Press Release: Nike Unveils Nike Flyknit Air Max and Air Max 2014

Nike Air Max 2014 (Men's)

Next generation Nike Air Max running styles include the first ever Flyknit Air Max as well as a lighter, more flexible Air Max 2014.

Malaysia, December 10th 2013 – Both of the new Air Max styles offer runners a lighter, more flexible and ultra-cushioned ride and are highlighted by a two-color faded airbag. Nike designers leveraged runner’s insights combined with data from the Nike Sports Research Lab to increase flexibility and decrease weight in the outsole.

To further improve the design, the team incorporated unique flex grooves that encourage a smoother transition. Shaving even more weight, the designers took a cue from Nike’s heritage by using a redesigned Waffle outsole for better traction.


Nike Air Max 2014 (Women's)

NIKE FLYKNIT AIR MAX
For the first time, Nike has paired innovative Nike Flyknit technology with the ultra-cushioned ride of Air Max. Nike Flyknit allows designers to precision-engineer areas of support and breathability into a virtually seamless upper, delivering a superior, lightweight fit. The Flyknit Air Max also integrates Flywire technology for additional support throughout the upper.

NIKE AIR MAX 2014
For those runners who prefer a more traditional fit, the new Air Max 2014 features a lightweight, engineered mesh upper. Designers paired the engineered mesh with a lightweight foam and seamless overlay that conforms to the shape of the foot and provides additional structure and support.


Nike Flyknit Air Max (Men's)

The first of six inline colors of the Nike Air Max 2014 will be available at Nike retail stores from December onwards. While the Nike Flyknit Air Max will be available from January 2014. Nike Air Max 2014 and Nike Flyknit Air Max retail at RM 609 and RM859 respectively.


Nike Flyknit Air Max (Women's)

The Nike Flyknit Air Max and Air Max 2014 are the latest introductions to the legendary Air Max franchise. The original Nike Air Max 1 was the first shoe to feature visible air and revolutionized the athletic footwear industry, reshaping the design landscape for performance running footwear. In the years following, Air Max shoes have become the epitome of running performance and style.

PEKA's Race For A Greener World Has Begun

The long awaited race to plant a tree has returned. All they can say for now is that it will be the FIRST In-City Forest Run, here in Kuala Lumpur! Save the date: 29 March 2014 and watch this space for more information.

More info http://pekamalaysia.org/

Press Release: MPIB Run 2014 Began Counting Down to Race Day & Project “Good Deed Shoes 2014” Launched

“Oldest Runner from Multi-Purpose Insurans Bhd donated his pair of used running shoes to Orang Asli community Representative, Mr. Arok Hanong”

Kuala Lumpur, 10 December 2013 - Mr. Ong Kok San at 65 is still running and is the oldest 12 km runner from Multi-Purpose Insurans Bhd.

At the 30 Days Count-down to Race Day and “Launch of Project Good Deed Shoes 2014”, he said “it never fails to excite me to be running the next race and I give my 100% support to this Corporate Responsibility Project (CSR) “Project Good Deed Shoes 2014”. As a regular runner, I change my shoes often and I do have many pairs of used running shoes which are still good for daily wear so why not put them to good use?”

Multi-Purpose Insurans Bhd, the Event Owner and Organizer of MPIB Run 2014 held a 30 Days Count-down to Race Day cocktail at the Royal Lake Club, Taman Tasek Perdana and in conjunction with the Event, launched the “Project Good Deed Shoes 2014”.



Members of the Media and sponsors were present to witness the Launch and joined the Count-down Event. The Count-Down Event was also an occasion for representatives from 3 Universities namely; Tunku Abdul Rahman University College, Taylor’s University and Sunway University to receive their sponsored shoes and sports attire from Ms. Jayne Liew, Event Leader from Multi-Purpose Insurans Bhd and Mr. Thanasekaran of Stream Enterprise. Ms. Kan Boon Wai, Senior Vice President, Head of Bancassurance of Alliance Bank Malaysia Berhad presented a debit card with RM100 worth of credit to 10 students from each University.

Mr. Ong Kok San speaking in his capacity as the oldest runner from Multi-Purpose Insurans took the opportunity to thank main sponsors; Alliance Bank Malaysia Berhad and New Balance as well as co-sponsors; BP Healthcare Group, Gleneagles Hospital, Hwang Investment Management, KT Tape, Leong Adjustment Sdn. Bhd., Magnum, Mamee, Massimo, Nestle Fitnesse, Nestle Milo, Nestle Ice-cream, Penyelarasan Angkasa Sdn. Bhd., Pilatique, Revive Isotonic, Safeguards, Simply Juice, and TAGs



To find out more about the Project Good Deed Shoes 2014, please click HERE.

Mizuno - Creating Waves In The Malaysia's Running Scene

Mizuno Corporation is a Japanese sports equipment and sportswear company founded in Osaka, Japan back in 1906 by Rihachi Mizuno. The Mizuno brand existed one century ago and we are constantly producing sporting products, footwear and attires for every single sports activity that you could imagine.
Mizuno brand building effort is reflected in Osaka Marathon, recognized as an International running event since its inception in 30th October 2011 that attracted more than 30,000 runners around the globe.

Running fever has begun to cultivate amongst Malaysians. World of Sports a sole distributor for Mizuno carried a wide range of performance gear consisting of footwear and attires catered towards active urban lifestyle, trendsetting by complementing the indoor and outdoors sporting activities. The very first Mizuno Wave Run was introduced since 2005 at Padang Merbok, attracted approximately 900 runners and from then on it become an annual event. After 8 years nourishing the brand, it grew to 4,500 runners presenting its brand new venue at Dataran Putrajaya, Precinct 3. During this event World of Sports introduced two new running categories which are 7KM for (amateur and beginners) and 16KM for (advanced and elite) runners according to Joachim Heng - Senior Marketing Communications Manager of World of Sports.

Mizuno performance gears are directly designed in Japan, supported with state-of-the-art Japanese R&D facilities, delivered to us with stringent product quality. Products performed on athletes for various sports activities such as running, soccer, futsal and many indoor sports.
Mizuno is a brand that develops sporting gears product from head to toe. When it comes to Mizuno running shoes, its legendary WAVE technology is adapted, embedded and delivering traction, comfort and stability to all runners and related sportsmen.

Wave Technology – A unique technology that combines the two key elements which make great running shoes; cushioning and stability. Mizuno has created a Wave to suit every type of runners.

• DOUBLE FAN-SHAPED WAVE – Wave technology that gives the highest levels of support combined with excellent cushioning found in related shoes models WAVE RIDER 17, WAVE HITOGAMI & WAVE SAYONARA



• INFINITY WAVE – The next level of Wave technology with a more visible and effective construction. The ultimate Wave features two parallel plates that sit together with soft cushioning pillars in-between to provide unrivalled cushioning and improved durability by absorbing and dispersing the impact at foot strike found in related shoes models WAVE PROPHECY 3 & WAVE CREATION 15



Mizuno introduces a new technology named U4ic. A unique midsole compound that is approximately 30 percent lighter then its predecessor Mizuno ap+ without any loss of comfort or performance.



Mizuno BIOGEAR TECHNOLOGY incorporates a variety of proprietary technologies designed to benefit individual running experience. BIOGEAR products are presented in various categories according to model type. The highest model is embedded with the most features starting from BG8000, BG5000, BG3000 and BG1000. Top-notched BG8000 for instant features Mizuno Powermesh that provides pelvis support to stabilize running posture, knee support to reduce vibration and misalignment of joints.



Dynamotion™ Fit patterning for better anatomical fit of garment, offering freedom of movement. BIOGEAR compression technology promotes better circulation, reduces muscle fatigue. Mizuno DryLite® Moisture management technology keeps the body dry. The concept of Mizuno compression gear is to provide muscles support during performance and comfort whilst gaining a faster recovery rate.



Running becomes essential sporting event to Malaysians who are constantly pressured with working life within the urban concrete jungle. Today, passionate Malaysians began to get active by joining marathons, races and at the some time raise funds for good cause. Within our country context, several major events have been organized by financial institution, multinational corporations, NGOs, media partners and sporting brands to promote running on small or large-scaled basis which have attracted runners locally and from aboard.


Low Wee Wern (professional squash player).

Well-known athlete recognized by Malaysian is Low Wee Wern, a professional squash player who represents Malaysia. She has now reached a career-high world ranking of World No. 6, in March 2013 and 2nd ranked in Malaysia. She uses Mizuno shoes for her training, competitions and tournaments.


Mohd Ziyad (Malaysia Paralympics)

Accredited organization such as the Malaysia Athletic Federation (MAF) endorses Mizuno as the sporting brand amongst their athletes’ parked under team sponsorship and developed household runners like Rayzam Shah (National 100m Hurdles), Mohd Ziyad (Malaysia Paralympics), personal achievement at Paralympics London Games, 2012 (Bronze Medal), World Championships at Lyon France 2013 (Gold Medal) and many more according to Glenny J Da Costa – Senior Sales Manager of World of Sports.


Rayzam Shah (National 100m Hurdles)

In general, running places stress on the body. The unique Mizuno Wave technology provides the right amount of cushioning and stability your body needs. Mizuno wave blends these elements, creating a smooth and easy running experience. Be sure to try it on to feel the differences.



Mizuno footwear and compression gears are now available at Mizuno Flagship Store and any World of Sports stores. For more info, please visit www.worldofsports.com.my and LIKE https://www.facebook.com/WorldOfSportsMalaysia

Invitation: Run Without Fear. Live Without Regrets: Motivational Talk by SG Blade Runner

Motivational Talk by SG Blade Runner (Shariff Abdullah) - a popular mobility-impaired athlete from Singapore.

WHO'S SINGAPORE BLADE RUNNER?
Shariff's amazing personal stories of overcoming his disability & running marathons will INSPIRE you. His POSITIVE OUTLOOK will motivate you.

"My passion is to inspire people & OKU to make the best of their lives." - Shariff Abdullah

INFOTAINMENT
Free-flow VINEPLUS rejuvenating health drinks for all participants!
Light meal provided (Halal, Vegetarian available).
Lucky Draw prizes!
Parking Rate: RM3/first 3 hours

ADMISSION FEE
Normal Admission Fee: RM50/pax. (Only Normal Fees can register & pay online at http://event.themarathonshop.com.my/singapore_blade_runner_forum-list.aspx )
Special Admission Fee: RM35/pax for Group Bookings, Cancer-Survivors and BNI, PAC & WENA members!
Free entry for OKU & children under 12 years old.

SCHEDULE
7:45pm ~ 8:15pm : VIP/Guests Arrival & Light Meal/Drinks
8:15pm ~ 9:15pm : Presentation by SG Blade Runner
9:15pm ~ 9:30pm : Lucky Draw & Photo Session
9:30pm : End

CALL NOW!
For Bookings, Payments and Enquiries:-
Please call 012-2981381 ( Gus Ghani ), or
Email: gusghani@gmail.com
Registration closes 13/12/13 or when all seats are sold - whichever comes earlier!

Photos & Top 3 Results: BFM-The Intermark Race to the Top 2013

Individual Event: Male

1. B074 Collins Kipkorir 9:09
2. B123 Nyansikera 9:19
3. B070 Kpngole Jonah 9:21

Individual Event: Female

1. A014 Michele Tan 10:17


2. A027 Safina Hiryati 16:18
3. A005 Lim Siaw Hua 16:34

Team Event: Corporate Category

1. Hands Percussion 1

Team Event: Public Category

1. C187 Penang Laksa KL Curry Mee
2. C154 Bustin' Kneecaps
3. C135 TFL 2013

For more photos from the event, please visit and like us at http://facebook.com/celebrunner

May The 4th Be With You - Borneo International Marathon 2014 is Open for Registration!

"May the 4th be with You"

What a cleverly coined slogan from the most memorable quote from a certain movie about some wars in a far far away galaxy! Set on 4th May 2014, the Borneo International Marathon (BIM2014) has become one of the most anticipated marathons in Malaysia.

So, get your running shoes, compression apparels and light sabers (optional) ready for the race!

Sign up now at www.borneomarathon.com

Press Release: Great Eastern Johor Bahru 10K @ Dataran Bandaraya

Local sports outfit, Hivelocity Events Sdn Bhd, the event owner of the Great Eastern Johor Bahru 10K successfully organised the 2nd edition of the run in Johor Bahru on 10 November 2013.

Johor Bahru: This year, 1000 runners from more than 10 countries such as Singapore, India, Australia, Sri Lanka, UK, and USA ran along the scenic waterfront of Johor Bahru city at the Great Eastern Johor Bahru 10K run early this month. The 10 kilometres road race was flagged off at 7.30 am by Tuan Haji Ismail Bin Karim, Mayor of Johor Bahru and Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life).



“At Great Eastern Life, we want to inspire Malaysians to lead a healthy lifestyle by being physically and mentally fit, not just for themselves but also for their loved ones. Our involvement in the Great Eastern Johor Bahru 10K run 2013 is in line with our Live Great Programme, to actively help our customers turn their healthy intentions to actions through platforms such as wellness tools, health tips, mobile apps, workshops and events and exclusive privileges.

The Great Eastern Johor Bahru 10K run is the second one under our Live Great Programme this year. In September, we successfully organised the Live Great Run in Kuala Lumpur which attracted several thousand runners. It is Great Eastern Life’s ongoing resolve as a LIFE company to encourage customers to live healthier, better and longer and supporting them through holistic initiatives,” said Dato Koh.



No stranger to organising high-octane sporting events in Malaysia and Singapore, Hivelocity Events Director, CG Lim said, “The Great Eastern Johor Bahru 10K in its 2nd year, was sold out within a month with more than 85% of the runners from Johor.

This shows that the community in Johor enjoys living a healthy, active lifestyle”. Lim added further, “We are planning to bring in and organise more running events to Johor and Iskandar Malaysia in the coming year.”



The Great Eastern Johor Bahru 10K is title sponsored by Great Eastern Life and is supported by Majlis Bandaraya Johor Bahru (MBJB) as well as Iskandar Regional Development Authority (IRDA). The event is owned and organised by Hivelocity Events Sdn Bhd and aims to encourage a healthy lifestyle among Johor Bahru and Iskandar Malaysia folks through participation in world class running events.

The event saw the first runner Marcus Ong from the Men’s International category cross the finishing line at 34 minutes and 42 seconds.