Friday, May 01, 2015

Adidas Is The New Apparel Partner for Standard Chartered KL Marathon 2015



After months of hearsays, it is now confirmed that adidas will be the official apparel partner for Standard Chartered KL Marathon 2015. The announcement was made in the email blast to the SCKLM email subscribers last night.

Dear Runner,

Warm greetings from all of us at the Standard Chartered KL Marathon!

We are proud to announce that the Marathon is back again this year and is scheduled for 04.10.15 at Dataran Merdeka, Kuala Lumpur – so save the date!

The Standard Chartered KL Marathon 2015 is made possible by Title Sponsor, Standard Chartered Bank as well as our Gold Sponsors, MSIG Insurance and Honda Malaysia. We are also supported by our official partners, Seiko, Pacific Regency Hotel Group, 100 Plus and we are proud to announce our apparel partner for 2015, Adidas.

Every year, the Standard Chartered KL Marathon is taking a step forward to become a true community event and helping the less fortunate through our Run For A Cause (RFAC) programme. If you are interested in raising funds for one of our official charity partners, you can do so by participating in the RFAC individual category. The registration mechanism has been tweaked and for more information on RFAC and how to be a Run For A Cause runner, please click here. RFAC registrations will be open earlier so follow us on Facebook and Twitter for the announcement.

Normal registrations for all categories will commence on 18 May 2015, after noon, so stay tuned for latest updates through our website and on Twitter, Facebook, and Instagram.



History of apparel partner for Standard Chartered KL Marathon.

2009 - Reebok
2010 - New Balance
2011 - New Balance
2012 - New Balance
2013 - New Balance
2014 - Brooks
2015 - Adidas

Runwitme Says: We took out our crystal ball and predict these three things when adidas is announced as the official apparel partner with Standard Chartered KL Marathon.

1) Based on what happened in Standard Chartered Singapore Marathon 2014 where adidas was also the official apparel partner, we reckon adidas will be offering some exclusive event specific merchandise and discounts for the runners apart from the usual event vests.



2) Adidas sponsored marathoners will be making appearance in SCKLM. Singapore Marathon had Haile Gebrselassie last year. Who do you like to see at SCKLM 2015?

A video posted by runwitme (@runwitme) on



3) This also marked the end of adidas King of the Road race that was very popular among the ASEAN regions a couple of years ago. We think adidas will be focusing on the marathon rather than organising their own race. So, bye bye to King of the Road. It has been great! *sob!*

Thursday, April 30, 2015

Catch The Finishers (De Toutes Nos Forces) at the French Art & Film Festival 2015



Running is our passion and so is movie-watching. We were very excited to find De Toutes Nos Forces (The Finisher) listed as one of the many exciting movies that will be featured in the coming French Art & Film Festival 2015.

Although is not a 100% movie about running per se, we would recommend you, running enthusiasts to watch it. It tells the inspiring take of a wheelchair-bound young man, Julien who challenges his father to compete with him in the "Ironman" triathlon.

Such passionate, emotional and dramatic movie should be enjoyed on a big screen, not as illegal download. :)



The Finishers

Genre: Drama
Release year: 2013
Rating: P13
Running time: 86 min
Director: Niels Tavernier
Cast: Jacques Gamblin, Alexandra Lamy, Fabien Heraud



Synopsis:
Former winning athlete, Paul lives in his Alpine chalet with his wife and his son. His couple is disintegrating and his relationship with his 17-years-old handicapped son, Julien, is increasingly distant. One day, Julien, who dreams of adventures despite his handicap, invites him to compete with him in the Ironman of Nice, a challenging 226 kms triathlon. Around them, a whole family reconnects in an attempt to achieve this exploit.



Held from 14 May to 16 June 2015, this year’s programme of the French Art & Film Festival offers something for everyone whether movie buffs, art enthusiasts, music lovers or foodies.

French Film Festival with Golden Screen Cinemas

 Klang Valley: 14-31 May 2015, at GSC Pavilion KL, GSC Mid Valley Megamall, KL and GSC 1 Utama in Bandar Utama, Petaling Jaya

 Penang: 4-14 June at GSC Gurney Plaza


The film festival will showcase 15 recent releases in French cinema – including comedies, dramas and animated films – to play at selected Golden Screen Cinemas.

Among the screenings film-enthusiasts will get to enjoy, are comedies such as Serial (Bad) Weddings, 2 Autumns 3 Winters, 9 Months Stretch and The French Minister; fantasy such as Beauty and the Beast; as well as touching comedy-dramas such as The Finishers.

Tickets will be available for purchase via GSC website or cinema box office.



Also promising an exhilarating line-up in live events, this year’s festival will present a travelling photography exhibition.

More information on the 2015 lineup is available on the festival’s official website www.faff.com.my, and those on social media can ‘Like’ the Facebook page at facebook.com/frenchartfilmfestival.

Follow or contribute to the French Art & Film Festival’s presence on social media with the hashtag #frenchfestivalmy

Monday, April 27, 2015

Media Release: Folks Get a Perfect Combo of Fitness & Fun at the NU Mall Walker



NU Sentral Shopping Centre, Kuala Lumpur Sentral, 23 April 2015 – 72 NU Mall Walkers had a blast showing off their dance moves and grooves in an energizing Zumba session at the NU Mall Walker held at NU Sentral Shopping Centre last Sunday, 19 April 2015.

Exclusively organised by NU Sentral Shopping Centre in association with Celebrity Fitness, the NU Mall Walker is a morning mall walking workout where participants get a chance to roam within the compounds of the spacious mall before its opening hours.



The event started off with stretches as warm up at NU Sentral Centre Court where participants engaged in a 15 minute full-body stretching exercise under the directive of a Celebrity Fitness Instructor. They consequently embarked on their mall walking journey towards NU Sentral’s Skypark located at the top floor of the 9 storey shopping centre.

An energetic Zumba session followed soon after at the mall’s rooftop venue giving participants an enjoyable outdoor fitness experience under the sunny morning sky. NU Sentral Skypark is a spacious rooftop open-air venue which boasts a whopping 14,400 sq. ft. of space with 0.3 acre of roof garden perfect for a dance party providing the best combination of fitness and fun under the sun.



The participants had an entertaining time during the Zumba session, boogying and prancing to great music as they followed the groovy dance moves of a Celebrity Fitness Zumba Instructor, Sunny Cheong. Giggles and cheerfulness filled the air as the Instructor swayed his hips and made quirky dance moves amid the blaring sounds of the upbeat music.

With participation from kids as young as six years old to the elderlies in their sixties, the NU Mall Walker not only provided participants with the walking exercise they need but also allowed them to let loose, have fun and dance their calories away. Apart from that, the NU Mall Walker also allowed participants to socialize, make new friends and create comradeship. Participants were each given a goodie bag and a variety of shopping vouchers after the event.

The event were also graced by local rock band Mad August, 8TV quickie host, Gary Yap and singer and host, Victor Lee. Centrally located next to KL Sentral, NU Sentral is easily accessible via the public transit lines which means people can get to the mall without driving, although there is plenty of parking for those who drive.



“I had a lot of fun walking around the mall during the NU Mall Walker. The NU Sentral Skypark is splendidly beautiful and I enjoyed getting sweaty and dancing to the beat of the music during the Zumba session” said local blogger Kifli Mally who were one of the participant of the NU Mall Walker.

“I am thrilled to see the turnout at NU Sentral’s first Mall Walker today. Specially organized to promote a fun, simple and safe fitness program, the NU Mall Walker is a perfect combo of fitness & fun under the bright morning sun. I hope everyone had a ball roaming around the mall and dancing to the music, NU Sentral style!”, said Zetty Rahim, General Manager, MRCB Group Retail Asset Development.

NU Sentral was jointly developed by Malaysian Resources Corporation Berhad (MRCB) and Pelaburan Hartanah Berhad (PHB) with a Gross Development Value (GDV) of over RM1 billion.

For more updates on the happenings in Nu Sentral, please follow http://instagram.com/nusentral

Thursday, April 23, 2015

Media Release: Under Armour launches The Avengers: Age of Ultron Alter Ego Compression Shirts and T-shirts



Kuala Lumpur, 22 April 2015 – U.S. revolutionary high-performance sports label, Under Armour, enables citizens to join the alliance in their quest for victory with the launch of The Avengers: Age of Ultron apparels. The new collection is an extension of the on-going collaboration with Marvel Comics and DC Comics for the label’s Alter Ego line.

This collection, in collaboration with Marvel Comics’ The Avengers, features current designs of the four main characters’ armour on the Compression Shirts, which offer an ultra-tight, second-skin fit, delivering a locked-in feel to keep muscles fresh and recovery time quick.

The embodiment of ultimate strength and undying spirit, the Hulk Compression is a copy of the ripped beast, while Thor’s Asgardian battle armour, formed to overcome all obstacles, is a reflection of his dedication to saving mankind through fair fight. A technology genius focused on continuous improvement, the Iron Man Mark 48 is a testament to Stark’s wit, and Captain America himself is a true embodiment of Under Armour’s I WILLTM mantra, a common man with the unwavering spirit to constantly perform his best. T-shirts featuring the emblems of the four superheroes are on sale as well.

“Athletes are like superheroes when they don their gear in whatever sport they play. They accomplish superhuman feats of physical and mental strength in pursuit of their personal or team goals during competitions. Be it strength, resilience, speed, endurance or determination, we want to enable athletes to feel like a superhero, and show off their alter ego,” said Mr Michael Binger, Chief Executive Officer of Triple Pte Ltd, the exclusive distributor of Under Armour in Southeast Asia.

Armed with the mission to make all athletes better, Under Armour’s Alter Ego line taps into the transformative strength and inspiration of superheroes to create a collection of high-performance sports wear that inspires athletes to soar to new heights.

The Avengers: Age of Ultron apparels is priced from RM139 to RM279 and is available at all Under Armour boutiques, store-in-stores and online at www.underarmour.com.my from 22 April 2015.

Review: Keen Uneek , Open Air Footwear



Uneek is pronounced unique. It is also KEEN U spelled backwards. Love the wordplay there. Heheh! It is a new innovative sandal by KEEN which is like its name suggests, unique.



It’s nothing like what we have ever seen or worn before. Using innovative two cord construction, it is said UNEEK is able to mould to your feet for the perfect fit.



Unlike conventional shoes, UNEEK is devoid of traditional process of shoe-making like stitching, gluing and welding. The construction is simple – two cords weaved together to a lightweight sole.

The cords are made of braided polyester with nylon core for increased strength. The free-moving cord junction design allows the upper to move and adapt to the shape of foot.



The lightweight PU midsole delivers durability and comfort while the non-marking rubber outsole with razor siping for improved ground traction.



The sandal is made for the outdoors, so it is not afraid of getting wet! We took our pair to the Sunway Lagoon Theme Park yesterday to try it out for the first time. There was a lot of walking done as we were there for the Sunway Lagoon Walk and Hunt competition.



The sandal is easy to put on and very comfortable. It had the support of the traditional shoes and the free moving cords on the hold the foot perfectly.



You can adjust the tightness using the flexible bungy cord on top of the sandal. Once we had them one, we are ready to take up the challenges in the park.



We walked every terrain that is available in Sunway Lagoon. We climbed stairs, hiked the jungle trail, wondered through the newly opened zoo, strolled on the suspension bridge and of course, jumped into the water at the largest man-made beach in the country.



UNEEK performed brilliantly on land and water! It is the airiest sandal, we have ever tried on. Once we were out from the water, we do not have to take them off to drain the excess water. The sandal dries off quite fast too. After Sunway Lagoon, we went shopping in Sunway Pyramid Shopping Centre and by the time we got home, in a few hours later, the sandal is completely dry!



We have no negative feedback for this sandal. Be it outdoor in the woods or urban setting like water theme parks, UNEEK shines with comfort and style. It is so comfortable, you would want to wear it anywhere – a trip to the mall, running errands, picnic in the park etc.



Uneek is available starting first week of May in these three outlets only - Urban Adventure: Mid Valley Megamall, World of Sports: The Gardens Mall & e@Curve Damansara.

Price:
RM479 per pair (male), RM459 per pair (female)

Colours:
- For Men (Black/Blue Danube) & Black
- For Women (Dahlia Mauve/Camellia Rose) & (Capri/Spectra Yellow)

A video posted by KEEN (@keen) on



For more info, please head over to http://www.keenfootwear.com/ and LIKE https://www.facebook.com/WorldOfSportsMalaysia

Wednesday, April 22, 2015

Media Release: Under Amour’s Touchdown in Mid Valley - The New Store is Now Open!



Kuala Lumpur, 21 April 2015 - Just months after launching its first-ever Malaysia brand store in KLCC, the US-based performance footwear and apparel sporting brand continues its momentum in the market with the opening of a new brand store in the Mid Valley Megamall location.

The brand hosted a special launch event today. In conjunction with this, Under Armour had also launching its Earn Your Armour (EYA) campaign starting Tuesday, 28 April 2015, which will be held at the rooftop of Avenue K.

A video posted by runwitme (@runwitme) on


This campaign is part of a global initiative to educate the public about a healthy lifestyle and the fitness concept. EYA Malaysia is a six- (6) week challenge programme to enable participants to join free workout sessions conducted by Under Armour’s gym partners. Throughout the challenge, participants will gain encouragement and training tips from the trainers who will be with them every step of the way, pushing them to Earn Your Armour.



“Opening in Mid Valley is a natural step for the brand’s expansion in Malaysia,” said Michael Binger, Chief Executive Officer, Triple Pte. Ltd. “The response to our brand from athletes in Malaysia has been tremendous and we look forward to increase our presence throughout the country.”

The store in Mid Valley will embody a retail experience that evokes the high energy and signature gritty ethos of the Under Armour brand. The sporting brand is endorsed by elite and popular Malaysian athletes such Mixed Martial Arts athlete Peter Davis, Linora Low, professional golfers Nicholas Fung and Airil Rizman Zahari, Kit Mah, Hansen Lee, and fitness model and body builder Nana Al-Haleq. The Under Armour Mid Valley store will offer its fans a whole Spring-Summer range and the same technologies that are now pushing athletes to the max.



“The Under Armour Mid Valley store is the result of a well-planned expansion strategy,” said Adrian Chai, Chief Marketing Officer, Triple Pte. Ltd. “It’s in a high-traffic centrally located area making the brand even more accessible.”

Aesthetically, this new retail destination will bring to life the Under Armour brand personality. The environment will include accent metal and wood furnishings and the Under Armour Thrones, large black leather seats with the logo stitched in red prominently installed within the footwear zone.



The SS2015 collection includes the brand's technological innovations such as the HeatGear® Sonic, HeatGear® Flyweight, ColdBlack®, ColdGear®, UA Storm, UA Tech™ and the popular Compression range. Additionally, among the technical apparel available is HeatGear® ArmourVent™, a new training apparel technology platform available in both men’s wear and women’s wear. The UA Studio & UA StudioLux® lines are designed for athletic females such as brand ambassador and American Ballet Theater soloist Misty Copeland.

Under Armour is distributed in Malaysia through an exclusive partnership with Triple Pte. Ltd.

The Under Armour Brand Stores are located at:
Mid Valley Outlet
G-012, Ground Floor
Mid Valley City, Lingkaran Syed Putra
59200 Kuala Lumpur
Tel: +603-2201 1399
Business Hours:
10.00am – 10.00pm

Pavilion Outlet
Lot 5.02.00 & 5.03.00, Level 5,
55100 Kuala Lumpur, Malaysia
Tel: +603-2110 1288
Business Hours:
10.00am – 10.00pm

Suria KLCC Outlet
Lot 335, Level 3, Suria KLCC
50088 Kuala Lumpur
+60 3 2181 6737
Business Hours:
10.00am – 10.00pm

Tuesday, April 21, 2015

Nipples Bleed When You Run? Here are the Cause, Treatments and Preventions.



Nipple bleeding is real, people! You have probably seen your fellow runner struggling with it in a race (see above pic) or experienced it as a newbie before. Two streaks of blood running down your shirt from your nipples is not a pleasant sight! And horror of horror, it stings like hell too, especially when you shower after the run!

When men run, their nipples are constantly rubbing against the fabric of their shirt. Over the course of a long run (21km and above), this sensitive area can be rubbed to the point of bleeding. Because women wear tight-fitting sports bras, this shouldn't be a problem for them.

Various methods for treatment include applying an antiseptic cream to reduce the chances of bacterial infection and then slapping a plaster on it to prevent further irritation to the skin.

The preventions of bleeding nipples are simple. You can try one of these methods:

1) Put a plaster over each nipple before going for your run.

2) Smear some lubricant like Vaseline, BodyGlide to reduce the friction in the area prone to chaffing.

3) Avoid wearing a new vest for your long run. “Season” or wear it a few times first.

4) Avoid cotton shirt. Cotton keeps moisture in. This causes the soggy fabric to shifts back and forth. Switch to a synthetic sweat-wicking fabric to pull the moisture away from the skin.

5) Go topless. But then again, you are exposed to the sun and risks sunburn. Don’t forget to apply sunblock. Heheh!

Photo: Courtesy of Tey Eng Teong, taken at 3R International Marathon in Putrajaya on 19 April.

Monday, April 20, 2015

Media Release: New Balance Updates the 3190 Series with the 3190v2



Kuala Lumpur, 20 April 2015 – In the spring of 2015, New Balance will update its 3190 with the New Balance 3190v2. Built upon the highly successful REVlite technology, this update maintains key design features while giving its look an exciting revamp. The 3190v2 will be put under the umbrella of REVlite collection and debut in a variety of striking colors for men and women in 2015 with the suggested retail price of RM369.

Following the footsteps of its predecessor, the 3190v2 is equipped with an innovative REVlite midsole compound and blown rubber outsoles that work together to offer runners superb responsiveness, cushioning and durability while being extremely flexible and light. Featuring the resilient bounce of a Revlite midsole and a standard 12mm* heel-to-toe drop, these shoes will give runners softer landings, more spring on toe-off and more confidence to take on the distance.

The design of the new 3190v2 features more impressive colors and elaborate design patterns that are certain to turn heads on the run. Edgy, energetic and chic, this new model is sure to capture the eyes and hearts of a younger demographic of runners.

Aside from looking great, comfort is also at the heart of these trainers’ design. The 3190v2 continues to employ a breathable no-sew FantomFit upper that minimizes chafing, cradles and ventilates the feet for a zero-distraction running experience. The adjustable neoprene stretch tongue is versatile to different foot shapes, allowing each runner to get their exact fit while keeping out debris.



The 3190v2 provides an extremely competitive option for runners in search of dependable training shoes that looks attractive and feels amazing. A colorful, lightweight yet protective package offered at an accessible price point, the 3190v2 will be the shoe of choice for a wide spectrum of runners.

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