Bangkok, November 2018 - The Standard Chartered KL Marathon (SCKLM), the premier distance running event in Malaysia, underlined its growing reputation as a top regional competition by clinching a Gold and Silver in two categories at the annual SPIA Asia event (Asia’s Sports Industry Awards and Conference) held here recently. SCKLM technology partner MYLAPS retained the Gold in the Best Sports Digital Platform category for the SCKLM App while Dirigo Events, the owner and organiser of SCKLM, received a Silver for the Best Mass Participation Event. Dirigo bagged the Gold in the same category last year.
“We are delighted to have come away with two awards, similar to our success last year. If anything, the competition was tougher this time around with some big and prestigious names in the mix but we are humbled by the recognition of our peers in the industry. As we continue to grow in Malaysia and the region, this sort of recognition will serve to spur us on to hopefully greater heights as we continue to deliver the best possible race experience to all our stakeholders,” said Rainer Biemans, Director of Dirigo Events and Project Director of SCKLM. “We would like to thank all our sponsors, partners and participants without whom this achievement would not have been possible,” he added.
SCKLM2018 was a special 10th Anniversary edition, which recorded the highest turnout for the event to-date with 38,000 runners taking part over two days. Of these, over 1,700 were international running tourists contributing towards the country’s tourism revenues and in total more than 70 nationalities were represented, making SCKLM a truly inclusive mass participation event.
The SCKLM App was developed by MYLAPS and launched for SCKLM2016. To date the App has been downloaded a total of 39,609 times since its launch and become the most downloaded sports app in the App Store and Google Play on 7 & 8 April, with 2,408,576 screens viewed.
“Since its launch in 2016, the SCKLM App has continuously added improvements and features that have gone down very well with our participants, and their friends and families. The current App features ‘Live’ tracking of participants, provides all Race Day related info, access to the Runners’ Guide and seamless social media connectivity that allows users to instantly post their memorable race photos,” said Gloria Ng, Director of Dirigo Events.
SPIA Asia is an annual event which celebrates the brands, agencies, marketers and organizations which positively influence the sporting landscape in Asia. The Awards are a meaningful and credible platform judged by industry experts, while committed to create legacy through raising funds for local development initiatives. The SPIA Asia Sports Business Conference is the only one of its kind, which brings thought leaders of the industry together to discuss the specific topics and themes that are changing the face of sport in Asia.
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Website : www.kl-marathon.com