Thursday, September 03, 2015

Media Release: adidas Goes for the Long Run with its Standard Chartered KL Marathon 2015 Licensed Merchandise

Kuala Lumpur, 3 September 2015 – adidas, the world’s top sports brand has recently became the Official Apparel partner for the Standard Chartered KL Marathon 2015 and will be seen supplying the authorised marathon racing top. In conjunction with this grand partnership, adidas launches its exclusive Standard Chartered KL Marathon licensed merchandise to celebrate this momentous collaboration. Tailored to suit for the upcoming marathon, the licensed merchandise range includes the Fall/Winter 2015 Supernova Glide BOOST running shoes series, the ‘run’ ClimaLite® top for men and women, a limited edition cap as well as a handy water bottle by adidas.

The Standard Chartered KL Marathon, a premium running marathon where runners eagerly prove their capabilities, has been held for six years consecutively. On the 18th of May 2015, adidas has signed a partnership agreement with Standard Chartered KL Marathon to be the Official Apparel partner for the marathon. With adidas’ aim to provide apparels that go beyond expectations, runners can benefit from its running gears built from quality materials which offer a boost in energy, great comfort and flexibility.

Approaching the marathon day, first timers and hard-core runners alike have channelled their focus on training stamina and ultimately looking for the appropriate set of running apparels. Dedicating to achieve their goals, runners are keeping their head in the game to acquire the best record time in this upcoming marathon on 4th October 2015.

Being the Official Apparel partner for this prestigious marathon, adidas has used its latest ClimaLite® apparel technology featuring cotton yarns and synthetic fibres. It is designed to allow sweat evaporation from the fabric surface to stay cool and dry under the hot Malaysian weather, hence comfort and extensive performance will not be compromised. “I am confident that runners will enjoy the cooling benefits of the new running shirt designed for this marathon,” said David Wong, Senior Manager, Brand Activation of adidas Malaysia. “Through this joint venture, we aim to deliver beneficial sports equipment to maximise running and training. We seek opportunities to help athletes of all levels to accomplish peak performance with every adidas product,” added Wong.

The licensed top is designed with adidas’ ClimaLite® technology that serves as a lightweight top for extensive performance, and a pair of Fall/Winter 2015 Supernova Glide BOOST running shoes series for added support and feet protection. During the event, adidas has also showcased an array of running apparels such as the revolutionary Fall/Winter 2015 Ultra BOOST running shoes, and the recently released Climachill apparels for runners to choose from as they prepare for the race.

“We are proud to celebrate this partnership with Standard Chartered KL Marathon by launching the exclusive SCKLM 2015 licensed merchandise and running kit,” continues Wong. “This grand partnership is a highlight of our commitment to present sportswear that extensively elevates athletes’ performance. We look forward to continuously move ahead by innovating and improving our sports products.”

The adidas Standard Chartered KL Marathon 2015 Licensed Merchandise will be available at any adidas Sports and Performance outlets nationwide. You are able to purchase the SCKLM 2015 licensed merchandise with the price as follows:

1. ‘run’ ClimaLite® top, RM90
2. adidas cap, RM45
3. adidas water bottle, RM25

In addition, registered runners for SCKLM 2015 can now purchase a pair of the Fall/Winter 2015 Supernova Glide BOOST at a special price of RM299 (Normal price RM430, inclusive of GST) at any participating adidas Sports and Performance outlets. By presenting your proof of participation for the SCKLM 2015, you are able to enjoy a complimentary customised name-stitching service available from 3rd September to 15th November 2015 at The Marathon Shop outlets at Lot 10 Shopping Centre, Kuala Lumpur and Sunway Pyramid Shopping Mall, Bandar Sunway.

Join the adidas Energy running movement by following:





HASHTAG #ultraBOOST #boostyourrun #adidasMY #BoostKL

For more photos from the launch, please click HERE.

Media Release: The Music Run™ by AIA

Get ready to rock! After the success of last year’s event, The Music Run™ by AIA will be bringing the beat back to where it started – Kuala Lumpur, Malaysia for the 2nd consecutive year – bigger and better! Having toured Asia and entertained over 50,000 Music Runners™ from Singapore, Taiwan, Indonesia, Thailand and Myanmar, The Music Run™ by AIA promises to deliver a brand new experience to participants on Saturday 10th October at the iconic Sepang International Circuit.

The Music Run™ by AIA 2015 offers a music and fitness experience like no other. Participants, or Music Runners™, can walk, run or dance through five 1km music zones featuring five different music genres; Rock, Pop, Old School, Hip Hop and Dance. True to the event tagline Your music, Your beat™, Music runners™ can stake their claim on the music in rotation by voting for their 5 favourite tracks in each music genre on the website

The five most popular tracks from each genre will then be selected to form music zone playlists for the actual run. Unlike other marathons and themed running events, The Music Run™ by AIA has no time clock which means anyone of any fitness level can join in the fun and complete the run at his or her own pace.

Taking place for its second year round, The Music RunTM is proud to have an ongoing relationship with its partners the likes of Linora Low who will continue to re-live the beat as well as get the adrenalin-fuelled excitement going, after the finishing line, Music RunnersTM will get their fist-pumping and heart thumping at the end zone with some of the hottest and amazing line ups in Malaysia – Paperplane Pursuit and Darren Ashley.

AIA, a passionate supporter of sports in the country, has returned as the Presenting Sponsor for the KL edition.
Registration is now open via the website

Date: 10th October 2015 (Saturday)
Time: 1600 - 2100
Venue: Sepang International Circuit
Entry: MYR$70 (Standard Run Pack) Includes Official Event Tee, Drawstring bag, Car decal, TMR temporary tattoo, wrist band, runner’s bib and finisher medal)

MYR$110 (Rock Star Pack) Includes Official Event Tee, ‘Live the Beat’ Baseball Cap, ‘Live the Beat’ Phone Case, ‘Live the Beat’ Rave Shades, Drawstring bag, Car decal, TMR temporary tattoo, wristband, runner’s bib and finisher medal)

Registration: Now open until we sell out (tickets are going really quickly!)
Facebook: /TheMusicRunMY

Wednesday, September 02, 2015

Media Release: adidas Group acquires Runtastic

Kuala Lumpur, 2 September 2015 – The adidas Group and runtastic GmbH today announced that adidas AG has acquired all outstanding shares of runtastic GmbH. The transaction values Runtastic at an enterprise value of € 220 million (over RM 900 million).

In line with the Group’s strategic business plan ‘Creating the New’, this acquisition reinforces the adidas Group’s commitment to inspire and enable athletes of all levels to harness the power of sports in their lives. Runtastic’s vision for 2020 is to have every individual living a more conscious and active lifestyle, leading to a longer and happier life. This proves that the adidas Group has found a perfect partner that fully understands the potential convergence of sports, digital and data in a world of vast connection and much demand.

The adidas brand was the first in the industry to comprehensively bring data analytics to athletes. With decades of continuous investment in sports science, sensor technology, wearables and digital communication platforms, the adidas Group is one of the forefront companies that have further innovate sports and change the game through technology. adidas’ variety of digitally enabled products such as balls, wrist devices, apparel, shoes, web control and phone apps goes unmatched. There are no other sports company that serves diverse sports and fitness activity coverage, as well as understanding of data related to athletes’ both physiology and motion in play – from pro athletes, world record holders, professional sports and college teams to athletes of all levels right down to kids in gym classes.

Combining the capabilities of both partners, the adidas Group is put in a prime position to unleash its knowledge of sports. Runtastic’s fast pace, dynamism and high energy will speed up the adidas Group’s ability to reach both partners’ equal vision to make sports inspiring and part of everyone’s lives. With the ever changing landscape, this partnership’s mission is to create unexpected sports experiences that will resonate and stand out in the world of applying technology into sports.

Founded in 2009 and headquartered in Pasching near Linz, Austria, Runtastic has shown tremendous growth in a short period of time. With more than 140 million downloads and around 70 million registered users, Runtastic has a strong and unique industry position. Available in 18 languages, Runtastic is already one of the most diverse global players in the health and fitness app market. It is operating on a multi-app strategy with over 20 apps covering a wide variety of endurance, health and fitness activities. Through a highly engaged and active user-base, the company has already established solid revenue and earning streams. With high user satisfaction, an impressive pipeline of innovative concepts and relentless speed to market, momentum is expected to remain robust in the coming years.

Holding 50.1% ownership, Axel Springer SE was the major shareholder of Runtastic GmbH through its subsidiary Axel Springer Digital Ventures GmbH. Other main shareholders were Austrian business angel Dr. Johann Hansmann, and company founders Florian Gschwandtner, Alfred Luger, René Giretzlehner and Christian Kaar who will continue to run Runtastic within the adidas Group. “Digital technologies are providing new capabilities and insights to help athletes of all levels take control of their sporting destiny – whether improving their performance, sharing their experiences, or creating their own great social moments of sport,” said Herbert Hainer, CEO of the adidas Group. “This investment will add considerable value on our journey to deliver new world-class sports experiences. Besides that, it offers the opportunity to grow a highly engaged athlete user-base and leverage the power of our broad product portfolio. Therefore, I am very happy to welcome Runtastic’s passionate employees and their 70 million active athletes and sports lovers to the adidas Group family,” added Hainer.

“adidas is the perfect strategic partner for Runtastic and we are very eager to leverage our business in new and unique ways for the future,” said Florian Gschwandtner, Co-founder and CEO of Runtastic. “By bringing cutting-edge input from our leading position in the digital space to one of the great world leaders in the sports and fitness industry, I am personally looking forward to pleasing and surprising new and loyal users with the best products in the world. Together, we will make exceptional and unexpected things happen,” continued Gschwandtner.

Signing and closing of the transaction have both taken place simultaneously. In connection with the transaction, Deutsche Bank is acting as financial advisor to the adidas Group, and Ashurst LLP and Schoenherr are serving as legal counsel. Allen & Company LLC is acting as financial advisor to Runtastic, Milbank Tweed Hadley & McCloy LLP and 42law are serving as legal counsel.

The Runtastic mobile app is now available for download:
For Apple Runtastic on Apple App Store

For Android Runtastic on Google Play Store

For more information, please visit our corporate website:

Come join the adidas Energy running movement by following:





Thursday, August 27, 2015

Media Release: BSN Putrajaya Night Marathon Returns With New Look and Feel!

KUALA LUMPUR, 26 August – At a press conference today, the organiser of the BSN Putrajaya Night Marathon (BSNPNM) announced a major rebrand of the city’s largest annual night marathon by introducing a new, refreshed logo identity and adding the 5km Glow Run as one of its offered categories.

BSN Deputy Chief Executive, Siew Kin Meng said the rebrand exercise is timely following an amazing response from marathon enthusiasts when all 12,000 places were taken up in less than 10 days after it opened for registration on 22 June.

A video posted by runwitme (@runwitme) on

“BSN is proud to become the exclusive Title Sponsor of the BSNPNM for the 5th year running. The new logo represents evolution and modernisation as well as our long term commitment to this event,” he said during the BSNPNM Press Conference and Hi- Tea today.

Siew added that the new logo has a minimalist, clean, strong and modern design to create a striking new look. The font is bold and solid which symbolises the maturing of the event. It can stand on its own and be recognisable.

“Meanwhile, the black colour looks powerful and represents strength, power and authority, while the icon of a human running and usage of font are in alignment to show unity, progression and balance,” he said.
Siew said BSNPNM is the only marathon that provides runners with insurance coverage during the event, offering them protection during the competition until they are safely back home after the race. The coverage is by BSN’s sister company Gibraltar BSN.

Speaking about the new 5km Glow Run, Siew said a total of 2,500 runners have signed up for the category and each runner will receive a glow stick, glow glasses and glow shoe laces for the race.
“The 5km Glow Run route will be lit and decorated with glowing lights with LED lighting cones placed along the route, and the BSN cheer team will also be placed at Jambatan Sri Gemilang just to add some joy and excitement for the runners and spectators,” he added.

Apart from the 5km Glow Run, BSNPNM 2015 will also include a full marathon (42.2 km), a half marathon (22.1 km) and a 10km Corporate CSR Run.

“The rebrand exercise reflects an effort to better embody the race’s evolution to a world class running event in line with some of the world’s best-known races,” Siew said.

In addition, the BSNPNM 2015 is also set to raise funds for the Department of Paediatrics in four hospitals, namely Hospital Kuala Lumpur, Hospital Selayang, Hospital Sungai Buloh and Hospital Tengku Ampuan Rahimah, Klang.
“At BSN, we believe in caring for the less fortunate, and helping to raise funds is one way to do this. We also want to build meaningful relationships, such as by supporting activities that people care about, including popular events like the Putrajaya Night Marathon,” he said.

The four beneficiaries for this year’s fundraising, through the 10km Corporate CSR Run, will receive donations from the collection of entry fees in the corporate bodies category.In 2014, a total of RM100,000 was collected through the participation of corporates and donated to the Persatuan Dyslexia Malaysia (PDM).

Media Release: Batik Fun Walk 2015

Let’s get busy and be creative for a Sunday morning walk !!

Sunday mornings are the best time for some fun and exciting activities for the families ! And Batik Fun Walk is surely one of it.

Yayasan Budi Penyayang Malaysia (PENYAYANG) is pleased to announce that the Batik Fun Walk will be held on Sunday, 25 October 2015 at 6:30 am at Lanai, Malaysia Tourism Centre (MaTiC), Jalan Ampang, Kuala Lumpur.

The Batik Fun Walk is an annual event of the Malaysia Batik: Crafted for The World Movement. It is good wholesome fun that everyone in the family can take part in and enjoy. Over the past years, this fun event has grown, with added interest from sponsors and walking participants alike.

The Prizes
Prizes will be awarded for the following:
1. Youngest Participant
2. Oldest Participant
3. Largest Group
4. Individual Most Creatively Dressed in Batik
5. Family Most Creatively Dressed in Batik
6. Lucky Draws
7. Grand Prize

The Route
The route for the Batik Fun Walk will be 2.3 km. It will start and end in Lanai, MaTiC. The route will take you down to Jalan Sultan Ismail, then right up to Jalan P. Ramlee and back to Jalan Ampang.

For the second year in a row, Batik Fun Walk is included in the Ministry of Youth and Sports’ FIT MALAYSIA Campaign. PENYAYANG is a firm believer in a healthy family being the nucleus of a healthy nation.

Participation Fee
For a fee of RM20, participants get a batik sarong, a goodies bag of mineral water and buns and the chance to take part in this healthy and fun event. Children under 12 can join free of charge.

Please visit to download form.

For more information, please call the organizer, Yayasan Budi Penyayang Malaysia at 03-8946 0222.

Moonwalk Jogathon @ Taman Rekreasi Bandar Mahkota Cheras

What? Jogathon

When? 10 October 2015 (Saturday) 6.00am

Where? Taman Rekreasi Bandar Mahkota Cheras

Who? Organized by Pesta Tanglung UKM and Persatuan Penduduk Bandar Mahkota Cheras

How far/ How much? 8km / RM25

How to register? Click

Need more info? LIKE

Media Release: Heroes Battlefield Obstacle Run 2015

Petaling Jaya, 20 Auguest 2015 - Obstacle runs are the new marathon. They go beyond just testing a runner’s stamina by adding challenges of strength and endurance. Paradox; a public relations, advertising and event agency based in Petaling Jaya, wants to take these challenges and turn them into an experience.

Paradox is introducing The Heroes Series, which will transport obstacle runners to different places and eras as they navigate a series of carefully constructed challenges to make it to the finish line.

The Heroes Series has its sights set on reinventing health and fitness in Malaysia by adding new elements that require reflexes, quick thinking and teamwork through real life scenarios. Founders and entrepreneurs, Aaron Chee, Gobinathan and Stanley Sin say that runners can expect unique scenarios and challenges like escaping from a prison building or a shipwreck through the lifetime of the series.

To kickstart the series, the organisers launched Heroes Battlefield, the first run of the series, a 10 km, 20 obstacle run at the Sepang International Circuit. It is themed around an evacuation from a battlefield where runners will have to go through clouds from smoke grenades and possible enemy fire while testing their mental and physical strength under pressure.

No detail was spared to make the experience as authentic as possible with simulated gunfire sound effects, army captains who shout orders and battle cries, and wounded soldiers whom you can help to earn extra badges. (Yes look out for mini missions along the way)

Heroes Battlefield will be happening 31 October 2015 at Sepang International Circuit. If you think you have what it takes to survive the battle, sign-up now at and visit to stay updated on the event. Tickets will be on sale 20th August 2015.

Be part of the action now on social media. Just search for MYHEROESSERIES on facebook (, Twitter ( or Instagram ( for the latest on Heroes Battlefield and upcoming Heroes Series obstacle runs.

Wednesday, August 26, 2015

The Reebok Spartan Race Malaysia Extended One More Day Due To Popular Demand

With Saturday race (10 Oct 2015) close to being sold out, the organisers have opened up a second race day on Sunday, 11 Oct 2015!

Be the first to get special VIP registration prices for the best heat times -> HERE.

VIP Open Heat Individual Price @ RM129++/ pax
VIP Open Heat Team 3+ Price @ RM 119++/pax

Special VIP registration prices will only be available from now to 30 Aug (midnight). Share this info with your friends before it goes public on Merdeka Day!


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