Friday, August 21, 2015

Media Release: KANYE WEST and adidas Originals – YEEZY BOOST 350



Kuala Lumpur, 19th August 2015 - Following the unprecedented global anticipation of the YEEZY BOOST 350 released in a white colorway this past June, Kanye West and adidas Originals now announce the forthcoming global drop of an all black version on August 22, 2015.

The shoe marks the third footwear model launched in the historic, vastly awaited partnership between West and adidas. First glimpsed in New York last February during the YEEZY SEASON 1 Fashion Week presentation, the lo-top YEEZY BOOST 350 in black features uppers composed of tonal Primeknit: a breakthrough material developed using adidas’ most advanced digital engineering techniques to fit like a second skin. Color-coordinated outsoles leverage adidas BOOST™’s highly responsive properties to offer an unparalleled level of comfort, performance, and style.

The YEEZY BOOST 350 is composed of beautiful yet simple materials in a refined, elegant color palette, speaking to West’s vision for effortless, timeless footwear and apparel. Melding the forward-thinking technologies of adidas with a classic aesthetic, the YEEZY BOOST 350 represents a bold new design ideal.

The YEEZY BOOST 350 will hit stores globally on August 22, 2015 and will also be available through adidas online at shop.adidas.com

For information on YEEZY BOOST 350 in Malaysia - stay tuned on www.adidas.com/KANYE

SOCIAL: @adidasOriginals #adidasOriginals #YEEZYBOOST


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