Thursday, February 13, 2020

Take A Dive Back into New Balance's Archives This February

Kuala Lumpur, 12 February 2020 - New Balance has unveiled not one, but three collections of its refreshed classics from the past for the new generations in a party cum launch event at the Slate @ The Row today. The collections are the NB 850 footwear, The Heritage Packs and Inspire The Dream Pack.

Kayda performed three songs.

Newcomer - Abubakarxli performed his debut single Ninini

Guests were entertained with a live rap performance by the talented Kayda, Abu Bakar X Ali and Sophia Liyana.

Malaysian celebrities such as Ajak Shiro, Jaclyn Victor, Vanessa Chong, Hunny Madu, Nur Fatima, Lil J, Jinn Hackman, Dansa & Sing Crew and more were also in attendance.

New Balance 850 – RRP RM439

Bringing you the “new-school cool” with pops of colour and a minimalist silhouette.

Over two decades after its debut in the ‘90s, the 850 is making a comeback with a modern, energetic twist on its iconic alternative look. Leveraging on the sneaker’s alternative design without the traditional N logo sidewall – a radical shift for New Balance back in 1996 – this latest release features expressive colour blocking and premium material plays.

This shoe also features a classic ABZORB midsole to offer support and stability, boosted by a Rollbar posting system that reduces rear-foot movement. With an upper combining mesh, leather, webbing and reflective details in myriad colours, and a full rubber outsole, the 850 is the definition of a contemporary ‘90s aesthetic with its unique personality.

Available in a new colourway at all New Balance Experience stores.

Heritage Pack – RRP RM89-469

NB is making the skinny of the ‘70s retro cool again.

Throwback even further into New Balance’s history with the Heritage Pack, featuring the COMP100 sneaker and an electric ensemble of apparel. This revival of the COMP100 stays true to its ‘70s character with a sleek and low-profile silhouette, formed by a leather upper supported by a Vibram® MegaGrip outsole unit for superior traction.

Delivering superior underfoot comfort with old-school style, you’ll surely dig this sneaker! We’ll do you a solid and take your ‘70s look even further with a full range of apparel, from colourful polyester jackets to graphic tees and sick bottoms. With diverse options for you, embrace ‘70s retro and New Balance’s heritage with the Heritage Pack.

COMP100 and heritage apparel available at all New Balance Experience stores.

Inspire The Dream Pack – RRP RM439-799

Take a page from the history books and celebrate the spirit of fearless independence with New Balance.

An ode to Black History Month that commemorates the fight for freedom in America, New Balance’s Inspire The Dream Pack is dedicated to inspiring today’s generation of independents with a unified voice. Featuring the 850, 997, OMN1S and 574 (clockwise from bottom left), this series celebrates the achievements of decorated athletes like basketball player Kawhi Leonard, and embodies the gritty mindset and culture of changing the game on your own terms. In striking hues of navy, grey, red and gold, the Inspire The Dream Pack features fine detailing like midsole speckling on the 850 and 574, and a special midfoot band reading “Inspire” on the OMN1S.

Inspire The Dream available at New Balance Pavilion KL, Sunway Pyramid, Mid Valley Megamall and Midvalley Southkey.

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