Thursday, October 08, 2015

Media Release: Action Girls Work Their adidas StellaSport FW15 Collection!

From left - adidas StellaSport action girls Sarah Lian, Evie Wong, Karen Kho, Lady Seven, Cathryn Lee, Megan Tan, Hanie Hidayah, Sharifah Sakinah and Thanuja Ananthan

Kuala Lumpur, 8th October 2015 - Launched in Spring Summer 2015, adidas StellaSport redefines sportswear for the action girl. Offering a modern fusion of sport and style, through bright colours, fresh prints and performance ‘pop’, the Fall Winter 2015 collection includes apparel, footwear and accessories designed to take you from your workout to the city streets, and anywhere in-between.

Featuring vibrant patterns, bold volume and graphic colour blocking, this season’s eye-catching adidas StellaSport collection feautures an exotic animal print theme, denim-inspired layering, multi-logo lettering and performance-led silhouettes. Fall Winter 2015 also sees the launch of the adidas StellaSport Tumblr – the first dedicated social platform for adidas StellaSport. With Lotte Andersen as the Editor, the channel will feature exclusive collaborations with influencers around the world, sneak previews of the collection and offer a unique insight into the adidas StellaSport world, inspiring and empowering actions girls everywhere.

In Malaysia, action girls Cathryn Lee, Sarah Lian, Sharifah Sakinah, Hanie Hidayah, Karen Kho, Evie Wong, Maybelline Wong, Lady Seven, Megan Tan and Thanuja Ananthan had a first look at the new Fall/Winter 2015 line.

“I can’t get enough of the prints and the colours. There’s nothing more motivating than looking good and working it at the gym you know!” says local actress Sarah Lian.

Actress and professional ballerina Cathryn Lee says “It’s so important for young girls to feel confident and inspired to lead a healthy lifestyle and this new collection helps promote that especially with the versatility of the range. I feel like dancing already!”.

“The adidas StellaSport girl is young, current and vibrant, looking to make a statement and stand out - we wanted to bring that to life within the collection and fuse performance with style to create - performance pop”, said Brand Manager of adidas Malaysia – Zhi Vern Tan.

The season’s highlights focuses on an unapologetic bold leopard print theme. Go wild with the matching Jacket, Tights, Pant and Sport Tank in Echo Pink, Carbon and White – for a look that is as fearless as you are. Offset your outfit with the reflective Hoody in Echo Pink and Solar Yellow or opt for the ultimate all-over look with the leopard print Gym Bag in Bold Blue and Solar Pink. Stand out from the crowd and craft your studio look with this season’s adidas StellaSport footwear. Fall Winter 2015 sees the debut of the super fresh, high-top Irana Shoe in Black and Clear Brown, adding an edgy feel to your workout look.

Kick-off your workout style with creative layering of bright blues, daring typefaces, and denim detailing. The Tights in Midnight Grey, feature a front-facing denim design on seamless construction for total freedom of movement, whatever the activity. Layer up with the Woven Short in White and all-over bold StellaSport lettering in Granite, and show off your ‘tough girl’ attitude with the Socks and padded racer-back Sports Bra in electric Bold Blue and bright Flash Red tipping. The versatile Yvori Shoe comes engineered in a super suave, stretch suede canvas in White, Pearl Grey and Ivory to answer all your sporting needs.

Ensure striking style and support in the studio with sleek performance silhouettes this Fall. Craft a workout outfit that really ‘pops’ with the eclectic multi-logo graphic Tank and Tights in Maroon Pink or White and Black with bursts of Bright Yellow. Get some street-cred with the Flat Cap in Midnight Grey and keep moving with the secure strap winterised heavy stretch Zais Shoe in Clear Brown, Flash Red and Black.

This October, stay active with the high-shine Warm Jacket in sunny Super Orange. With its cutting-edge climawarm© technology, it is designed to keep you warm and comfortable so you can remain unstoppable throughout the colder months. Pair the brazen black graphic StellaSport lettered Tights in Logo White and bright neon yellow banding with the graphic StellaSport lettered Backpack AOP in White, Flash Red and Super Orange for a complete look. Stay on your toes and step out in the Yvori Shoe, now available in a new colourway of Bold Orange, Light Flash Red and Maroon Pink.

The Fall/Winter adidas StellaSport range is now available at the adidas Sports Performance Outlets in adidas Sports Performance Concept stores in Publika, Pavilion, Sunway Pyramid, Mid Valley, Genting Highlands, IMAGO in East Malaysia and online at

For more photos of the collection, please click HERE.

0 Comment Wit Me:

Related Posts with Thumbnails