Energizer Malaysia has launched That’s Positivenergy, a global campaign that changes the way the company engages consumers in working together to make a positive difference to the world.
The campaign supports Energizer’s global commitment to creating long-lasting batteries with zero mercury, therefore helping to reduce waste and the impact on the environment. The foundation of the new platform combines performance and responsibility, and demonstrates Energizer’s long-standing commitment to responsible power and serving the community.
In line with That’s Positivenergy, Energizer Malaysia will be bringing back the annual Energizer Night Race on the 21st of April this year that promises to re-inspire participants and consumers with Energizer’s global positioning of ‘Keep Challenging, Keep Growing’ in more ways than one.
This year, Energizer Malaysia will be partnering with the Malaysian District of Kiwanis, an international not-for-profit organisation for the Energizer Night Race, which is well-known for its established initiatives such as the Kiwanis Down Syndrome Foundation and the Service Leadership Program (SLP), an international youth development program that provides leadership training.
Under the partnership, RM10 from every registration for the Energizer Night Race will be channelled to children development and learning programs by Kiwanis Malaysia, with RM50,000 set as the initial target from an estimated 5,000 participants. Energizer Malaysia is also planning to enhance the contribution by aiming to raise another RM200,000 through proceeds from the sales of Energizer battery packs throughout the registration period leading up to the race, putting the total target charity contribution at RM250,000.
“We at Energizer Malaysia recognise how we can do better than before and deliver a world-class sporting event that embodies our aspirations and corporate responsibility. In line with the responsibility and sustainability represented by That’s Positivenergy, we are very excited to be partnering with Kiwanis to support its motto of ‘Serving the Children of the World’.
“This is an effort that goes beyond Energizer itself. We strongly urge our trade partners and consumers to support this initiative and the life-changing opportunities it will provide for children throughout Malaysia, giving them the power for a brighter future,” said Foong.
Runwitme Says: So, the race in on again! Will you join the race again after last year's incident? Please leave a comment and follow this blog for more info about the Energizer Night Race 2012!