Monday, August 29, 2016

Media Release: Shokubutsu continues to raise awareness on breast self-check during shower with Be My Reason Shower Run”



Kuala Lumpur, 18 August 2016 – Come the month of October, we will once again be inundated with breast cancer awareness campaigns. But do we really pay attention to it? What would you do if your loved ones or anyone that you know is battling breast cancer? Or what have you done for yourself to increase your chance of survival should the unimaginable happens?

The roadshow which Shokubutsu and the National Cancer Society of Malaysia (NCSM) held last year to demonstrate breast self-check yielded worrisome results. Many were unsure of how to conduct breast self-check, and even more were not committed to breast self-check in the convenience of their home! Adding to the shock was that such random checks at roadshows detected six ladies to have suspicious lumps in their breast, showing how prevalence the breast cancer is.

Such unsettling circumstances have driven Shokubutsu, the leading shower foam brand in Malaysia to continue with its Pink Ribbon Campaign with the same passion of encouraging women to make a difference for themselves and loved ones by conducting breast self-checks during showers regularly. Once again, fully supported by the National Cancer Society of Malaysia (NCSM), this year’s campaign is set to be louder and bolder. To extend the message of breast self-check during showers further, Shokubutsu is organising a Be My Reason Shower Run, the first ever run event with a shower theme in Malaysia.

Scheduled to be held in October, in conjunction of breast cancer awareness month, this one-of-a-kind-run event will be promoting the awareness and spreading the message of support and togetherness for other people. Hence, the Be My Reason Shower Run participants are encouraged to run with their partners who symbolise their reason for committing to breast self-check.

Renowned Malaysian actor, Beto Kusyairy, will be adding zing to the Shower Run and this campaign. He will be running in the Be My Reason Shower Run come this 9 October 2016, with his wife Tisha Shahar - a firm show of his support for Tisha who had a scare when a lump was detected in her breast not too long ago. Together, they are helping to raise awareness amongst Malaysians on breast cancer and breast self-check during shower.

Beto Kusyairy and his wife are the best couple to set an example among Malaysians on how women can be encouraged by their partners, spouses, family and friends to conduct breast self-checks. When Tisha detected a lump on her breast while doing breast self-checks, she braced herself for a transitional period of her life, involving therapies and maybe even surgery. She credits Beto Kusyairy as her rock and pillar of support throughout the anxious period. The lump has since been discovered to be benign but it was an experience that drove them to firmly believe in the need for more people to be committed to do breast self-check.

“Shokubutsu has been actively promoting breast self-check during shower because there is an urgency for early detection. Breast self-check is simple and easy to do and does not require a lot of time. Hence, we are encouraging women to do it during showers as it is a daily activity and can be the most convenient time to do breast self-check,” said Jackie Low, Marketing Manager, Personal Care Products Department, Southern Lion Sdn Bhd, the company behind the Shokubutsu brand.

“We have been given an opportunity to run this campaign again for the second year and we would like to create an awareness in a bigger way. Be My Reason Shower Run is organised with the hope of encouraging the spirit of empowerment by committing to take action for ourselves and also for the sake of our loved ones. We also hope this run can be a platform for Malaysians to show support for their loved ones who are affected by breast cancer and we really encourage the participants to join with their partners, family members and friends!

We are also lucky to have Beto Kusyairy and his wife, Tisha Shahar onboard for this campaign and together with them, we hope we will have more women and also men to be more aware of the importance of early detection by conducting a regular breast self-check during shower,” she continued.



Details on Be My Reason Shower Run:
Date : 9 October 2016, Sunday
Time : 7:00am – 10:00am
Venue : The Arc, Bandar Rimbayu, Kota Kemuning, Shah Alam
Fee : RM50 /person, RM90 / 2 person per group
Registration : Via its online registration at http://pacerssport.my/shokubutsubemyreason.


Besides running to create awareness on breast self-check during shower, participants can also learn more about this disease that afflicts one in 19 women. Shokubutsu’s Pink Ribbon partner, NCSM, will be setting up a booth for those who want to learn more about breast cancer better and to conduct a simple breast self-check during shower in a correct way. Breast cancer survivors will also be participating in the Be My Reason Shower Run and the rest of participants will have the chance to hear their experiences on how they won their combat against breast cancer with help and supports from their loved ones.



All participants who join the Be My Reason Shower Run are entitled to receive a medal, certificate and goodies including a discount voucher of Mammogram/Breast Ultrasound/Prostate Ultrasound from BP Healthcare Group and drinks sponsored by Umbro-Isomax Isotonic Drinks from Ace Canning Corporate Sdn. Bhd.

RM10 from the participation fee to Be My Reason shower run and RM 0.10 from every unit of Shokubutsu liquid shower products purchase from participating stores will be donated to NCSM as a symbol of support of this organisation and awareness. The Pink Ribbon campaign by Shokubutsu runs from 1 October 2016 – 30 October 2016.

For more information, kindly log on to https://www.facebook.com/ShokubutsuMalaysia

Media Release: New Tempting Tastes & Fabulous Flavors from Juice Works!



As part of its constant quest to deliver delicious ways for people to consume more fruits and vegetables in their daily diet, Juice Works Malaysia proudly launches its colourful new menu that is chockfull of tempting treats with fabulous flavours!

Expect to find these and much more on the vivid new menu available at every kiosk:



SUPERGREEN HERO – this truly superb drink fuels the busiest superheroes in your life and includes spinach, honey, jackfruit, coconut water and coconut milk, and finished with a dab of creamy, yummy vanilla ice cream that’s low fat of course!



PINEAPPLE COLADA – the perfect pick-me-up on sunny days is this refreshing concoction of pineapple, orange, lime, coconut milk and sorbet blended to perfection with smooth low-fat vanilla ice cream



VEGGIE ZINGER – who would have thought that this zesty blend of beetroot, cucumber, orange and ginger could taste so good?



MANGO PUNCH –
this vibrant juice truly packs a knock-out punch with its astounding array of lifegiving benefits with carrots, orange, mango and pineapple

Since it first began in 2004, Juice Works Malaysia has steadily won a legion of fans who love getting their daily intake of fresh fruits and vegetables at one of their cheerfully coloured kiosks in centrally located malls.

A core feature of Juice Works lies in its research and development lab and kitchen where new drinks are constantly being created and tested to deliver an unmatched blend of nutrients and flavour all in one convenient cup.

“We are excited about some of the new drinks we are introducing, which were created from many months of research,” says Juice Works founder and co-owner Ling Mooi Li, whose background is in pharmacy.

“We have kept up to current trends and demands and are always researching, such as incorporating more seeds, sprouts and grains into the drinks.

“There are many exciting medical research and scientific studies being released on the goodness and benefits of fruits and vegetables on the human body. As Hippocrates has once said, “Let food be thy medicine, and medicine be thy food”, what we feed our bodies matters a great deal to our overall health and wellbeing. We hope that Juice Works would be able to play a part by offering absolutely fresh and nutritious drinks for our invaluable customers.”

For customers who return time and again to get their daily dosage of delicious drinks, they have nothing to fear, as all time favourites remain on the menu. They include the ever perennially popular LYCHEE PARADISE, an artful mix of lychees with mango, apple juice and sorbet; BERRY LICIOUS, a simply beautiful blend of strawberries, mixed berries, banana with apple juice and low fat berries yogurts, as well as the irresistible BODY BUILDER with its protein laden mix of fresh bananas, strawberries, low fat milk, sorbet and low-fat berries yoghurt.

A favourite juice to fall back on any time for tired bodies and exhausted minds is the IMMUNO KICK, blending the best of apples, carrots and oranges to deliver an instant boost to your health in one single convenient cup.

And even if none of the abundance of choices would do, customers can always opt to mix and blend their very own personalised drinks!

To further enhance the already rich repertoire of vitamins and antioxidants would be the fresh shots of pure wheatgrass available in 20ml that can be consumed on its own with a wedge of fresh orange to offset the bitter taste, or mixed into the drinks. Grown from wheat seeds, wheatgrass is rich with chlorophyll.


Sunday, August 28, 2016

Media Release: AK Balloon Run 3.0 - Fuchsia balloons dominating Kuala Lumpur city



KUALA LUMPUR, 28 August 2016, - A total of 2,000 runners, young and old of all creed and colour came bustling early today to take part in Kuala Lumpur’s only balloon run organized by Avenue K shopping mall. The 5 kilometre fun run took place in the vicinity of the trendy new shopping mall along a scenic route within the city centre mainly via Jalan Pinang, Jalan Binjai and Jalan Mayang.



What made the run unique is that runners were required to tie balloons to any part of their body throughout the 5 km route which strategically connects various city attractions such as the Twin Towers and the Kuala Lumpur Craft Complex, starting and finishing at AK’s main entrance on Jalan Ampang. The balloons also acted as time boosters in that there is an addition of 5 seconds per balloons or a deduction of 5 seconds per lost or burst balloon from the runner’s official finishing time, once they complete the race.



AK Balloon Run has grown to become one of Malaysia’s favourite running events that has drawn thousands of local and international runners to navigate a route covering beautiful and historical landmarks around the city of Kuala Lumpur” said Phang Sze Sze, Deputy General Manager of Avenue K. “We started Balloon Run in the year of 2014 with only 700 over participants. I am very delighted to see the overwhelming response this year.



“The success of AK Balloon Run 3.0 also lies in the endless support from all our partners namely Visa, 8TV, Fly FM, KPJ Healthcare, and Fitness First. Balloon Run 3.0 would not be a success without the support from all of our partners. I would like to take the opportunity to thank each and every one of them who have been supportive of our events. The fun run showcases a perfect example of Avenue K’s dedication to sporting connection and wellness. This devotion is displayed in the mall’s dedication to building trust through continuity, credibility and competence in the field of sports”, she added.



The top 10 winners from Men and Women’s Open categories and top 3 Men’s Veteran category were rewarded with a total of cash prizes worth RM 5,200 while the top 3 winners from Men and Women’s International and Family categories were rewarded with a total of AK cash vouchers worth RM 1,800.



All participants also received a limited edition sling bag, race bib, dri-fit race shirt and balloons. Finishers received medals and e-certificates.



What’s more exciting this year for the runners also the pre-running workshop session organized conducted by Fitness First on 27 August 2016. This workshop has certainly helped the runners to be more equipped with pre-run skills. Local celebrities from a popular Chinese series called “Punch & Jude” namely Henley, Fabian and Mei Sim have also joined the professional trainers from Fitness First for a 10-minute warm up session before sending runners to their run at Avenue K’s main entrance following by the flag-off session by the Director of Tourism KL, Mr. Akbal Setia and Avenue K’s Deputy General Manager, Phang Sze Sze.



Visit www.akballoonrun.com.my or www.avenuek.com.my or call 03-2168 7888 for more information about AK Balloon Run, events, promotions and campaigns in Avenue K.

For more photos, please lcick HERE.

Saturday, August 20, 2016

Nike Presents, Unlimited Will



"Unlimited Will" celebrates an extraordinary athlete, Kyle Maynard, and his determination to surmount any challenge in his path. 30-yaer-old Maynard describes himself as a climber, author, athlete and speaker with a "general life philosophy of specializing in not specializing." He is also the first quadruple amputee to ascend Mount Kilmanjaro without the aid of prosthetics.

"We don't see the countless hours of failure that go into it. That failure set us up for the success because we know what we needed to change." Maynard elaborates. Maynard applies this same try-until-you-achieve attitude, alongside a signature "No excuses" maxim, as an internationally competitive jiu-jitsu fighter, world record-setting weightlifter and mountaineer, who beyond tackling the pure physical challenges of summitting Africa's tallest peak had to devise his own equipment.

The "Unlimited Will" film is the final installment in the Nike "Unlimited" Campaign, which includes the "Unlimited Courage" film, "Unlimited You" film, "Unlimited Youth" film and the company's recent series of athlete shorts. The campaign inspires everyone to go beyond their limits also encouraging everyone to embrace an "unlimited" mindset.

“The defining, life-changing moment [for me] was making my first tackle in football, just taking my helmet and smashing it in another guy’s shins as hard as I could,” declares Kyle Maynard.

30-year-old Maynard describes himself as a climber, author, athlete and speaker with a "general life philosophy of specializing in not specializing." He’s also the first quadruple amputee to ascend Mount Kilimanjaro without the aid of prosthetics.

Born in Washington, D.C., with a rare condition known as congenital amputation, Maynard made that critical football tackle in middle school then switched to wrestling in high school. ”I lost 35 times in a row in a year and a half,” he remembers. “I just kept failing and failing but then finally figured it out. And then by the time I was a senior, people were saying that I was unfairly advantaged.”

“Sometimes when we look at an athlete who has done something in a different way, done something big, done something unique, and we only see the successes.” Maynard adds. “We don’t see the countless hours of failure that go into it. That failure set us up for the success because we know what we needed to change.”

Maynard applies this same try-until-you-achieve attitude, alongside a signature “No excuses” maxim, as an internationally competitive jiu-jitsu fighter, world record-setting weightlifter and mountaineer, who beyond tackling the pure physical challenges of summiting Africa’s tallest peak had to devise his own equipment. Though he now uses an elite custom climbing system, Maynard initially wrapped towels around the end of his arms, securing them with tape.

“If you’re doing something first, you don’t have that path laid out for you so you just have to go and figure it out,” Maynard explains. “You learn how to use your mind. You learn: How do I not fall apart when I have something bad happen to me? How do I get through and overcome bigger challenges? How do I adapt? The lessons that you learn in your sport can transcend into every area of your life, in your relationships and in just any dream that you have.”



Friday, August 19, 2016

Malaysian Athletes Living Their Passion and Upping their Game

Three star athletes train for the Rio 2016 Olympic Games and Bootcamp Malaysia shares training tips with 11street



This August, hopeful sportsmen and women will gather in the beautiful city of Rio de Janeiro to take part in one of the world’s most anticipated sporting event – the Olympic Games. Closer to home, three of Malaysia’s youngest and brightest sports stars – Pandalela Rinong, Khairul Anuar Mohamad and Welson Sim – are training especially hard in preparation for the big event.

Jonathan Tan, Sports Toto Fitness Manager and Senior Instructor of Bootcamp Malaysia discusses their training regimes and shares tips on how to stay in top form for each of the sporting category.



Pandelela Rinong
Branded the nation’s sweetheart after becoming Malaysia’s first female athlete to win a medal at the London 2012 Olympic Games, Pandelela will once don our national colours this August.

“Good core strength, flexibility coupled with dexterity and lean muscles are some of the most important traits of a good diver,” says Jonathan, who has been promoting personal fitness and health for 15 years. “Pandelela’s success today is attributed to her disciplined training, a well-balanced diet and utmost dedication to the sport.”

To achieve Pandelela’s lithe diver physique, firstly build your core strength with a series of planks, crunches, sit-ups and push-ups. Then, elevate these series of exercises with a yoga exercise ball, which helps to work and activate harder-to-reach core muscles.

Improve your flexibility and build lean muscles through a dedicated training schedule. If you are already exercising, try increasing your frequency and incorporating new routines into your existing ones.

If you haven’t already started resistance training, it is time to get some resistance band packs, for it will enhance the exercises you are doing to reduce body fat and burn calories.

Of course, a healthy diet helps, along with a good pair of swimsuit to give you support and that extra confidence at the pool. The Powersprint Placement Powerback swimsuit, for example, is ideal for divers, thanks to its ergonomic design, support features and understated elegance.



Khairul Anuar Mohamad
Khairul is no stranger to the archery scene in Malaysia. He was determined to bring home a medal at the London 2012 Olympic Games, but alas it wasn’t meant to be then. This time around, the 24-year-old is working doubly hard to ensure that he achieves his goals.
“Many people have the misconception that archers don’t need a high level of fitness, but what they fail to realise is that archers are required to be physically fit with excellent upper body muscular control, have good hand/eye coordination and balance, as well as upper body strength to do well in the sport,” Jonathan explains. “Archers utilise their fitness to create a conscious calmness through the lowering of their heart rates in competition. The calmer they are, the more accurate the shot.”

Weight lifting is one of the more effective ways to build good upper body strength. The muscles formed from lifting adjustable dumbbells will help develop the right muscle groups to draw the bow, control and extend the bow arm. This, combined with the right gears, will help pave the way to becoming a promising archer.

There are three basic items that a novice archer needs: a set of leather hand guards, a beginner archery bow and extra arrows. The hand guards are important because they cover your forearm and act as a protective barrier when you release your arrow. The leather fits snugly and keeps your sleeves, hair and skin out of the way of your bowstring.
It is always advisable to engage a coach, as he will teach you invaluable techniques and help sharpen your skills. One note of caution: always practise shooting your targets in an enclosed, dedicated space to prevent accidents or injuries to yourself and others.



Welson Sim
Welson started swimming at the tender age of 11, and has never looked back since. With the encouragement from his parents, he has decided to swim competitively. His hard work is rewarded when he became the first Malaysian to qualify for the Rio Olympics 2016.

“Swimming is one of those sports that require a lot of stamina, as competitive swimming can take quite a toll on the body. Speed in the water comes through training strength and sustaining muscle fatigue. Therefore, swimmers should reinforce their strength training for better resistance in the water,” shares Jonathan, who has participated in triathlons.

Typically, swimmers do a variety of endurance, power and speed work, so they spend a lot of time lifting weights to strengthen their upper bodies and build muscles. Some swimmers leverage ankle weights to complement their lower body endurance training.

To build stamina, many coaches encourage their swimmers to skip ropes. This good form of cardiovascular workout is usually enhanced with special jump ropes, such as the cordless jump rope, which is useful even for the most novice fitness enthusiast.

Swimming, whether for leisure or competitively, will not be complete without the full gear – complete body swimsuits (which helps retain body temperature and promote faster swims), anti-fog goggles (for clearer underwater vision) and swim caps (to protect hair against chlorine damage).

Support, support, support!
As our athletes embark on their Rio 2016 Olympic Games adventure, so can we with a fitness regime of our own. At 11street, you will find many shocking deals for athletic gears at competitive prices. Other than the items mentioned here, there are many other gadgets for sports such as badminton, hockey and basketball. Once an order is put through, 11street will manage everything – from liaising with the sellers to ensuring accurate delivery.

11street is organising a ‘Take Me to Rio” contest from 8 to 31 August. The grand prize, worth more than RM40,000, encompasses a pair of flight tickets to Rio de Janeiro, Brazil, accommodation, meals and sightseeing expenses. The contest is open for all registered members of 11street. For regular members, they are entitled one contest entry for every RM50 spent. Meanwhile, VIP and VVIP members get one contest entry for every RM30 worth of transaction.

For more information, please visit http://www.11street.my/.

Note: The advertisers gathered here have no relation to the Rio 2016 Games and only sponsor this special section.

Thursday, August 18, 2016

White Ribbon Run 2016 @ Desa Park City, KL



What? White Ribbon Run 2016

When? 27 Nov 2016 (Sunday) 6.30am

Where? Sportscentre, Desa Park City, KL

Why? The White Ribbon Campaign is the world's largest movement of men and boys working to end violence against women and girls, promote gender equality, healthy relationships and a new vision of masculinity. Through the White Ribbon Campaign, AWAM hopes to provide a platform where men can break their silence and proactively engage on the issue of violence against women. AWAM believes that men and boys must be part of the solution to end gender-based violence.

How far? 7 km run & 3km walk

How much? RM70/Adult; RM40/child'

Registration link: tinyurl.com/whiteribbon2016

Event page: https://www.facebook.com/awam.wrc/


Media Release: ASICS Badminton Championship 2016 Returns for 2nd Year Running to Bring More Smashing Good Times to Malaysians



Malaysian badminton is poised for greater heights on the world stage with the return of ASICS Badminton Championship 2016 (ABC 2016). Touted as one of the largest public open badminton tournaments in Malaysia, ABC 2016 is organized by ASICS, a true sport performance brand. This prestigious sporting event is in support of „Hari Sukan Negara 2016,‟ an initiative by the Ministry of Youth & Sports Malaysia to turn Malaysia into a sporting nation.

For the second year running, ABC 2016 serves as a powerful platform to nurture future sporting champions critical to bolstering Malaysia‟s dominance as a badminton powerhouse in the global sporting arena. ASICS aims to play a major role in promoting sporting excellence and encouraging more Malaysian youths to take up badminton as a sporting activity.



“We are pleased to bring back the ASICS Badminton Championship to a leading „badminton nation‟ such as Malaysia where the sport enjoys wide participation from all layers of the society. ABC 2016 underscores ASICS‟ continuous commitment to elevate the standard of badminton by providing a new platform to increase competitive opportunities and raise standards for all badminton players,” said Yogesh Gandhi, Managing Director, ASICS Asia PTE. LTD.

With the Preliminary rounds schedule to be held from 6 – 8 October 2016 at Sports Affairs, and the Finals scheduled to be held on 9 October 2016 at Sunway Pyramid Mall, ABC 2016 is expected to draw 500 participants across 8 categories.



“Sports is a powerful platform to foster national pride and bond communities in a multi-racial society. Many sports personalities and world champions also serve as inspiring role models for young Malaysians. Through ASICS Badminton Champion 2016, ASICS endeavours to further inculcate the spirit of sporting excellence and its mantra ‘Want It More’ among aspiring Malaysian badminton enthusiasts to constantly push their limits and achieve their goals,” added Yogesh.



ASICS Badminton Championship 2016 Details

Registration
Registration is open from August 13th to 30th September 2016, at www.asicsbadmintonchampionship.com. For more information, please contact info@hivelocity.com.sg (e-mail), or visit the official Facebook page (www.facebook.com/ASICSBadmintonChamp).

Categories and Registration Fees
There are 8 categories with corresponding registration fees, including: Men's Singles Open (RM40), Veteran‟s Doubles minimum age of 45 years each (RM70), Men's Doubles Open (RM80), Men's Doubles U21 (RM70), Men's Singles U21 (RM35), Women's Singles Open (RM40). Women's Singles U21 (RM30) and Women‟s Doubles Open (RM80).

Prizes
Prizes will include ASICS product vouchers and sponsors‟ merchandise worth a total RM35,140 across all 8 categories to be won.

In-store Promotions 
Starting 15th August 2016, the first 10 participants to register for ABC 2016 at each of the 3 participating ASICS stores, ASICS Sunway Pyramid, ASICS 1Utama and ASICS Pavilion, will be able to receive 20% off the registration fee.



All registered participants of the ABC 2016 will receive an exclusive RM50 discount off a selected range of ASICS court shoes at any of the 3 participating ASICS stores; promotion valid from 15th August to 10th October 2016.

For updates on event information, please stay tuned or visit:
Website: www.asicsbadmintonchampionship.com
Facebook: www.facebook.com/ASICSBadmintonChamp

Media Release: adidas Releases Limited Edition UltraBOOST Metallic Pack



KUALA LUMPUR, 17th August 2016 – adidas has today unveiled three unique limited edition versions of its leading UltraBOOST running shoe with the launch of the Metallic Pack.

The shoes feature a striking metallic styling, giving the iconic UltraBOOST a premium look and feel. Each shoe has been given sophisticated gold, silver or bronze detailing – making the Metallic Pack one of the most premium looking UltraBOOST’s available.



The range combines a black adidas Primeknit upper construction as well as, exclusively for the gold edition, a high quality leather cage and contrasting white BOOST sole. Each version is given an added touch of quality with tonal laces.

The limited edition UltraBOOST Metallic Pack is today available via adidas.com.my and in select performance stores, retailing at RM750.



Join the adidas Energy running movement by following @adidasrunning on Twitter and Instagram using #UltraBOOST and #adidasMY.

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