HOKA® Marks a New Era in Malaysia with Pavilion Kuala Lumpur Grand Opening

Kuala Lumpur, 3 September - HOKA®, the global performance footwear brand renowned for its bold approach to running innovation, marks a new era in Malaysia with the grand opening of HOKA® Pavilion Kuala Lumpur, strengthening the brand’s long-term commitment to the market and signalling its ambitions for the next stage of its growth in the country.

Since entering Malaysia in 2024, HOKA® has evolved alongside the country’s running community, as more Malaysians embrace the sport and seasoned runners continue to push towards greater performance. As the community advances, HOKA® is expanding its retail presence to bring its performance innovations closer to more runners, focusing on empowering people at every stage to discover their potential through movement.

At the centre of this next phase is Pavilion Kuala Lumpur, one of the country’s leading retail and lifestyle destinations. Its strategic location in the heart of the capital provides an important touchpoint for HOKA® to engage a wider audience.

(From left to right) Regine Wong, Country Head of REV Edition Sdn Bhd; Lovell Ho, Senior Director of Retail & Leasing, Pavilion Kuala Lumpur; Dato’ Joyce Yap, Chief Executive Officer (Retail), Pavilion Kuala Lumpur; Ty Chirathivat, Chief Executive Officer, Central Brand and Specialty Group; Paul Howley, Chief Operating Officer for International Business and Business Development, Central Brand and Specialty Group; Alexandre Hammel, President, CRC Sports Company Limited; and Joel Lim, VP Head of HOKA, CRC Sports Company Limited, officiating at the opening of the HOKA® Pavilion Kuala Lumpur store with a ribbon-cutting ceremony.

The new store in Pavilion Kuala Lumpur brings together HOKA® footwear and apparel across road running, trail running, hiking and everyday walking, reflecting the breadth of activities the brand is built to support. Across these categories, HOKA® combines advanced footwear technology with its signature cushioning and comfort, enabling people to move with confidence, whether taking their first steps, training for a first 5K or pursuing their next personal best.

“Beyond being a retail space, HOKA® Pavilion Kuala Lumpur represents a new chapter for HOKA® and our commitment to bringing our performance innovations to more runners, walkers and everyday movers. And what we celebrate today is only the beginning of what we envision for HOKA® in Malaysia. In the years ahead, we intend to continue expanding our retail footprint across the country, while finding new ways to connect with Malaysians through community activations, brand initiatives and strategic collaborations.” said Regine Wong, Country Head of REV Edition Sdn Bhd.

The grand opening of HOKA® Pavilion Kuala Lumpur follows the recent expansion and refresh of HOKA® Suria KLCC, further strengthening the brand’s presence across two of Kuala Lumpur’s leading retail destinations. With both locations situated in the heart of the capital, runners can discover and experience HOKA®’s latest performance offerings.

Beyond retail presence, HOKA® continues to deepen its relationship with Malaysia’s running community through initiatives such as HOKA® Run Club and Run It Again, bringing runners together through community runs and structured training towards shared performance goals. Together, these efforts bring Fly Human Fly to life, HOKA®’s belief that movement can empower people to realise more of what they are capable of. From creating greater access to performance innovation to supporting runners in their individual pursuits, HOKA® remains focused on enabling more Malaysians to move with confidence and pursue their own breakthroughs. Join the next chapter at HOKA® Pavilion Kuala Lumpur with #LetsFlyPavilion. For more information, visit https://hoka.com.my/ or follow HOKA® Malaysia on Instagram and Facebook for more updates.

RUNWITME SAYS: Checking out the new HOKA® Pavilion Kuala Lumpur feels like a big win for the local running scene. The store isn’t just about picking up shoes; it’s got this buzz of energy and community that makes you want to move. The setup is sleek, modern, and clearly built to inspire Malaysians to run, hike, or just stay active with confidence. What’s cool is how it blends performance with lifestyle, offering gear for every stage, whether you’re starting out with a 5K or chasing a new personal best. With programs like HOKA® Run Club, it’s shaping up to be more than a store, but a hub for progress and passion.