Monday, September 26, 2016

Media Release: Nike Air Zoom Structure 20



As the United States running boom (initiated in the ’70s) advanced, athletes’ footwear needs evolved and diversified. These realities paired with a greater understanding of over-pronation (the foot rolling inward upon ground strike) led Nike to answer a call for a running shoe with greater stability. The Nike Air Structure, Nike’s most stable silhouette, debuted in 1991.



Since its introduction, the Nike Structure line has earned legions of fans ranging from elite athletes — like long-distance champion Galen Rupp, who has worn iterations of the shoe for the past 16 years — to everyday runners to off-duty athletes who are drawn to the silhouette’s distinctive style.



With the dawn of its 20th iteration, the Nike Air Zoom Structure 20 compiles insights from past styles to introduce the line’s most-advanced design to date.








The Nike Air Zoom Structure 20 launches on 29th September, and will be available at Nike stores in MidValley, Pavillion, and KLCC and is priced at RM479.

Friday, September 23, 2016

Media Release: Run For Your Lives is back to Malaysia on New Year's Eve



Petaling Jaya, 23 September 2016 - Run For Your Lives, a game of flag tag set in the world of a zombie apocalypse will be making its return to Malaysia this December 31st at Taman Botani Putrajaya.

Drawing from its beginnings in the United States back in 2011, the game has attracted over 12,000 participants since its debut and has spread to other cities worldwide which include Bangkok. Singapore and Hong Kong. The premise behind the game is that a zombie apocalypse has plagued the world, caused by an unknown virus. Participants may choose to run as a 'Survivor' (human) or a Zombie. Gameplay is generally simple — the humans will have to outrun the zombies, who have the goal of 'capturing' the humans.

As with all high-risk areas, the journey to the safe zone will not be easy. Other than zombies, there will be various obstacles to be overcome on that long road to safety, and three story modes to enhance the zombie apocalypse experience. Using technology and gamification, Run For Your Lives works towards its goal of making exercise fun, helping participants encounter a new experience while reaping the joys and benefits of getting active.



"We're truly excited about bringing back Run For Your Lives to Malaysia. This unique experience promises participants a thrilling journey filled with different obstacles that will certainly get their adrenaline pumped up," said Mr.Leong Delon, Founder and Chief Executive Officer of Monkey Theory Sdn. Bhd.

Early bird registration can be done on http://secure.monkeytheory.asia/event/Run-For-Your-Lives-Malaysia from Saturday, October 1st while payment can be made via credit/debit card and online banking.

Participants will be given a choice to run as a Survivor or a Zombie, which provides them with different entitlements.

Survivor - Entitlements Wrist tag, t-shirt, and medal
Zombie - Wrist tag, t-shirt, medal, and professional makeup

Ticket Price (Early Bird) RM69.00

Run For Your Lives Malaysia is organised by Monkey Theory Sdn. Bhd., with the support from Hype Malaysia, TanTan News and Siakap Keli as the social media partners. The official partner is Sunway Lagoon, with Aery Jo Academy as the makeup professionals.

In conjunction with the event, members of the media were treated to a movie night to catch Train to Busan, depicting that crucial life-and-death moment, in keeping with the theme of Run For Your Lives.

The official hashtag for Run For Your Lives Malaysia is #RFYLMY.

More information and updates can he found on Run For Your Lives Malaysia's Facebook page at https://www.facebook.com/rfylmy/

Superdry Sport is Now Available in Malaysia



Cool, comfortable and on top of your game, Superdry's AW16 Sport collection is in a league of its own.

From dedicated gym buffs to casual runners, Superdry's latest Sport Collection is next season's must-have fitness look. Already proven popular in the celebrity world, Superdry's flattering and breathable hi-tech fabrics featuring the hottest colour trends assure a stylish look with professional performance. With the women's range now into its third season, and men's into its second, Superdry Sport is fast establishing itself as the go-to destination for fashionable fitness lovers.



Key colours across the men's collection include bursts of cobalt blue against a base palette of solid black and charcoal, and signature branded detail has been embedded throughout the versatile collection. Hero items include running shorts, funnel neck tops, moisture wicking vests and zip-tech gym hoodies.



The Tech Gym Bomber in grit grey and black offers men a stylish twist for a modern workout wardrobe. As with every Superdry collection, impeccable attention to detail has been incorporated throughout. Reflective stitch detail, gloss print graphics, super soft touch fabrics and secure branded zip pockets give a slick sport-tech feel to the high-performance range.



Moisture wicking fabrics have been used to ensure fitness fans stay cool while working out, and brushed fleece lining with high visibility branding has been incorporated across the line to provide warmth and safety when active outdoors. Quality is, as ever, central to every piece within the collection.



For women, hero prints including water wave graphics and subtle blush pink carno inject texture into the collection, alongside python skin patterned sports bras, trainers and kit bags. The Gym Funnel Shell Hood is a perfect layering piece for running, with reflective branding for stylish visibility.



Leggings and Capris featuring specialist emboss prints give a cool, unique brand statement to gym bag essentials, whilst the Scuba Zip Sports Bra offers a slick update to a classic shape.



http://www.superdry.com/sport
https://www.facebook.com/OfficialSuperdryMalaysia/

Wednesday, September 21, 2016

Media Release: Diana Riesler Returns To Defend Her Title in the Last IRONMAN® MALAYSIA, LANGKAWI,



Kuala Lumpur, Malaysia, 14 September 2016 – IRONMAN® Malaysia, Langkawi returns to the Jewel of Kedah Island on 12 November, 2016. Last year’s race saw German female professional athlete Diana Riesler bag her second consecutive IRONMAN Malaysia, Langkawi win.

Having finished the 2015 race with a time of 09:37:06, and the 2014 race in 09:26:38, the German pro returns to take home her third consecutive title win.



On her return for the third consecutive IRONMAN Malaysia, Langkawi, she said “I’m very excited to be coming back to Langkawi to defend my 2014 and 2015 title wins. IRONMAN Malaysia is one of my most favourite IRONMAN races in the world. I have been fortunate enough to race this location in the past and every time it was fascinating, taking in the beauty of Langkawi’s nature during the race.

On the Tropical IRONMAN Adventure, she said “the beauty and outstanding event touched me deeply. The scenery is stunning, the event is well organized and the race course is one of the most unique I have raced. Everybody who wants to do a very special IRONMAN has to put IRONMAN Malaysia, Langkawi on their bucket list.”



“We are very pleased that Diana Riesler has decided to return and defend her 2014 and 2015 title wins. She is a strong athlete, with an iron will and a passion for triathlon. She has a long and celebrated history with IRONMAN, and we wish her the best of luck this November,” said Geoff Meyer, Managing Director of IRONMAN Asia.

The second annual IRONKIDS race will take place on November 11, with organizers expecting up to 300 participants aged 5 - 13 years old racing in two age and distance categories - 500m (age 5-10) and 1km (ages 11-13) - on Cenang beach. Sports enthusiasts will have a chance to check out the latest sports and lifestyle offerings at the IRONMAN expo at the Mahsuri International Exhibition Centre, which will also host Pro Athlete sharing sessions and athlete briefing sessions.



The Langkawi race returned to Malaysia after IRONMAN set up a new office there in 2014 following a 3 year hiatus from the previous licensee. IRONMAN Malaysia will see the end of the three year contracted term with Malaysia Major Events (MME).

The event has definitely put Malaysia back on the global calendar. Last year’s race brought in 59 professional athletes from around the world, including Riesler and male pro champion Mike Aigroz of Switzerland. Malaysian athletes made up 17% of the close to 1000 participants.



The people of Langkawi have benefited greatly from the event from the aspect of both tourism and personal involvement. IRONMAN appreciates the support from MME, the Langkawi Development Authority (LADA) and the people of Langkawi for making IRONMAN Malaysia a great success over the past few years.

IRONMAN Malaysia, Langkawi will take place on Saturday 12 November, 2016.

For more information, visit www.IRONMANMalaysia.com.

Sunday, September 11, 2016

Media Release: adidas Athletics Tackles the Crucial Make-or-break Period Pre and Post Competition



Kuala Lumpur, 6th September 2016 – adidas, the world’s leading sportswear innovator, recently announced the launch of a brand new category – adidas Athletics. Designed to deliver a fresh take on traditional pre and post-match outwear, the adidas Athletics collection is specifically engineered to remove distractions and maximise athletes’ focus in the make-or-break period before they compete.



adidas Athletics, for any athlete in any sport, will launch on Saturday 10 September with the adidas Z.N.E. Hoodie - the first product in the revolutionary range. For any athlete, maintaining concentration immediately before they take to the field is vital to their performance, regardless of their sport. The adidas Z.N.E. Hoodie was designed with this need in mind, helping athletes stay mentally strong thanks to three key elements; reduced noise distraction, minimal visionary interference and protection from discomfort. It combines cutting-edge craftsmanship with luxe fabric and a striking aesthetic to make it a sportswear essential, whether for performance or leisure.



The over-sized hood combines double-layered side and front panels to eliminate outside distractions, keeping the athlete warm and focused. It is large enough to accommodate over-ear headphones, enabling the pre-game music rituals synonymous with elite athletes. The hoodie’s premium, heavyweight cotton/polyester/elastane blend is designed for comfort: a “Made 2 Move” seam construction and dropped shoulder ensures the athlete can move freely and gives it a bold, modern look. Hidden zipper pockets are perfect for storing personal items when on-the-go.



Michael Krapohl, adidas Senior Product Manager said, “With adidas Athletics we want to take the opportunity to champion a unique and as-yet unexplored perspective for our athletes, responding to their needs and telling their stories in the 24 hours before and after they perform. We know how important a pre-ritual can be, whether that’s Ivanovic’s breathing technique or Bale flexing his wrists in concentration, we want to give them the focus to get their head in the game.”

“We designed the adidas Z.N.E. Hoodie - and the entire range - to allow athletes to tune into their pre-game strategies and personal rituals, and to centre themselves for their own personal challenges. Aesthetically, we are passionate about creating products with the finest crafted details and a sleek, athletic look.”



For the official unveil, over 20,000 athletes worldwide have received Z.N.E Hoodies to be part of the social media launch activation.



The adidas Z.N.E. Hoodie is available at RM350 and will be available at all adidas Sports Performance Stores and online at shop.adidas.com.my. To learn more, visit adidas.com.my/athletics_zne.

Saturday, September 10, 2016

25 Reasons To Enjoy The Wondrous Wheatgrass



Who would have thought that the innocuous, delicate little wheatgrass could pack such a powerful punch when it comes to health benefits?

Wheatgrass is the young grass of the common wheat plant called triticum aestivum, an incredible edible grass that can be juiced into a “wheatgrass shot,” or milled down into a fine green powder that’s used to create a multipurpose product for both humans and animals.

Lots of testimonies and studies have emerged over the years on the benefits of consuming raw wheatgrass juice for health conditions including the common colds and coughs, constipation and colitis, skin conditions, infections and inflammations. It is also increasingly being researched for heart diseases and cancer.

“Wheatgrass is an amazing superfood due to its many health properties and curative powers,” says pharmacist Ling Mooi Li, founder of popular premium fresh fruit juice and smoothies company Juice Works Malaysia.

“Wheatgrass contains a rich supply of chlorophyll and helps to fights free radicals ravaging our bodies. It is also a natural source of vitamins A, C, E, K and B; minerals and enzymes including iron, magnesium, calcium, potassium, zinc and amino acids.

“Although wheatgrass is popular today, it is not a new fad, as ancient civilisations dating back centuries have consumed it raw. Our forefathers have realised the immense benefits even then as a nutrient-dense plant food.”



Juice Works is the first in Malaysia to offer pure and wholesome wheatgrass that are freshly harvested and juiced on the spot upon orders, and served in small shots with a wedge of orange to balance its slightly bitter taste, or added into a juice or smoothie.

The wheatgrass offered by Juice Works Malaysia are grown and harvested right before the customer to preserve the rich supplies of living enzymes in each blade of grass.

“I’d advise a slow and steady start should you wish to incorporate wheatgrass in your daily diet,” says Ling.

“Just take one ounce a day and gradually build it to two ounces. But because wheatgrass is so potent, all you really need is just two ounces a day to enjoy its many benefits. It’s also best to take it on an empty stomach where it could be better absorbed.”



Need further convincing to begin taking in more wheatgrass in your daily diet? Here are 25 reasons:

1) Wheatgrass is a treasure chest of live chlorophyll, which gives leafy plants its signature deep green colours, and serves as a crucial component for blood
2) This delicate plant contains a multitude of the freshest vitamins, minerals and enzymes in one easy to digest drink
3) Chlorophyll contains living enzymes, which fights free radicals in the body to slow down the aging process
4) Chlorophyll helps manage and even halts the growth of unfriendly bacteria from growing and thriving in the body
5) While chlorophyll can be extracted from various plants, wheatgrass contains a far superior amount as it includes vast stores of other elements
6) Chlorophyll helps heal and treat layers of the skin for conditions such as eczema, itching and poisoning
7) Wheatgrass helps clears up congestions and colds and even chronic sinusitis
8) Chlorophyll helps to purify the liver from an overload of toxins ingested daily
9) It also helps balance blood suger levels
10) Wheatgrass is regarded as nutritionally complete food as it contains a full spectrum of vitamins, minerals, and trace elements required by the body
11) It helps detoxifies the body in many ways
12) Wheatgrass helps to deal with irritable bowel disease and improves digestion
13) It is also a skin cleanser and can be absorbed if the body is immersed in a warm tub with the juice included
14) Wheatgrass aids in arthritis pain relieve when placed over a joint, as chlorophyll fights inflammation
15) Dandruff problems? Just rub a few tablespoons of wheatgrass juice over the scalp and let it soak for 20 minutes. It’s even been said to help with reversing the appearance of gray hair!
16) Wheatgrass is safe for those who are allergic or intolerant to gluten because it’s harvested before the grain has begun
17) Wheatgrass creates an oxygen-rich environment in the human body
18) It also helps heals scars when it’s rubbed across the skin or alternatively, you can just pour the juice into an ice cube tray to freeze and used at any time
19) Wheatgrass is an invaluable aid for weight loss as its manages the thyroid gland and its abundance of elements also help you with cravings
20) Wheatgrass acts as a great natural mouthwash. Gargle wheatgrass juice for a few minutes where it helps to prevent tooth decay, alleviate toothaches and treat bleeding gums
21) Wheatgrass contains anti-oxidant properties, which help lower total blood cholesterol and increase HDL or good cholesterol and levels of vitamin C in the blood
22) Wheatgrass is rich in fibre content, which improves digestive health especially when consumed as part of a diet rich with soluble and insoluble fibres like fresh fruits and veegetables
23) It improves eyesight on a whole especially night vision
24) It is a natural sleeping aid yet it also helps improve nerve signaling and creates better mental wellbeing
25) Wheatgrass offers a power packed boost to the immune by increasing the red blood cell count to offer more energy

Media Release: ASICS Launches GEL-QUANTUM 360 CM, Introducing Ground-breaking Chameleon Colour-shifting Mesh



ASICS Asia Pte Ltd has announced the release of the GEL-QUANTUM 360 CM, the newest model in the GEL-QUANTUM 360 series, with a groundbreaking Chameleoid Mesh. Like the original GEL-QUANTUM 360, the new high performance shoe provides athletes with 360 degrees of ASICS’ award-winning GEL Cushioning, giving athletes superior shock attenuation and durability.



The GEL-QUANTUM 360 CM follows the release of the inaugural GEL-QUANTUM 360 in July 2015 that was expertly engineered for over three years at the ASICS Institute of Sport Science in Kobe, Japan.



"For this season we will introduce a new type of upper mesh material on our premium cushioning shoes: Chameleoid Mesh." said Gerard Klein, ASICS Global Footwear Product & Merchandising Division Senior General Manager. "This material has great functional benefits like breathability and different stretch properties, and the consumers will be especially surprised of the different color effects it will create from different angles. A great comfortable fit combined with outstanding appearance."



The shoe’s high-performance ASICS GEL Cushioning System reduces shock along the entire foot and allows for more natural movement throughout the gait cycle, while the full-length TRUSSTIC SYSTEM technology provides extra structural stability. GELQUANTUM 360 CM’s features superior cushioning while maintaining stability, providing athletes more performance support during any workout.



The GEL-QUANTUM 360 CM is available in five new Chameleoid Mesh colour ways for men and for women.

Colour combinations include “Flash Coral/Black/Silver” and “Aquarium/White/Flash Coral” for women and “Island Blue/White/Hot Orange” and “Midgrey/White/Green Gecko” for men.

The GEL-QUANTUM 360 CM retails for RM699, and is now available at all ASICS stores and select speciality and sporting good stores.

Thursday, September 08, 2016

Race Recap: Ortho Run 2016



We signed up for Ortho Run because it’s a rare chance to have running event so close to home – within walking distance.  An extra hour of beauty sleep for us. Heheh!

A video posted by runwitme (@runwitme) on



Ortho Run is organised for the first time by the Department of Orthopaedics & Traumatology, Hospital Canselor Tuanku Muhkriz, UKKMMC in conjunction of their 40th anniversary. The run also aims to collect some fund for the renovation of the Orthopaedic Ward and spread awareness about the importance of taking care of one’s limbs especially the feet.



The route took us to the hilly parts behind HUKM into Taman Midah before making a big round of outside the perimeter of Taman Tasik Permaisuri.



It's always a good run if you can spot Lucozade at the drinking station! Love the tangy orange flavour that refreshes the tired body.



We like the big and prominent signages. The distance markers are quite accurate too, according to our Nike+ Run Club app.



We had to be extra cautious when running on the roads because we were sharing with the other motorised vehicles. It is impossible to fully close the road because the run was organised in a residential area. The fact that there is a Pasar Tani every Saturday near the tasik area adds to the congestion of the roads. Perhaps, the run can be organised on a Sunday instead - less cars, better run.



The traffic police and road marshall were doing a good job controlling the traffic! Thank you!



We were quite happy when we were about to reach the gate of HUKM. Our running app showed on 9km covered. The run must be under distance, we thought. But nope, we got it wrong. We had to run around the HUKM compound which is built on a slope.

Oh, now we get it! "Save the limbs" means save them for the last km. Heheh!



And finally we reached the finish line and our GPS showed 10km on the dot!



There were some free health check and consultation provided by HUKM after the run.



Congrats to all the winners!



We heard some commotion near the finish line when we were busy snapping photographs of the winners. We saw a beggar being chased by a good looking man.



It turned out to be a movie shoot. The title is not revealed but we heard it will be released for Chinese New Year next year. Are we going to be in the movie? Well, probably some of you are! Watch out for it!



More than 1,200 runners too part in the Ortho Run. Congratulations to the organisers for a job well done. We hope that this run will be organised annually. We would love to see some running clinics or talks by the experts from the Orthopaedic Department on foot care and injury prevention prior to the run. Yes! Save the limbs!



For photos of Ortho Run, please visit https://www.facebook.com/OrtoRun2016/

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