“With our business expanding in this area of the world – including the recent addition of multi-sport endurance events – IRONMAN will continue to grow under David and Geoff’s leadership,” said Andrew Messick, Chief Executive Officer of IRONMAN. “We are excited about the future of the brand in Oceania and Asia.”
As Managing Director of IRONMAN Oceania, Beeche will manage and oversee the complete portfolio of events in Australia and New Zealand. This includes IRONMAN races, IRONMAN 70.3 races, multi-sport events, mountain biking events and marathons.
"I am excited and grateful to be given the opportunity to lead the Oceania business through its next growth phase,” said Beeche. “As an IRONMAN athlete I understand the impact our events can have on peoples’ lives – and bringing that together with these iconic marathon and cycling events – gives us a unique and compelling position in the market."
Meyer, who has been in a leadership role with IRONMAN since 2012 and involved with the sport of triathlon for more than 12 years, will now be responsible for all of the events and licensees in Asia (except China). Meyer will also focus on growing event portfolio and leading business development.
For more information on the IRONMAN brand and global event series, visit www.ironman.com.