Standard Chartered KL Marathon, said, “The positive uptake shown by the runners deeply humbled us and we look forward to delivering a great race experience all the way to race day. We are encouraged by Standard Chartered Bank’s commitment to the Marathon and we would like to thank all runners and the Standard Chartered KL Marathon family of stakeholders, sponsors, partners and supporters for making the Marathon possible.”

Mahendra Gursahani, Managing Director and CEO of Standard Chartered Bank Malaysia said, “To see so many runners returning and motivated to join the Standard Chartered KL Marathon gives us an extra spring in our step in putting together a great race. We are pleased to be a platform for ordinary people to do extraordinary things, and we are proud to be part of their journey in encouraging the community to get involved in sports and adopt a healthier lifestyle.”

Interested participants of the Standard Chartered KL Marathon will still be able to take part through its Run For A Reason initiative where you could raise funds for a selected beneficiary. Information are as follows:

• Corporate Challenge – The 10 KM category is still available for registrations. All donations from the race will go to the Standard Chartered KL Marathon beneficiaries.

• Be a “Run For A Reason” runner – Limited slots are still available for individuals who are looking to raise funds for their selected beneficiaries. Runners will get to setup a fundraising profile page to share with friends, family and the public. Raise RM500 and you are entitled to receive an exclusive Run For A Reason t-shirt from one of SCKLM’s official charity partners.

• Supporting the “Run For A Reason” runners – Pick a charity that you would like to support, and make a donation to our “Run For A Reason” runners who have pledged their commitment to raise funds for their chosen beneficiaries.

This year’s participating beneficiaries for Run For A Reason are Standard Chartered Foundation (SCF), Hospis Malaysia, Yayasan Sejahtera and IJN Foundation.

Alternatively to be a part of the Standard Chartered KL Marathon, you could do the following:

• Be a volunteer – More than 1,500 volunteers are needed to help on Race Day and you can be one of them. Stay tuned to the Standard Chartered KL Marathon announcements on social media for volunteer registrations.

• Be a supporter – Cheer and support your friends and families all the way to the finish line in their race and add festivity to the event!

Rainer Biemans, Director of Dirigo Events Sdn. Bhd., Event Owner and Organiser of Standard Chartered KL Marathon also further added, “Running the race in the Standard Chartered KL Marathon is an amazing journey, and part of that journey involves preparing one’s mind and body. To help runners prepare for their race, we will be announcing dates of our Standard Chartered KL Marathon running clinics which will be led by our official coach, Mark Williams where he will share his experience and expertise to all runners.”

The Standard Chartered KL Marathon 2016 is made possible by title sponsor Standard Chartered Bank, and along with event owner and organiser, Dirigo Events Sdn. Bhd. and co-organiser Dewan Bandaraya Kuala Lumpur.

For more information and updates on SCKLM, please visit:

Facebook : http://www.facebook.com/SCKLmarathon
Twitter : www.twitter.com/SCKLmarathon
Instagram : https://instagram.com/SCKLmarathon
Website : www.kl-marathon.com

Media Release: Drink Up To The Power of Spinach!

Popeye was surely on to something with his well-known love for spinach! The dark, leafy vegetable Spinacia oleracea is an incredible source of phyto-nutrients with a host of health qualities and disease prevention properties.

With its crisp, tender dark green leaves, spinach is a recognised, nutrient-dense superfood that packs a punch. It is a storehouse rich with chlorophyll and anti-oxidants including lutein, zea-xanthine and beta carotene as well as Vitamins A and C. All of these compounds act as a barrier against free radicals to help slow down the oxidation and aging process, as well as provide support for healthy eyes and skin.

Spinach is very low in calories yet they are a rich source of soluble dietary fibre. Approximately 100 grammes of leaves provide some 25% of your daily intake of iron, a crucial trace mineral that aids the human body in red blood cell production. Its leaves also contain a good amount of minerals like potassium, manganese, magnesium, copper and zinc.

Malaysia’s leading supplier of freshly squeezed fruit and vegetable juice and smoothies, Juice Works Malaysia, now offers a quick and hassle free way of consuming your daily intake of spinach.

The newest addition to a menu of handcrafted delicious fresh juices and smoothies are the:

1) Tropical Hulk – a blend with Spinach, Mango, Banana, Jackfruit, Tropical Juice and Mango Yoghurt with the key benefits of:
- Natural Carbohydrates for energy - for Gym lovers
- Great source of antioxidants
- Delicious mixture for kids to get your vitamin A, C, minerals and Calcium for growing bodies.

2) Strawberry Ochard - a blend with Spinach, Orange, Strawberries, and Mix Berries Yoghurt with the key benefits of:
- Great source of Vitamin A & C - antioxidants for strong immune system and healthy heart
- Good source of minerals
- Good source of Calcium for healthy bones and teeth.

3) Skinny Me - a blend with Spinach, Cucumber, Apple, and Guava with the key benefits of:
- Low Calories and reduces water retention to help loose weight
- Good source of antioxidants and minerals - anticancer and anti-ageing properties
- Great for prevention of heart disease and lowers cholesterol

Spinach Surprise is prepared fresh to order, and is served across all 25 Juice Works Malaysia kiosks in major malls and offices in 4 states. It is a welcome addition to Juice Works Malaysia’s fabulously varied menu of deliciously healthy freshly squeezed juices and smoothies.

“Our loyal patrons are well acquainted with our many options of Fruit Juices, Power Smoothies and Detox Juices where each cup provides at least three servings of your daily dietary requirements for fresh produce,” explains Juice Works Malaysia co-founder Jason Choy.

“Juice Works has always been recognised as the ultimate in freshness when it comes to juices and smoothies. So we decided to introduce more superfoods into our menu with Spinach Surprise, as this humble vegetable is truly a turbo-charged green.”

“Yet, despite being a storehouse of health benefits, many of us do not consume enough spinach largely due to our busy and hectic lifestyles. We seldom eat spinach raw although cooking destroys much of its health properties. With Spinach Surprise, you get to reap the benefits of this amazing green vegetable in a hassle-free and very delicious drink. Parents, are very surprised at how delicious it is, so much so that their kids happily finish the drink on their own. Green has never been so amazing than when it’s consumed!”

What makes Spinach Surprise so tasty are the hours of research and development that goes behind each and every drink on Juice Works Malaysia’s menu. The R&D team includes an in-house certified nutritionist who constructs recipes of each drink so that the ingredients work in synergy to deliver the best possible health benefits while ensuring a great flavour. A team of highly trained Juice Baristas is also on hand at every kiosk to help give advise on the most ideal option to meet individual needs.

Aside from Spinach Surprise, Juice Works Malaysia offers over 30 choices led by the perennially popular Detox Juices range that includes carefully concocted drinks designed to support dietary goals, boost immune systems, soothe upset tummies or cleanse internal organs. The Berry Lovers range which blends zesty berries with low fat yogurts and other energising fruits is also a favourite alongside Tropical Paradise which holds the key to a rich repertoire of the exotic delights of sunny regions such as dragon fruits, lychee, jackfruits, mangoes and melons.

Whether in need of a health supplement, a dietary support, or just the thrill of a chilled fresh drink on a sunny day, Juice Works Malaysia offers the finest natural ingredients to create that perfect drink.

Saturday, April 23, 2016

Media Release: Join Rexona, Scha Alyahya and SonaOne to Move for a Cause at The Electric Run

Kuala Lumpur, 22 April 2016 – Malaysians can do their part to raise RM100,000 for children with mobility disabilities by moving for a cause during the upcoming Electric Run on 7 May 2016, where Rexona is the Official Fresh Moves Partner.

The world’s leading deodorant, Rexona wants Malaysians to join newly appointed brand ambassador- SonaOne and returning brand ambassador, Scha Alyahya to move, stay fresh and at the same time change the lives of children who are in need of prostheses, crutches, wheelchairs and walking frames. Rexona wants to encourage Malaysians to join the Electric Run marathon and move to raise RM 100,000 on 7 May 2016.

Guan Lee, Head of Skincare and Deodorant Categories, Unilever (M) Holdings Sdn Bhd said: “Our mission is to encourage Malaysians to move and stay fresh during this exciting 5KM Electric Run. In conjunction with our mission to get people to move for a cause, Rexona will be placing ambient sensors at the concert area which will detect every movement made by participants. We hope to raise up to RM 100,000 with the accumulated movements. So, we urge Malaysians, especially the youngsters to join us and move for a cause. The more you move, the more funds we can raise. Rexona will ensure that participants will stay fresh while they move for a good cause.”

“We are also thrilled to announce that Scha Alyahya will be continuing her role as our Brand Ambassador. Joining the Rexona family is Malaysia’s very own hip-hop artist- SonaOne. Scha and SonaOne will be at the Electric Run on 7 May to encourage participants to move more and bring excitement during the event.”

“The only way to move and still stay fresh is to use Rexona. Besides moving towards your personal goals, join us at the run so that we can all move together to help raise funds for those in need,” shared Scha.

“I am fortunate to stand alongside Rexona and invite all Malaysians to move for a cause. It’s always a good idea to move and now you can move and make a difference,” said SonaOne.

Malaysians can win the tickets to Electric Run by joining the Rexona promotion exclusively with Watsons from 5 April to 25 April 2016. There are 200 Electric Run tickets worth RM 96.28 each to be won. For more information, please visit www.RexonaFreshmoveselectricrunmy.ulmcontest.com

Apart from Electric Run initiative in the Rexona Fresh Moves Campaign, Rexona would like to inspire youngsters to move more and not be afraid of sweat and body odour. Malaysians are also urged to participate in the Rexona Freshmoves Digital Campaign by uploading their recorded 15 sec video bomb on Instagram and hashtag #RexonaFreshmoves .A total RM 60,000 cash will be given away and contest runs until 8 May.

The Rexona Motionsense technology is activated by movement. It contains microcapsules filled with fragrance that burst with friction, so that with every move, a burst of freshness is released. Rexona Motionsense for Women and Men are now available in roll-on, spray and stick formats. Rexona for Women is available in six variants - Shower Clean, Free Spirit, Passion, Powder Dry, Whitening and Invisible Dry. As for Rexona men’s range, the five variants include Ice Cool, Sport Defence, Adventure, V8 and Invisible Dry. Rexona roll-on is priced at RM7.60 - RM8.35 while spray is priced at RM 13.75 - RM14.85.

For more information, please visit www.facebook.com/RexonaMY

Monday, April 18, 2016

Media Release: Who Will Be The First “BINTANG BLISS”?

KUALA LUMPUR, 11 April 2016: Following a series of interviews after the official launch of Projek Bliss Transformasi Diriku last month, eight contestants have been shortlisted and are in the running to hold the title of the first ever “BINTANG BLISS”.

The all-new reality series produced by Astro Radio, in collaboration with NESTLÉ® BLISS®, is built on the concept of Self Transformation, or Transformasi Diriku, and aims to spark a change in the way Malaysians care for themselves by focusing on improving their digestive health.

In the eight webisodes, the contestants will use their new found knowledge coupled with the guidance from a panel of mentors to go through a series of elimination challenges where in the end, one will emerge as the first ever BINTANG BLISS.

The BINTANG BLISS, or BLISS STAR, should exude confidence, radiate with optimism, and be vibrant; positive personality traits that will enable them to be a great role model and an inspiration to all Malaysians for maintaining good digestive health.

“I joined this program, not to become someone else, but rather to transform into the best version of myself, someone others can look up to. It is difficult to find a mentor in the outside world, so I would like to learn as much as I can here, and share my experience with the community, so they, too, can incorporate a healthy daily routine into their lives,”  said Sakinah Binti Ismail, 23 from Kuala Lumpur.

Projek Bliss Transformasi Diriku gives me the opportunity to be the healthiest and best version of myself, and through this transformation, I will be able to reach my greatest potential. What I learn will be beneficial for my inner health in the long run, and I’m blessed to be given such a great opportunity,” said  Sarah Menon, 23, from Johor Bahru.

“I’m a career- driven person who makes time to go to the gym, and I put in extra effort when planning my meals. Through this programme, I want to learn how to live a healthier life and be more productive, because nutrients are important for our body, and I believe I will be able to learn something here. I want to be a role model for others who are career driven and have a family to look after, and say we can be our own superhero, despite our busy schedules,” said Jean Lim, 26, from Klang.

“I joined Projek Bliss Tranformasi Diriku to transform my life towards a healthier path. I want to improve my self-discipline to maintain a healthy lifestyle by prioritising what I need to improve upon. I also hope to build my self-confidence,” said Nurul Amirah Nadrah, 22, from Penang.

“This program would be great and informative for me to start practising a healthy lifestyle for my future. I have always had problems with digestion, and Nestlé Bliss has been a drink that is comforting. I would continue practising the tips given by the mentors so that I can share the knowledge with others the importance of maintaining a healthy digestive system,” said Aina Wahidah, 23, from Puchong.

“Living a healthy lifestyle is already part of my daily routine, but with this programme, I can learn how to better myself mentally and physically from the mentors. There is a quote that goes “The best project you’ll ever work on is yourself” and I believe with Nestlé Bliss, I can achieve that,” said Ariel Cheong, 22, from Kuala Lumpur.

“I have always wanted to be a good role model to those younger than me, and when I came across the poster for Projek Bliss Transformasi Diriku, I knew that this would be my opportunity to motivate others,”  said Amy Nur Tinie, 20, from Ipoh.

“It is always good to start young, but it is never too late to start. I want to learn how to incorporate healthy habits to improve my lifestyle. Our digestive system is very important because if we start feeling uncomfortable, our body will not function properly, and it would disrupt our daily routine. I also want to share this knowledge with my daughter, so that she will grow up knowing how important it is to have a healthy lifestyle,” said Kety Natalia, 29, from Johor Bahru.

The mentors of Projek Bliss Transformasi Diriku include Big Sister, confidence counsellor and host Siti Saleha, Malaysian Fitness guru Wong Yu Jin, and YouTube wellness sensation Joanna Soh.

The premier episode is set to release on Astro Gempak on the 7 May, 2016, with new episodes premiering every Saturday and Sunday for 4 weeks. Each webisodes is 5-7 minutes long.

The contestants will stand a chance to win over RM 77,000 worth of prizes, including the grand prize of a trip for 2 to Paris; where one will be crowned as the first BINTANG BLISS.

For more information on Projek Bliss Transformasi Diriku, please visit http://projekbliss.com.my/

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