Petaling Jaya, 20 Auguest 2015 - Obstacle runs are the new marathon. They go beyond just testing a runner’s stamina by adding challenges of strength and endurance. Paradox; a public relations, advertising and event agency based in Petaling Jaya, wants to take these challenges and turn them into an experience.
Paradox is introducing The Heroes Series, which will transport obstacle runners to different places and eras as they navigate a series of carefully constructed challenges to make it to the finish line.
The Heroes Series has its sights set on reinventing health and fitness in Malaysia by adding new elements that require reflexes, quick thinking and teamwork through real life scenarios. Founders and entrepreneurs, Aaron Chee, Gobinathan and Stanley Sin say that runners can expect unique scenarios and challenges like escaping from a prison building or a shipwreck through the lifetime of the series.
To kickstart the series, the organisers launched Heroes Battlefield, the first run of the series, a 10 km, 20 obstacle run at the Sepang International Circuit. It is themed around an evacuation from a battlefield where runners will have to go through clouds from smoke grenades and possible enemy fire while testing their mental and physical strength under pressure.
No detail was spared to make the experience as authentic as possible with simulated gunfire sound effects, army captains who shout orders and battle cries, and wounded soldiers whom you can help to earn extra badges. (Yes look out for mini missions along the way)
Heroes Battlefield will be happening 31 October 2015 at Sepang International Circuit. If you think you have what it takes to survive the battle, sign-up now at myheroesseries.com and visit www.facebook.com/myheroesseries to stay updated on the event. Tickets will be on sale 20th August 2015.
Be part of the action now on social media. Just search for MYHEROESSERIES on facebook (www.facebook.com/myheroesseries), Twitter (www.twitter.com/myheroesseries) or Instagram (www.instagram.com/myheroesseries) for the latest on Heroes Battlefield and upcoming Heroes Series obstacle runs.
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