the Curve Commemorates Merdeka with 1,500 Participants in the Merdeka Food Run 2024

Petaling Jaya, 3 September 2024 – the Curve, the beating heart of Mutiara Damansara, lit up with an electrifying display of patriotism and unity as it hosted the much-anticipated Merdeka Food Run 2024. This event, which flagged off at The Piazza, was a dazzling highlight of the Merdeka celebrations, drawing over 1,500 enthusiastic participants and creating an unforgettable experience that celebrated both Malaysia’s vibrant culture and the spirit of community.

The Merdeka Food Run 2024 was a celebration of everything that makes Malaysia unique. The 5km family-friendly event transformed the traditional fun run into a cultural showcase, weaving together the joy of fitness with the rich tapestry of Malaysian flavours. As participants raced through the scenic route, they were treated to mouthwatering pit stops offering iconic local delicacies ranging from kuih-muih, lempeng, teh ais, and aiskrim Malaysia – a true feast for the senses that added an extra dash of excitement to the run.

With a jubilant horn blast, En Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad (left); En Izaddeen Daud, Group CEO of Boustead Holdings Berhad (middle); and En Khairul Azizi Ismail, CEO of Boustead Properties Berhad (right) kicked off the the Curve Merdeka Food Run, leading the charge and setting the stage for a vibrant celebration of food and festivity.

The air buzzed with energy as families, friends, and fitness enthusiasts of all ages embarked on this journey, united in the shared celebration of Malaysia’s independence. En. Jazmi Kamarudin, Chief Operations Officer of Boustead Properties Berhad, captured the essence of the event perfectly, “The Merdeka Food Run 2024 is a testament to our unity, our diversity, and the enduring spirit of Merdeka. It’s events like these that remind us of the strength and pride that come from being Malaysian.”

the Curve’s Merdeka celebrations extended beyond the run, embracing the theme "Ceritera JIWA Merdeka," which pays homage to Malaysia’s rich cultural heritage. "JIWA" stands for Junjung Maruah (Dignity), Ikatan (Unity), Warisan (Tradition), and Alunan (Performances), reflecting the values that resonate deeply within Malaysia’s diverse communities. Throughout the celebration, the Curve came alive with vibrant cultural performances, art displays, and traditional showcases, allowing visitors to immerse themselves in the stories and traditions that define our nation.

Merdeka! - A participant dressed in a stunning kebaya for the Merdeka Food Run 2024, embodying the patriotic spirit of the Merdeka celebration.

Adding to the festive spirit, the Curve was beautifully adorned with Malaysian and state flags, creating a vibrant atmosphere throughout the Merdeka month. The mall's decorations, combined with the stirring sounds of a patriotic Singalong Choir, evoked a deep sense of national pride among visitors. Interactive installations, such as magnetic boards for public messages and a "Wall of Malaysia" where shoppers shared their diverse backgrounds, further highlighted Malaysia’s multicultural identity, making the celebrations truly inclusive.

The success of the Merdeka Food Run 2024 was made possible through the generous support of the mall’s key partners and sponsors. the Curve extends its gratitude to Mutiara Spaces, Royale Chulan The Curve Hotel, Kelab Sukan Boustead, Brooks, Vista Eye, Eiger, Fitness First, LAC, Maju Home, Juiceworks, TGI Fridays, Teh Tarik Place and Italiannies, their esteemed tenants, as well as to external brands such as F&N,Chek Hup, Boomchaz, Essential Healthy Living, W Spine Chiropractic, Apotec, and XOX 5G. Their dedication and collaboration were instrumental in making this event a significant success and reinforcing our shared commitment to community well-being.

Participants taking a refreshing break at the pitstop, savouring delicious local delicacies, and drinks while keeping the Merdeka Food Run 2024 spirit going!

Adding to the month-long festivities and events, the Curve’s Merdeka Lucky Draw captured the imagination of shoppers, offering a chance to win big. With a minimum spend of RM100 in up to two receipts, shoppers stood a chance to take home coveted prizes such as the latest Sony PS5, a Nintendo Switch, and a JBL Microphone.

In celebration of its 20th Anniversary, the Curve also launched a Grand Lucky Draw, where shoppers who spent RM500 or more were eligible to win prizes worth over RM150,000, including a Honda WRV car. Additionally, those spending RM250 were rewarded with limited-edition 20th Anniversary merchandise, and shoppers spending RM100 could redeem exciting shopping vouchers, making every visit to the Curve an opportunity to celebrate and win.

The Merdeka campaign at the Curve was more than a festive celebration, but a call to embrace a healthier lifestyle. Through the Merdeka Food Run and a series of sports-related activities, the Curve encouraged the community to prioritise health and wellness, fostering a culture of fitness and well-being that aligns perfectly with the spirit of Merdeka.

With 1,500 participants filling the event, the Curve Merdeka Fun Run 2024 is brimming with excitement. The enthusiasm is palpable as runners embrace the celebration with boundless energy and joy.

For more details about the Curve’s Merdeka Food Run Campaign 2024 and other upcoming events at the Curve, please visit our website at www.thecurve.my, or stay connected on Facebook and Instagram.