Tuesday, September 19, 2017

ILLUMI RUN Makes Its Neon Splash On Malaysian Shores



After glowing success in Singapore, Australia and China, ILLUMI RUN will make its debut in Kuala Lumpur, Malaysia, on Saturday, 13 January 2018 at Selangor Turf Club. Infinitus Productions Pte Ltd announced the launch of ILLUMI RUN today at Sunway Velocity Mall, together with presenting sponsor, MPI Generali Insurans Berhad.

The first of its kind in Asia, ILLUMI RUN is set to give runners an exhilarating neon experience with its iconic ILLUMI Glow Water. This non-competitive run will see participants run, walk and dance through the different themed ultraviolet music zones whilst being splashed with ILLUMI Glow Water. The fun continues after the run with a music festival at Selangor Turf Club. There, they will be treated to a line-up of LIVE acts against the backdrop of psychedelic neon displays.



Oliver Tan, CEO of MPI Generali Insurans Berhad said, “as the pioneer general insurer to organize community based runs in Malaysia, MPI Generali Run has been kick-starting the local running calendar since 2012 to encourage healthy lifestyle. After six years, we felt it is the right time to seek a more engaging activity with our base of runners, new runners, business partners, employees and customers. We are proud to have the opportunity to present this first in Malaysia ultimate festival on the run experience that combines wholesome fun, community spirit and promote running at the same time”.
“We are thrilled to have this opportunity to bring ILLUMI RUN to Malaysia for the very first time. The reception from our partners here in Malaysia has given us the confidence that this event will be an even more epic experience. We are committed to creating a glowing experience for all our runners and we promise an evening of “good clean fun”. Get ready to run and glow,” said Jeffrey Foo, Director of Infinitus Productions Pte Ltd.



Targeting over 8,000 participants, each of them will be equipped with a SWAG bag full of cool merchandise that will get them revel in neon vibes. The event will be complemented with a nightlife atmosphere, creating a clubbing experience enroute, bringing the ultimate neon night run to life.

ILLUMI RUN also believes in giving back to the community and will be pledging monetary support to S.O.S Kids, a community support group who aims to improve the care of the critically sick and underprivileged children based in Sarawak. The funds will be raised through registration fees as well as add-on donations from participants. Through ILLUMI RUN, the event hopes to raise awareness for S.O.S kids and contribute more funds towards their efforts to provide better medical care for these children.



For more information, please go to www.illumirun.com/my


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