Friday, October 04, 2013

Press Release: Great Eastern Live Great Run 2013 – Together We Achieve A Better Life!

Thousands of participants ran for a healthier, better and longer life!

KUALA LUMPUR, 19 September 2013 – Participants of the Great Eastern Live Great Run 2013 found themselves weaving though a mini labyrinth, and jumping over road obstacles formed by water barriers, in run that is like no other. Organised by Great Eastern Life Assurance (Malaysia) Berhad (Great Eastern Life), the event saw close to 4,500 participants test their endurance in a 12km individual run and a 3km team fun-filled run at Menara MATRADE here in Kuala Lumpur.

The run was flagged off by Mr Christopher Wei, Group Chief Executive Officer of Great Eastern Holdings Limited, Y. Bhg. Datuk Kamaruddin bin Taib and Mr Lee Kong Yip, Directors of Great Eastern Life, as well as Y. Bhg. Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life. The 12km race route took runners past the parts of the scenic Bukit Tunku, Lebuhraya Mahameru, Jalan Kuching and Persiaran Dutamas while the 3km runners sprinted past immediate surrounding areas of Menara MATRADE, such as Jabatan Kastam and Eksis Diraja Malaysia.

The Live Great Run 2013 is the largest event under Great Eastern Life’s Live Great Programme, a unique programme that is dedicated to help Malaysians live healthier, better and longer for the ones they love.

“At Great Eastern Life, we want to inspire our customers to lead a healthy lifestyle by being both physically and mentally fit. However, like life, the run presented some unexpected twists and turns, which the participants had to overcome. We want to reinforce the message that we can overcome challenges in life if we focus our heart and mind into it,” said Dato Koh Yaw Hui, Director and Chief Executive Officer of Great Eastern Life.

Another highlight of the run was the fun-filled 3km run, where 2 participants had to team up and wear a single oversized t-shirt to run in tandem. Lucky 3km runners also walked away with prizes under fun categories, which included the “Biggest Age Gap Team”, “Best Headgear” and “Best Dance Moves”.

All runners were treated to some light refreshments after the run. Lending excitement to the event were the presence of Capital FM’s Liang and Red FM’s Linora as well as exciting performances by Voice of Percussion, beat boxer Joniel and cheerleaders MickeyMitez.

The Live Great Run 2013 was also supported by sponsors OCBC Bank; the official bank, Brooks; the official apparel partner, GNC Livewell; the official nutrition partner, 100 Plus; the official hydration partner and Anlene; the official dairy partner. Other partners on board are Milo, Nestle Fitnesse, Eagle Brand, Perskindol, Yogood, Nin Jiom, BMS Organics, Munchy’s Oat Krunch, 2XU Compression, Rocktape, Boost Juice, Celebrity Fitness, Athlete’s Circle, BP Healthcare and Omron.

For group photo of winners and top 5 results, click HERE. Please like our FB page for more exciting news from Malaysia's running scene.

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