Sunday, October 01, 2017

Merrell Malaysia Launches Nature’s Gym Campaign



Petaling Jaya, 21 September 2017 – Merrell, the outdoor performance brand that empowers amazing outdoor lives, is excited to announce the launch of Nature’s Gym—a Merrell movement encouraging people to use nature as their gym. Nature’s Gym is where your active outdoor adventures happen, it’s where you explore, experience, and enjoy the outdoors.



In collaboration with Original Bootcamp Malaysia (OBC), the campaign kicked off with a group fitness bootcamp session at Dataran Petaling Jaya with invited media and guests. The bootcamp was led by experienced trainers from OBC and they started the session with warm ups and continued on with creative mix of bodyweight drills, workouts with ropes & soft medicine balls as well as high intensity interval training (HIIT).



The group was split into pairs and were instructed to perform a different workout from their partner. For instance, while one was doing burpees, the partner was performing a plank. Aside from that, the instructors had set stations on the field and each station was a different workout. Participants had to go through each station for a few minutes before moving on the next workout station. Once the fitness bootcamp was over, the trainers guided the participants on how to properly warm-down and stretch their body to avoid any injury.



In fact, Merrell Malaysia & OBC is planning to have a series of free outdoor fitness bootcamps for the public. Those who are interested in the bootcamps may follow Merrell Malaysia’s Facebook page for details.



In order to provide consumers with the right gear to take on whatever nature means to them, Merrell is rolling out a series of versatile footwear that have been specifically designed to help you take your fitness routine outdoors.



These shoes will give you a greater connection to your terrain, no matter what type of environment you might be in.



FIT: The Re-Booted Barefoot Collection with Trail Glove 4
Merrell’s best-selling barefoot collection is getting an update for 2017. The Trail Glove 4 has been re-designed with a minimal look for maximum performance. This barefoot shoe has a sock -like feel for a locked-down fit, plus a Vibram® sole for lightly cushioned performance. The Trail Glove 4 will be launching in October of 2017, and will be priced at RM459.



RUN: The Bare Access Flex

Merrell’s NEW Bare Access Flex running shoe is powered by FLEXconnect™ for hybrid performance – experience ultimate versatility, comfort, and ground connection on the trail, road and beyond. The shoes feature a 0mm drop, and the FLEXconnect™ technology features a Hyperlock™ heel for security during descents and sharp turns, dual-directional flex groove midsole for agility and stability, and sticky, durable outsole for superior grip. The Bare Access Flex shoes will launch in October of 2017 and will be priced at RM359.



TRAIL: The Agility Peak Flex
An update on this year’s Agility Peak Flex, this new trail runner is made with FLEXconnect™ technology to cushion, flex, and protect your feet on the trail. This shoe gives you the agility to excel on your longest runs and technical terrain. With a built-in engineered gaiter to keep out debris, and visible air cushion technology in the midsole to ensure maximum comfort, the Agility Summit Flex is taking trail running to the next level. This shoe will be launching in September of 2017, and will be priced at RM469.


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