Kuala Lumpur, 3 September 2015 – adidas, the world’s top sports brand has recently became the Official Apparel partner for the Standard Chartered KL Marathon 2015 and will be seen supplying the authorised marathon racing top. In conjunction with this grand partnership, adidas launches its exclusive Standard Chartered KL Marathon licensed merchandise to celebrate this momentous collaboration. Tailored to suit for the upcoming marathon, the licensed merchandise range includes the Fall/Winter 2015 Supernova Glide BOOST running shoes series, the ‘run’ ClimaLite® top for men and women, a limited edition cap as well as a handy water bottle by adidas.
The Standard Chartered KL Marathon, a premium running marathon where runners eagerly prove their capabilities, has been held for six years consecutively. On the 18th of May 2015, adidas has signed a partnership agreement with Standard Chartered KL Marathon to be the Official Apparel partner for the marathon. With adidas’ aim to provide apparels that go beyond expectations, runners can benefit from its running gears built from quality materials which offer a boost in energy, great comfort and flexibility.
Approaching the marathon day, first timers and hard-core runners alike have channelled their focus on training stamina and ultimately looking for the appropriate set of running apparels. Dedicating to achieve their goals, runners are keeping their head in the game to acquire the best record time in this upcoming marathon on 4th October 2015.
Being the Official Apparel partner for this prestigious marathon, adidas has used its latest ClimaLite® apparel technology featuring cotton yarns and synthetic fibres. It is designed to allow sweat evaporation from the fabric surface to stay cool and dry under the hot Malaysian weather, hence comfort and extensive performance will not be compromised. “I am confident that runners will enjoy the cooling benefits of the new running shirt designed for this marathon,” said David Wong, Senior Manager, Brand Activation of adidas Malaysia. “Through this joint venture, we aim to deliver beneficial sports equipment to maximise running and training. We seek opportunities to help athletes of all levels to accomplish peak performance with every adidas product,” added Wong.
The licensed top is designed with adidas’ ClimaLite® technology that serves as a lightweight top for extensive performance, and a pair of Fall/Winter 2015 Supernova Glide BOOST running shoes series for added support and feet protection. During the event, adidas has also showcased an array of running apparels such as the revolutionary Fall/Winter 2015 Ultra BOOST running shoes, and the recently released Climachill apparels for runners to choose from as they prepare for the race.
“We are proud to celebrate this partnership with Standard Chartered KL Marathon by launching the exclusive SCKLM 2015 licensed merchandise and running kit,” continues Wong. “This grand partnership is a highlight of our commitment to present sportswear that extensively elevates athletes’ performance. We look forward to continuously move ahead by innovating and improving our sports products.”
The adidas Standard Chartered KL Marathon 2015 Licensed Merchandise will be available at any adidas Sports and Performance outlets nationwide. You are able to purchase the SCKLM 2015 licensed merchandise with the price as follows:
1. ‘run’ ClimaLite® top, RM90
2. adidas cap, RM45
3. adidas water bottle, RM25
In addition, registered runners for SCKLM 2015 can now purchase a pair of the Fall/Winter 2015 Supernova Glide BOOST at a special price of RM299 (Normal price RM430, inclusive of GST) at any participating adidas Sports and Performance outlets. By presenting your proof of participation for the SCKLM 2015, you are able to enjoy a complimentary customised name-stitching service available from 3rd September to 15th November 2015 at The Marathon Shop outlets at Lot 10 Shopping Centre, Kuala Lumpur and Sunway Pyramid Shopping Mall, Bandar Sunway.
Join the adidas Energy running movement by following:
FACEBOOK facebook.com/adidasMY; facebook.com/adidasRunning
TWITTER twitter.com/adidasMY; twitter.com/adidasrunning
HASHTAG #ultraBOOST #boostyourrun #adidasMY #BoostKL
For more photos from the launch, please click HERE.