ADS: It's Finally Confirmed That Huawei Pura 80 Series Is Powered by Their Strongest Chipset – Kirin 9020

It’s official, the newly launched HUAWEI Pura 80 Series is running on the latest Kirin 9020 chipset. The confirmation comes hot after the series’ global debut, ending weeks of rumours around what processor is powering Huawei’s latest flagship devices.

ADS: Create Your Next Masterpiece with the All-New Huawei MatePad 11.5 PaperMatte Edition 2025

Following its much-anticipated announcement earlier this month, HUAWEI today officially launches the HUAWEI MatePad 11.5 PaperMatte Edition 2025 in Malaysia, continuing its era of productivity and entertainment in a single, sleek device. Combining flagship display technology, PC-level WPS productivity tools, and all-day battery life, the HUAWEI MatePad 11.5 PaperMatte Edition 2025 is built for students, professionals, and creators who demand more from their tablet.

ASICS Powers the Pace: KLSCM 2025 Unveils Elite Pacer Line-Up to Lead Malaysia’s Biggest Running Event

Kuala Lumpur is gearing up for a thrilling race season as the Standard Chartered Kuala Lumpur Marathon (KLSCM) 2025 officially reveals its full roster of pacers — the heartbeat of Malaysia’s premier running event. These elite runners will lead the charge across the Pantai KL 10KM, ASICS Half Marathon, and Full Marathon, helping thousands chase their personal bests with unwavering support and infectious energy.

lululemon Launches “Running Gives” Campaign with New Fast and Free™ Collection

Kuala Lumpur, August 5, 2025 — This fall, lululemon is inviting runners to rediscover the joy of movement through its new Running Gives campaign — a celebration of how running gives back to the body, mind, and soul. Whether you're chasing a personal best or simply running to clear your head, this campaign is all about reconnecting with the transformative power of motion.

ADS: AIDEX & CyberCon 2025: Redifining AI, Digital Intelligence and Cyber Resilience

From left to right: Mr. Ken Law (Chief Executive Officer of Q Armour Sdn Bhd), Mr. Azrul Nazim Bin Abdul Aziz (Head of Industry Engagement and Collaboration Department, Cybersecurity Malaysia), YB Datuk Wilson Ugak Anak Kumbong (Deputy Minister, Ministry of Digital), and Mr. Dylan Tan (Chief Executive Officer of Quandatics Omnitech Sdn Bhd).

Kuala Lumpur, 6 August 2025 – Quandatics Omnitech Sdn. Bhd. (“Omnitech”) and Q Armour Sdn. Bhd. (“Q Armour”), subsidiaries of regional AI and data solutions group Quandatics (M) Sdn. Bhd. (“Quandatics”), successfully hosted AIDEX & CyberCon 2025 a landmark event that placed AI at the heart of future-ready cybersecurity and digital transformation. Held at Le Meridien Kuala Lumpur, the full-day summit brought together over 300 government officials, industry leaders, and digital innovators to explore how AI-powered technologies are reshaping the future of intelligent defence and enterprise resilience.

ADS: CUKTECH Marks Merdeka with Tools for Everyday Freedom

CUKTECH 10 Mini Power Bank

As Malaysia celebrates its 68th year of independence, CUKTECH, an innovative leader in clean energy and advanced charging solutions, introduces a different kind of freedom: one built for today’s mobile, digital, and demanding world. The brand’s latest product trio, the CUKTECH 10 Mini Power Bank, CUKTECH 6 Magnetic OLED Fast Charging Cable, and CUKTECH CP Outdoor Mini Fan, are compact everyday companions designed to remove the friction from modern life. In the spirit of Merdeka, they offer control, adaptability, and the power to stay productive and present, wherever life takes you.

New Balance Brings Back ‘Run Your Way’ Pop-Up in Kuala Lumpur — A Celebration of Every Runner, Featuring the New FuelCell SC Elite v5

Kuala Lumpur, 31 July 2025 – Whether you're just starting running or training for your next marathon, New Balance celebrates every runner’s path. That spirit returns with this year’s ‘Run Your Way’ Pop-Up, held in conjunction with the launch of the all-new FuelCell SC Elite v5.

Conquer New Heights: The Sky Race™ at Merdeka 118 Invites You to Ascend Southeast Asia's Tallest Building

Get ready for the best view in Kuala Lumpur! Fresh Events Asia, in partnership with the Malaysia Towerrunning Association, has announced The Sky Race™, a groundbreaking vertical challenge set for Saturday, August 30, 2025, at Merdeka 118.

I Run but I’m Not a Runner: Under Armour Launches UA Halo Collection in Malaysia

Kuala Lumpur, 23 July 2025 – Under Armour has officially unveiled its latest footwear innovation: the UA Halo Collection, a bold new chapter in performance design tailored for everyday athletes. With a focus on symmetry, balance, and harmony, Halo introduces a holistic design language that blends style with substance—making every stride feel powerful, responsive, and grounded.

ADS: Experience Light & Shadow with HUAWEI Pura 80 at Pavilion Kuala Lumpur

From 25 July to 3 August 2025, Malaysians are invited to immerse themselves in the Pura 80 Series Light & Shadow Pop-Up Event, where cutting-edge innovation meets timeless design. Experience first-hand the Pura 80 Series’ key selling points and unique features, including its revolutionary camera system, elegant craftsmanship, and intelligent imaging technology that captures every moment in stunning clarity.

ADS: HUAWEI Pura 80 Series Arrives in Malaysia with Next-Gen Cameras and Iconic Design

Following its much-anticipated global debut in Dubai, HUAWEI officially launches the HUAWEI Pura 80 Series in Malaysia today, marking a revolutionary leap in smartphone imaging and high-fashion design. Comprising the HUAWEI Pura 80 Pro and HUAWEI Pura 80 Ultra, the series introduces a next-generation mobile experience, one that blends cutting-edge photography with refined craftsmanship and intelligent innovation.

Pos Malaysia’s ‘Jom Laju For Fun!’ Returns with Almost RM10,000 in Prizes and a New Corporate Relay!

Get Ready to Run! Pos Malaysia is bringing back their awesome annual run, and I'm buzzing with excitement about it! After an incredible debut in 2024 that drew 3,500 participants (wow!), the Pos Malaysia Run is returning as ‘Jom Laju For Fun!’. This year's event promises even more community spirit, a bigger focus on healthy living, and some fantastic green initiatives that I'm totally here for.

Run, Eat, Celebrate: Merdeka Comes Alive at the Curve’s 5KM Food Run

Nothing brings Malaysians together quite like good food, community spirit, and a little friendly cardio. That’s exactly what’s brewing at the Curve this 30 August 2025, as the much-anticipated Merdeka Food Run returns with double the joy, double the flavours—and triple the energy.

A Cultural Escape in the Heart of KL: My ASR Local Signature Experience at Ascott Kuala Lumpur

Craving more than just a comfortable bed? Ascott isn’t just about upscale living—it’s your gateway to Malaysia’s vibrant traditions, flavours, and artistic soul. And if you're an Ascott Star Rewards (ASR) member, the experience gets even sweeter: think exclusive member rates, birthday treats, late check-outs, and curated cultural events like the ASR Local Signature series—all designed to make every stay feel like a celebration.

Lululemon's "Stretch Your Limits" Campaign: Featuring Park Seo Jun and the Iconic Pace Breaker Shorts!

Get ready to be inspired! Lululemon has just launched its latest campaign, "Stretch Your Limits," a powerful celebration of human potential, perseverance, and peak performance. And guess who's at the heart of it? None other than acclaimed South Korean actor and lululemon brand ambassador, Park Seo Jun, in his second exciting collaboration with the brand!

SELMAR 2025: Run, Roar & Rise – Your Ultimate Race at Sepang!

Sepang, 1 July 2025, On 3 August 2025, over 6,000 participants from 17 countries will descend upon the PETRONAS Sepang International Circuit (SIC)—but not for a race of engines. It’s time for footsteps to take the spotlight as Selangor Marathon 2025 (SELMAR) flags off from the SIC Mall area in celebration of Visit Selangor Year (VSY) 2025.

Get Ready to Run! Xiaomi POP Run 2025 Returns with a Half Marathon

Kuala Lumpur, June 27, 2025 – Lace up your running shoes, Malaysia! Xiaomi is excited to announce the return of the Xiaomi POP Run 2025, a premier community event that celebrates fitness, fun, and the power of technology. In its third consecutive year, the POP Run is leveling up, introducing a brand-new 21KM Half Marathon category for the first time ever, inviting serious runners and athletes to push their limits.

Toyota Start Your Impossible (SYI) Outrun 2025 Returns with a New Category - Half Marathon

Shah Alam, 4 June 2025 – UMW Toyota Motor (UMWT) proudly announces the return of the Toyota Start Your Impossible (SYI) Outrun 2025, an inclusive charity run that goes beyond physical fitness to celebrate human resilience, unity, and compassion. Set for Sunday, 27 July 2025, at Dataran Wawasan, Putrajaya, the event continues to shape lives and inspire progress under Toyota’s global Start Your Impossible initiative.

Skechers Aero Burst: Your Daily Run Just Got a Carbon Kick!

Think carbon-plated running shoes are just for Olympic athletes? Well, the Skechers Aero Burst™ is here to tell you that's ancient history! This shoe is a vibrant, max-cushioned powerhouse packed with surprising responsiveness, designed for everyday runners like us who want fancy tech without the "super shoe" attitude.

Ai-CHA sets Malaysian record of 300 stores within a year

Danny Tahardi (2nd from left), Ai-CHA Global Deputy General Manager, and Jason Chung (right), Ai-CHA Malaysia Country Manager, with the Malaysia Book of Record awards presented by Aaron Bong (left) and Siti Hajar binti Johor, Malaysia Book of Records Officials. 

Kuala Lumpur, 19 June 2025 - Prominent Indonesian ice cream & tea brand Ai-CHA has opened 300 outlets within 12 months in Malaysia, averaging almost a new store each day, an achievement that has been officially recognised by the Malaysian Book of Records (MBR).

Get Ready to Run! Aman Central Kicks Off 10th Anniversary with Inaugural 5KM Fun Run!

Get ready to lace up those running shoes! Aman Central, the Northern Region's premier lifestyle and retail hub, is thrilled to announce its first-ever 5KM Fun Run, taking place on October 25, 2025. This isn't just any run; it's a monumental event kicking off the mall's 10th Anniversary Celebration!

Skechers AERO Series: Power Your Race, Cushion Your Stride in Malaysia

Lace up and lift off, Malaysia! Skechers, the Comfort Technology Company™ and a global leader in footwear, is launching a new chapter in running innovation with its latest performance collection: the Skechers AERO Series. Designed for runners who want to go faster, farther, and feel lighter, this high-tech collection delivers a blend of propulsion, support, and everyday style.

Look Fast, Run Fast: New Balance Unveils FuelCell Rebel v5 for Speed and Performance

 

Kuala Lumpur, 5 June 2025 – New Balance has unveiled its latest innovation, the FuelCell Rebel v5, promising runners a lightweight, energetic experience designed to optimize speed and responsiveness. The newest addition to the FuelCell line features a streamlined race-inspired design with bold colorblocking and an engineered mesh upper, delivering aesthetics and functionality in one sleek silhouette.

Race Against Cancer: A Historic Charity Run Raising RM200,000 for Research

Subang Jaya, 27th May 2025 – In a vibrant celebration of community spirit and cancer awareness, Cancer Research Malaysia (CRMY) successfully hosted its first-ever fundraising run under its own brand, Race Against Cancer, drawing nearly 2,000 participants and raising close to RM200,000 in support of local cancer research.

Journey to Jishin: 1,500 Runners Celebrate Japanese Culture with Record-Breaking Energy in Kuala Lumpur

Kuala Lumpur, 1 June 2025 – A wave of color and energy took over Dataran DBKL this morning as 1,500 participants joined the Journey to Jishin Fun Run, a unique cultural-themed event inspired by Japanese traditions. Held in conjunction with KL Car Free Morning, the event brought together runners of all ages along scenic 5KM and 7KM routes through the heart of the capital.

A Grand Welcome: My 3D2N Media Trip to the Grand Launch of Dusit Princess Melaka

I'm still buzzing from an incredible few days in historical Melaka, where I had the immense pleasure of being invited for the Grand Opening of Dusit Princess Melaka! This wasn't just any hotel opening; it marked a truly significant milestone for Dusit International as they officially make their grand entrance into the Malaysian hospitality market. And what a grand entrance it was!

Walk-A-Payung 2025 Unites Malaysians in Support of Lupus Warriors

Kuala Lumpur, 25 May 2025 – The spirit of solidarity was palpable on Sunday morning as more than 500 participants gathered at Laman Astaka, Taman Tasik Titiwangsa for Walk-A-Payung 2025, a symbolic 3KM walkathon organised by Persatuan SLE Malaysia (PSLEM), in partnership with Faculty of Medicine & HCTM, UKM in conjunction with World Lupus Day.

Pedal Power Celebrates a Decade: RHB LEKAS Highway Ride Gears Up for 10th Anniversary

Get ready to light up the night! Malaysia's beloved cycling spectacle, the RHB LEKAS Highway Ride, is hitting a major milestone this year, celebrating its 10th anniversary on Saturday, 11 October 2025. This isn't just another cycling event; it's an experience that transforms the fully closed and brilliantly LED-lit LEKAS E21 Highway into an unparalleled, car-free cycling haven.

Run Like Keluang Man! 7,000 Fans Unleash Their Inner Superhero!

Get ready to shout "Kita Enjoy!" because the hype for the upcoming Keluang Man live-action movie just hit a whole new level of awesome! To get our inner superheroes pumped before the film swoops into cinemas on May 29th, Astro Shaw threw the 'Keluang Man WONDA Fun Run' – and it was Malaysia's FIRST. EVER. original superhero-themed run! Talk about a legendary move!

The Music Run Malaysia Turns 10: A Decade of Beats, Sweat & Celebration

Kuala Lumpur, 17 May 2025 – Asia’s most electrifying celebration of fitness and music, The Music Run, marked its 10th anniversary in Malaysia with a spectacular show of energy and excitement. Featuring its signature 5km “Sound Track” route amped up with speakers, the iconic fun-run drew over 15,000 enthusiastic participants to the Bukit Jalil National Stadium on May 17.

Step into Grace and Boldness with FILA’s New ECHAPPE VC V2 Collection

Kuala Lumpur, 16 May 2025 – FILA proudly introduces the latest Echappe VC V2 Collection, where balletcore elegance meets gorpcore edge. This bold yet graceful collection blends the delicate poise of ballet with a rugged and contemporary attitude, defining a new era of modern femininity that honours women who embrace both softness and strength.

Move For The Planet: adidas Mobilizes Global Movement to Build Resilient Sports Communities

Kuala Lumpur, 16 May 2025 – adidas announces its latest edition of Move For The Planet - the annual initiative that focuses on making sports facilities more resilient against extreme weather conditions, across the globe. By inspiring everyday athletes to track movement, funds are raised to help deliver sustainability education and help improve the places that sport is played.

Rally for Glory: Skechers Malaysia to Host One of the Biggest Pickleball Tournaments In Kuala Lumpur

Get ready for one of the region’s most anticipated sporting events – the Skechers International Pickleball Tournament - Malaysia Edition 2025! Taking place from 16 to 18 May 2025 at PickleDepot @ Sentul Depot, this high-energy tournament is open to competitive players aged 19 and above. Registration is now closed, with players from 14 countries ready to bring the heat to the court! 

IJM Allianz Duo Highway Challenge 2025: Malaysia's Iconic Highway Run Returns, Now World Athletics-Certified!

Get ready to conquer the asphalt once again! The highly anticipated IJM Allianz Duo Highway Challenge is back for its seventh edition on August 3, 2025, continuing its legacy as Malaysia's only full highway marathon experience.

Sign up Now: Shamrock Run 2025 - A Celebration of Irish & Malaysian Culture

Get ready to lace up your running shoes and embrace the spirit of camaraderie at Shamrock Run 2025! This non-competitive fun run is back for its sixth edition, offering participants the chance to enjoy a scenic 10KM or 5KM run through the breathtaking Putrajaya Wetland Park. Whether you're a seasoned runner or just looking for a fun day out with friends and family, this event promises an unforgettable experience.

PUMA Relaunches Nitro Run Club with Performance-Driven, Coach-Led Programmes

Kuala Lumpur, 4 May 2025 - PUMA Malaysia has officially relaunched the PUMA Nitro Run Club, now revamped with a new coach-led approach to elevate runners’ performances across the country.

New Balance’s 2025 Grey Days Celebration at Pavilion Kuala Lumpur

Kuala Lumpur, 6 May 2025 – New Balance brings its 2025 Grey Days campaign to Pavilion Kuala Lumpur with two key experiences: the In-Store Experience and a dedicated Pop-Up.

Laguna Phuket Marathon 2025 Presented by Supersports Gears Up to Welcome Runners from Around the World This June

Phuket, Thailand – May 2, 2025 – The countdown has begun! The iconic Laguna Phuket Marathon 2025 Presented by Supersports is set to return for its 19th edition on June 14–15, welcoming an international field of more than 8,000 competitors from 50 countries.

Garmin Launches Instinct 3 – Tactical Edition: Your Ultimate Adventure Companion

Kuala Lumpur, 29 April 2025 – Garmin Malaysia today announced the Instinct 3 – Tactical Edition, its newest lineup of tactical smartwatches, now offered with a crisp AMOLED display or solar-powered display for maximum battery life. Designed for any mission, Instinct 3 – Tactical Edition adds a metal-reinforced bezel for extreme durability, rucking activity for training, and built-in LED flashlight on both 45mm and 50mm units for low-light conditions. And with incredible battery life, it’s easy to stay prepared longer; the AMOLED model gets up to 24 days on a single charge in smartwatch mode, while the solar charging models can get unlimited battery life¹.

Amazfit Bip 6 Lands in Malaysia: Your Everyday Smartwatch for Every Adventure!

Get ready to level up your daily routine and fitness journey because the Amazfit Bip 6 has officially arrived! This sleek and feature-packed smartwatch is now available nationwide, bringing a vibrant AMOLED display, incredible 14-day battery life, and over 140 sports modes right to your wrist. And the best part? It won't break the bank at just RM379!

Go Wild, Go Fast: Experience PUMA’s Fastest Shoe Yet, Fast-R NITRO™ Elite 3

Kuala Lumpur, April 25, 2025 – PUMA has officially unveiled the much anticipated Fast-R NITRO™ Elite 3, its fastest ever running shoe, engineered to aid your pursuit of a new personal best.

adidas Malaysia Brings The Original Lounge to Life: Spotlighting Local Talent and Innovation

For Spring/Summer 2025, adidas Originals shifts focus from celebrating its cultural legacy to inspiring future generations with "The Original" – a campaign built on the powerful premise that revolutionary change begins with just one.

Al-Ikhsan Sports Champions the "Everyday Athlete" in Powerful New Campaign!

Shah Alam, 24th April 2025 – Get ready, Malaysia! Our very own Al-Ikhsan Sports, the nation's leading sports retailer, is launching an inspiring new brand campaign: "For Everyday Athletes". This isn't just another marketing push; it's a nationwide celebration of you – the real people who move, sweat, hustle, and show up in life, day in and day out.

Pahlawan Malaysia 2025: Malaysia's Premier Obstacle Sports Competition at the Curve, Mutiara Damansara

Mutiara Damansara, 10 April 2025 - The Malaysia Obstacle Race Sports Association (MORSA) is proud to announce Pahlawan Malaysia 2025, Malaysia's premier obstacle sports competition, happening from 22nd to 27th April 2025 at the Curve, Mutiara Damansara. This thrilling event aims to provide a platform for amateur athletes and to promote the exhilarating sport of obstacle racing to youth and the public.

Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025 Sells Out in Record Time

Kuala Lumpur, 22 April 2025 – The Kuala Lumpur Standard Chartered Marathon (KLSCM) is sold out! Public registration for the 17th edition of the marathon opened this morning at 10.00am and KLSCM 2025 reached its capacity in record time, selling out in under four hours.

Lace Up Your Shoes: Under Armour Invites You to Conquer the UA Infinite Race!

Calling all runners and endurance enthusiasts! Get ready to push your limits and experience the thrill of competition under the night sky. Under Armour, in partnership with JomRun, is excited to announce the UA Infinite Race, a 21.1km challenge designed to test your individual resilience and celebrate the power of team spirit.

Not Just for Athletes: UA ECHO is Here for Your Street Style

Kuala Lumpur, 16 April 2025 - Under Armour is known for its relentless pursuit of performance innovation, creating gear that helps athletes push limits and break barriers. Today, the brand is stepping beyond the arena and into culture, making a bold statement with the launch of UA ECHO—a shoe that redefines what Under Armour stands for. 

25th Dubai Marathon Set for February 1, 2026

Dubai, UAE, 16 April 2025 – The organising committee of the Dubai Marathon has officially opened registration for the 25th edition of the iconic race, set to take place on February 1, 2026.

adidas Launches New Adizero Boston 13 – Designed for Fast Training Runs

Kuala Lumpur, 18 April 2025 – adidas introduces the Adizero Boston 13 – the latest addition to adidas’ speed-focused running family. Designed to provide consistent speed for fast workouts and tempo runs, the Adizero Boston 13 is the perfect training accompaniment to those who race in the Adizero Adios Pro 4.

ASICS is now the Official Apparel and Footwear Partner of Kuala Lumpur Standard Chartered Marathon 2025

Kuala Lumpur, 17 April 2025 – Following the official launch of the Kuala Lumpur Standard Chartered Marathon (KLSCM) 2025, ASICS is proud to announce it is the official apparel & footwear partner of the nation’s largest race event. Additionally, the half marathon category will be renamed ASICS Half Marathon.