PUMA Collaborates with SQUID GAME: NETFLIX’s Most-Watched Show of All Time

Kuala Lumpur, 10 December 2024 – PUMA celebrates the debut of Netflix award winning series Squid Game, through a collaboration featuring apparel, footwear, and accessories, just in time for the show’s second season.

PUMA brings Squid Game’s infamous uniforms to life by remaking the T7 tracksuit, which will be worn by the contestants in season two. Inspired by scenes, characters, and moments from the world of Squid Game, the collaboration also includes limited-edition versions of the Suede and Easy Rider sneakers that are packed with hidden easter eggs, and inspired by Netflix’s most-watched series.

The iconic T7 Track Jacket and T7 Track Pants are remade with a custom staircase-inspired pattern containing hidden PUMA logos. Referencing the teal-green uniforms worn by the contestants of the secret and deadly contest, the tracksuits’ velour makeup is complimented by custom hangtags and co-branded chest labels. The same all-over-print carries over onto a matching backpack and cap that both feature a depiction of Young-hee, the eerie Squid Game doll. Hoodies with distressed finishing and graphic T-Shirts call out Squid Game lore and games from the first and second seasons.

The collaboration’s footwear offerings include the Easy Rider which is inspired by one of Squid Game’s most viral moments; the lethal game of ‘red light, green light.’ When scratched off, green panels reveal red underneath. A hologram on the shoe’s heel turns from red to green, while a Young-hee doll hangtag finishes off the collaborative sneaker. The Squid Game Suede borrows its theme from the show’s sinister stair room, by way of bright colour hits and zig-zag overlays.

Take on the Dalgona Challenge at Sunway Pyramid and Win Exclusive Squid Game Merch!

Get ready to immerse yourself in the thrilling universe of Squid Game! From 19 to 29 December 2024, PUMA is bringing the excitement to life at the PUMA x Squid Game activation at Sunway Pyramid, LG2 Orange Wing. Here's your chance to be a player by challenging the Dalgona Game your friends and family and walk away with an official Squid Game Young-hee Doll keychain – a must-have collectible for fans! Have a look at the highly anticipated PUMA x Squid Game collection too and strike your best poses at the interesting photo zones!

Exclusive GWP While Stocks Last!

Alternatively, customers who purchase any footwear from the PUMA x Squid Game collection will also be able to receive the complimentary Young-hee Doll keychain, exclusively available at selected PUMA stores. These keychains are available only while stocks last.

The PUMA x Netflix Squid Game collection is available coinciding with the launch of Squid Game Season Two on December 12, 2024, ranging from RM189 - RM549 at PUMA.com and selected PUMA retail stores.