Sunday, September 21, 2014

Press Release: SHILLS & BCWA’a “PINK LOVE” Charity Run

Kuala Lumpur, September 15 – Calling all runners, walkers & health enthusiasts! SHILLS Beauty Sdn Bhd and Breast Cancer Welfare Association (BCWA) are co-jointly organizing a “Pink Love Charity Run” aimed at creating public awareness and support on breast cancer cause.

In addition, the run also aims to promote consciousness of an active and healthy lifestyle in support of global health events in October / November such as Breast Cancer Awareness Week, Pink October, World Mental Health Week, World Diabetes Day etc.

SHILLS & BCWA’ “Pink Love” Charity Run which trails 5KM run will be held on Sunday, 23 November 2014 at Taman Tasik Titiwangsa. The event starts 7:30am

All profits generated from this fund-raising event is 100% donated to BCWA. Registration is RM40 each person. Each participant will be given a runners’ pack. Those interested to take part in this run can call 03-80620743/6 or visit for info and registration.

The run expects 1,000 participants comprising both breast cancer patients and the public.

SHILLS Executive Director, Lee Joyce enthused: “SHILLS started a CSR partnership with BCWA since last year with product and cash sponsorships. This year, we took on a broader, more extensive and interactive approach to build a healthier community whilst cultivating caring hearts. The Pink Love care run is aimed at supporting BCWA’s funds for various educational and community endeavours.

“SHILLS would like to bring home the message anyone or everyone should take physical exercise seriously as a pre-emption of mental or physical ailments.

“The beauty about this run is that all participants will walk or run in a pair (with a spouse, family or a friend). Each participant will be tied to the other participant with a pink ribbon. Both have to reach the finishing line together with the ribbon intact,” Joyce explained.

This “ribbon-tying” harbours a meaningful message. Besides representing breast cancer, it’s important to have someone by your side to encourage, support and walk through life’s race or journey, be it for anyone or ill-stricken patients.

The ribbon does not allow one to walk / run too fast slow. Both have to be mindful of each other’s pace to help each other along the way. ‘This sends out the message of being sensitive to needs of others and supporting each other,” quipped Joyce.

Breast cancer is the most common form of cancer affecting Malaysian women as well as the commonest cancer in women amongst all races between 2003 - 2005. Breast cancer formed 31.1% of newly diagnosed cancer cases during the same period.

According to the National Cancer Institute in US, the relationship between physical activity and breast cancer incidence has been extensively studied, with over 60 studies published in North America, Europe, Asia, and Australia. Most studies indicate that physically active women have a lower risk of developing breast cancer than inactive women.

Most evidence suggests that physical activity reduces breast cancer risk in both premenopausal and postmenopausal women. Although a lifetime of regular, vigorous activity is thought to be of greatest benefit, women who increase their physical activity after menopause may also experience a reduced risk compared with inactive women.

A number of studies also suggest that the effect of physical activity may be different across levels of BMI, with the greatest benefit seen in women in the normal weight range (generally a BMI under 25 kg/m-squared) in some studies. Existing evidence shows a decreasing risk of breast cancer as the frequency and duration of physical activity increase. Most studies suggest that 30 to 60 minutes per day of moderate- to high-intensity physical activity is associated with a reduction in breast cancer risk.

For more information, please logon or or call (03) 8062 2743 / 46.

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