Friday, November 20, 2015

Media Release: Hatten Neon Nite Run 2015 - Run for Fun, Run for a Cause!



Melaka, November 2015 – After an adrenaline-packed kick off in 2014, the Hatten Neon Nite Run is back due to popular demand; this year it’s going to be bigger, bolder and brighter!

Hatten Group is bringing back Melaka’s most exciting year-end event to usher in 2016. Flagging off from Padang Pahlawan, Melaka on 31st December 2015, the route runs through the heart of the city, passing through historical landmarks and circling back to finish at the Padang. Three categories are making a debut this year, the Men’s and Women’s 7km Open and the free and easy 3km Family category which everyone, both young and old, can enjoy.



The main highlight of the event is the vibrant Neon theme. Participants will be given Neon ‘glow-in-the-dark’ race kits which consist of high quality dri-fit neon jerseys, bibs, wristbands and glow-sticks. Several pit stops will be stationed along the route so participants can enjoy Neon activities such as the illuminated tunnel, UV graffiti, 3D photo ops, splash and dance-off.

Hatten Group takes it a step further by teaming up with charity beneficiary, UNICEF. In addition to the fun activities and health benefits, Neon Runners will also be running for a cause as Hatten Group is donating RM5 for each participant. Hatten will also double the sum when participant numbers reach more than 5,000 pax - all proceeds to be directed to children in need across the world via the trusted channels of UNICEF.



“We are proud to be the charity beneficiary of Hatten Neon Nite Run 2015. The event brings people together in a fun-filled atmosphere while spreading awareness of the suffering of children in developing and war-torn countries. Each runner is making a difference in the lives of those in need,” said Mr. Richard Beighton, Chief of Private Sector, Fundraising and Partnerships, UNICEF.

The number of participants topped over 3,000 pax last year. This year is expected to record over 5,000 pax with the nationwide coverage and multi-platform publicity surrounding the event. The objective of this Neon Run is to encourage a healthy, active lifestyle among the local community. It will also draw attention to Melaka’s rich culture and architectural heritage with an aim to boost tourism in the state as Hatten Group collaborates with the authorities at Majlis Bandaraya Melaka Bersejarah (MBMB) and Tourism Promotion Division, Melaka to make this event a success. Adding to the excitement is a deeper and more meaningful element – the tie up with UNICEF.



Ms. Penny Ong, Director of Group Corporate Communications, Hatten Group adds “We had such an overwhelming response last year that we are making it bigger this year! We upgraded the Neon race kit, extended the route, added more pit stop activities, introduced the family category and more importantly, we injected a deeper layer of meaning to the event with the charity component. Hatten Neon Run 2015 will give our community a chance to share fun and memorable moments with loved ones as well as give hope and spread joy to children in need – what better way to usher in year 2016.”



Registration for the Hatten Neon Nite Run is now open! Entry fees are RM55 nett per pax for Individual Men’s and Women’s Open, RM45 nett for Students (photocopy of Student ID is required) and RM105 nett for the Family Category (max. 5 members).



Register online at www.hattenneonrun.com or via manual registration at LG, Dataran Pahlawan Melaka Megamall Information Counter. For more information, please contact the appointed event organiser – Concepteleven at 010 2260227 – May Teh.


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