Friday, May 04, 2018
Adidas Running and Marc ter Stegen Unveil The Limited Edition ULTRABOOST PARLEY
KUALA LUMPUR, 2 May 2018 – As part of its long-standing collaboration with environmental initiative, Parley for the Oceans, adidas Running and FC Barcelona goalkeeper Marc ter Stegen have revealed a limited release UltraBOOST Parley silhouette to continue raising awareness for the threat of marine plastic pollution.
Inspired by the dark blues and greens of the urban harbour, the UltraBOOST Parley and UltraBOOST X Parley silhouettes fuse performance-oriented footwear technology with progressive eco-innovation. Demonstrating adidas’ and Parley’s commitment to tackling marine plastic pollution one step at a time, every pair of the limited collection prevents approximately 11 bottles from the possibility of entering the oceans.
The exclusive silhouettes feature a Primeknit upper consisting of 85% Parley Ocean PlasticTM – an innovative material created from upcycled waste, intercepted before it has the chance to enter the ocean. In the midsole, industry-defining BOOST technology, made with sustainable materials, delivers responsive comfort and cushioning that energizes from the ground up. In the sole, Continental Rubber, made from natural materials, provides a smooth and flexible ride and advanced grip in all conditions. Injecting education and purpose, a seamlessly integrated NFC chip in the right shoe provides the wearer with exclusive learning experiences about plastic pollution which can be accessed via their phones with one simple tap. Through the mobile platform consumers are empowered to learn more about the collaboration, how to avoid plastic in their lives and how to take part in future initiatives. Also available in a women’s-specific silhouette, the UltraBOOST X features a distinctive Adaptive Arch, a unique construction designed to adapt to the female foot.
FC Barcelona goalkeeper Marc ter Stegen said: “I live by the sea and try to spend as much time as possible there. When I first learnt about the adidas and Parley partnership, I immediately connected with it. I want to help change our environment through an initiative I believe in. I’m proud to partner with adidas Running and Parley to create awareness for the beauty of our oceans and work on projects that can stop their destruction. With every pair of this limited UltraBOOST Parley shoe, we prevent approximately 11 plastic bottles from potentially entering the ocean. This is one big step in making the world a better place.”
Cyrill Gutsch, Parley founder added: “Parley was created to accelerate a process of change in people’s approach to protecting our planet. I love working with passionate athletes like Marc who fall in love with the oceans and inspire their community to find creative solutions to protect their fragility and future.”
From June 8 to July 8, adidas Running will come together for the second consecutive year with Parley, Runtastic and its global running community for the global ‘Run for the Oceans’ initiative, established in 2017.
The UltraBOOST and UltraBOOST X have a MRRP of RM900 and is available in limited numbers online and instore NOW. To find out more, please visit: adidas.com.my/Parley. Follow the conversation at @adidasrunning on Instagram, Facebook and Twitter and using #UltraBOOST #adidasParley.