Gear Up and Get Smashing: VICTOR Opens New Outlet in MyTown Shopping Centre!

Badminton fans in Malaysia can rejoice! VICTOR, the world-renowned badminton equipment brand, announced its official dealership in the region through a partnership with Universal Sports. This exciting collaboration was marked by the grand opening of a brand new VICTOR outlet at MyTown Shopping Centre in Kuala Lumpur on July 2nd.

This marked the third VICTOR store in Malaysia, adding to the already successful launches at SS2 and Pavilion Bukit Jalil. The strategic partnership signified VICTOR's commitment to expanding its reach in Southeast Asia, making premium badminton products even more accessible to enthusiasts and athletes across the region.

Goh Liu Ying

Geared Up for Greatness

The new dealership offered a comprehensive selection of VICTOR's latest and most popular products. From top-notch rackets and feather-light shuttlecocks to comfortable footwear, stylish apparel, and essential accessories, VICTOR had everything a badminton player needed to perform at their best.

Shevon Lai & Goh Soon Huat 

Grand Opening Festivities

The grand opening on July 2nd was a smashing event! Attendees enjoyed exclusive promotions, exciting product demonstrations, and the chance to meet badminton royalty.

Special appearances included:

Team VICTOR Olympic silver medalist, Ms. Goh Liu Ying

Celebrity chef and singer Dato Fazley

Top mixed doubles players Tan Kian Meng, Lai Pei Jing, Goh Soon Huat, and Shevon Lai

This was a golden opportunity to witness VICTOR's cutting-edge technology and innovative designs firsthand, and get expert advice from the professionals themselves!

Director of Universal Sports Alan Wong_Director of Taiwan Marketing and Sales Division Elvis Ke_Director of Universal Sports Tan Peng Koon

Shared Vision, Elevated Performance

VICTOR demonstrated its commitment to supporting the badminton community in Malaysia with this new dealership and outlet launch. Their aim was to provide players of all levels with the tools they needed to excel in their game.

Universal Sports, a company well-known for its dedication to promoting sports and wellness, shared VICTOR's vision of fostering a vibrant badminton scene. This collaboration promised to not only enhance the availability of high-quality badminton equipment but also ensure players had access to the best products to elevate their performance.

VICTOR Emcee Melissa, Tan Kian Meng & Lai Pei Jing

More Than Just a Store

The new VICTOR outlet at MyTown Kuala Lumpur became a hub for badminton players, offering not just a wide range of products but also expert advice and support. Customers experienced a personalized shopping experience, ensuring they found the perfect equipment to match their individual needs and playing style.

So, whether you were a seasoned badminton pro or just starting your journey on the court, the new VICTOR outlet was ready to help you take your game to the next level!

Watch the Instagram Reel HERE.