Tuesday, July 11, 2017

Great Eastern Genting King of the Mountain Challenge Awaits 10,000 Viper Challenge Participants



Kuala Lumpur, 11 July 2017 - The next event of the Great Eastern Viper Challenge Series, widely acknowledged as Asia's biggest obstacle course running event, is scheduled to be held at Genting Highlands on July 15, 2017.

Dubbed the Great Eastern Genting King of the Mountain, it will challenge 10,000 participants for the second year as they battle the hilly terrain, winding roads and some new obstacles. Hosted by Genting Resorts, the cool climate offers a unique experience for all participants, a vast difference from the searing heat of the previous stops.

The event will cover a distance of 10km and will have 15 obstacles with the first wave of participants set to be released as early as 7am. Participants will receive their finisher medals and event t-shirts once they have completed the challenge. Great Eastern’s LIVE GREAT booth will be offering free photo printouts and a chance to win Starbucks gift cards at the 'LIVE GREAT Fitness Challenge'.

"It is always exciting being back here in Genting Highlands as it provides a different atmosphere compared to the previous venues. The hilly roads and weather will be the sixteenth obstacle for each participant as they battle their way to the finish line," said Selva Kumar, CEO of Original Bootcamp Sdn Bhd, the brains behind the Viper Challenge.

“Viper Challenge highly regards the health and fitness of one’s life and we are glad to help educate and motivate our participants on the importance of being healthy especially when they live a fast-paced lifestyle,” he added.



The Great Eastern Viper Challenge 2017 Series is presented by Great Eastern Life as part of their 'LIVE GREAT Programme', the first integrated health and wellness programme by an insurance company in the region. The programme comprises five components including wellness tools, health tips, mobile applications, workshops and events. Added to this, customers can use the LIVE GREAT Card to enjoy exclusive health and wellness privileges at partner establishments throughout the region.

Great Eastern Life’s Chief Executive Officer, Dato Koh Yaw Hui said: "As the title sponsor for Great Eastern Viper Challenge for the second year, we hope to continue to inspire Malaysians to live healthier and better lifestyles by advocating not only physical wellness, but also mental health.

"Participants of the Viper Challenge have to challenge themselves to go beyond their boundaries and limits to overcome the various obstacles throughout the event and emerge victorious to experience a sense of accomplishment at the end.

"The event not only promotes a well-balanced and holistic idea of good health but also emotional wellness to foster camaraderie and teamwork. We believe the importance of a healthy body and mind will go hand-in-hand towards achieving a holistic healthy lifestyle”.

Due to the high demand, the Viper jet package offers an impressive deal for participants to travel from Singapore to Kuala Lumpur before making their way up to Genting Highlands. The package for two includes flight tickets to and from Singapore, entry tickets to the Great Eastern Genting King of the Mountain and two nights stay at the First World Hotel, Genting.

Malaysia Major Events, a division of Malaysia Convention & Exhibition Bureau (MyCEB), and an agency under the Ministry of Tourism and Culture, Malaysia (MoTAC), has pledged its continuous support of the Viper Challenge. Since the first edition in 2013, more events have been introduced yearly with the brand currently boasting well over 120,000 enthusiasts who have competed in events on the local front and internationally.



Viper Challenge’s multiple formats which cater to the masses and an elite few, require participants to complete any three of the five events - Singapore, Penang and Johor, Genting Highlands, Shah Alam (mid-level) and the final event, the Great Eastern Viper Challenge.

The next Great Eastern Viper Challenge event will be held at the majestic Shah Alam Stadium in September where the participants will aim to complete their Series Finisher Medal with the grand finale taking place at Cyberjaya in December.





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