The MUSIC RUN by CIMB hits all the right notes towards sustainable life and health

Kuala Lumpur, 15 January 2024 – The Music Run by CIMB returned to Malaysia for its highly anticipated third edition with CIMB returning as the Presenting Partner. The iconic Bukit Jalil National Stadium came alive on Saturday with close to 17,000 participants, hailing from all walks of life to “Live the Beat” for a 5km fun run along the “Sound Track” run course. Interactive music guided runners throughout the course to keep the motivation high, while elevating the running experience for all participants.

The event, dubbed as "Asia’s Fittest Party," extended well beyond the run itself, as the evening culminated with a musical celebration led by DJ Sam Withers and the team, who returned to perform with other renowned musical acts including BLINK, The Filters, and EMO NIGHT KL.

The Music Run was hosted by Fresh Events Asia, a name behind more than forty of the hottest events in the region and has amassed a steadily increasing following over the last decade. Adding to the ultimate celebration of fitness and music, the one-of-a-kind, safe, alcohol-free and healthy experience is also committed to being environmentally friendly with its 'More Fun. Less Waste' ethos.

“We are proud to return as the Presenting Partner of The Music Run by CIMB for the third consecutive year. In line with CIMB’s brand proposition, ‘MOVING FORWARD WITH YOU’ – we always place our customers at the heart of everything we do, fulfilling our promise as a purpose driven organisation to continue enhancing value for our customers. Our commitment continues to be on championing sustainability as part of life, while encouraging the public to adopt a healthy and active lifestyle,” said Toni Darusman, Group Chief Brand & Marketing Officer, CIMB Group.

“The Music Run by CIMB not only provides a one-of-a-kind experience, but we are also offsetting the carbon footprint generated which will be monitored and tracked throughout the event by our partner, YTL-SV Carbon. This unique and immersive event is therefore an all-encompassing ode to life, music, and well-being – and we hope that all participants will continue taking small but consistent steps towards a more sustainable way of life,” added Toni.

Jeff Ross, General Manager of Fresh Events Asia added, “The Music Run is all about embracing life to the fullest, living each day better than the last. The success of this event is a testimony to the power of music and fitness in bringing people together, as a community that celebrates living life fully. We believe in creating experiences that leave a lasting impact, and The Music Run embodies this philosophy. We are Asia’s Fittest Party!”

“We are filled with gratitude for the support of our partners, the enthusiasm of the participants, and the collective spirit that defines The Music Run by CIMB. We remain committed to creating events that not only entertain but also inspire positive change. Our special thanks go out to CIMB for being an essential part of this journey."

The Music Run has steadily gained popularity since its inception in Malaysia in 2014. It has successfully brought together people from all walks of life, irrespective of background or fitness level, with a mission to inspire people to “Live the Beat” and lead more active lifestyles. To date, it has been experienced by over 300,000 participants across 40 events in 13 countries.

With the successful culmination of the ninth edition of The Music Run, the event continues to stand not only as an electrifying convergence of music, fitness, and camaraderie but as a beacon of hope and positivity. It exemplifies the boundless possibilities that unfold when people come together united by the shared beat of a common dream.

The event was also supported by Sun & Sand Sports as the Official Sports Partner, Touch 'n Go as the Official E-Wallet Partner, Pos Malaysia as the Official Delivery Partner, Optimum Nutrition as the Official Hydration Partner, CitizenM as the Official Hotel Partner, O'Briens as the Official F&B Partner, Tune Protect as the Official Insurance Partner, Troopers as the Official Recruitment Partner, Tiffin At The Yard as the Official RPC Partner as well as World of Buzz, Lobak Merah and Noodou as Official Media Partners.

For more information about The Music Run, please visit www.themusicrun.com.my.